News for the Hospitality Executive |
DALLAS
(January
24, 2012) – The global hotel market enjoyed record increases
over 2010 in the
average daily rates (ADR) paid by consumers during December 2011,
according to Pegasus Solutions.
Data
released today in The
Pegasus View indicates leisure hotel
rates grew +8.3, while the corporate market realized more moderate rate
gains
of +3.2% over 2010.
For North America, leisure rates climbed a near-record +6.3%, second only to June’s +6.5% increase, as markets outside North America returned an impressive +7.5% jump above December 2010. Corporate rates in North America beat the global increase with +5.4%, while the rise outside of North America was +1.7%. “Global bookings were solid in December, though they actually decreased -4.6% from the exceptional gains seen in December 2010, a month when booking volumes exceeded 2009, 2008, and 2007,” said Mike Kistner, chief executive officer of Pegasus Solutions. “Rates, however, increased at significant levels globally and regionally for both channels.” North American leisure reservations came within -5.7% of the prior year, which may have been partly due to a general lack of snow and warm temperatures for holiday destination ski resorts. Outside North America, bookings actually rose +3.3%. Global corporate bookings were within -3.4% of 2010, dropping -4.5% in North America, and a slighter -2.7% in other markets combined. Reservations on the books point to leisure bookings easing in January with rates maintaining, and possible gains for both measures expected over 2011 from February through April. Corporate bookings are also expected to grow during the same period as rates stay ahead of prior year levels from January to the first of second quarter. The Pegasus View reporting on December 2011 bookings is available online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from billions of transactions processed monthly by Pegasus Solutions, the world’s single largest global processor of hotel transactions. It is the only industry report to reflect data drawn from both GDS and ADS transactions, representing the business and leisure markets respectively for approximately 90,000 hotels worldwide. About Pegasus Solutions Pegasus Solutions is the world’s lead provider of technology and services to hotels and travel distributors, serving approximately 90,000 hotels around the globe, and the majority of the world’s travel agencies. Offering award-winning solutions for booking, distribution, and commission processing services, Pegasus also offers a full array of strategic online marketing solutions and accommodation booking options through its Open Hospitality division. The company also delivers hotel marketing representation services through Utell® Hotels & Resorts, and powersthe niche consumer website www.hotelbook.com™, which is dedicated to promoting independent and boutique hotels worldwide.Through itswidely followed monthly data report The Pegasus View, Pegasus is also recognized as the only hospitality company to report regularly on both business and leisure bookings, for which it was awarded a Stevie Award in 2011. Pegasus has 22 offices in 12 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale, Arizona. For more information, please visitwww.pegs.com,www.openhospitality.com, or www.utell.com. |
Media Contacts: +44 (0)20 8490 4877 [email protected] Ariel Herr |