Hotel Online
News for the Hospitality Executive

.

Pegasus Solutions Teams with Rubicon to Launch New MarketVision
Competitive Intelligence Reporting

Visit HITEC Booth #1054 or twitter.com/pegexec, Hotel Users Switch to
MarketVision to Take Advantage of Pre-eminent Market Intelligence


DALLAS (June 23, 2009) – Pegasus Solutions has teamed with Rubicon, a leading provider of market intelligence, to offer hotels agency and demand reports as part of a customized market intelligence reporting platform. Already recognized by early users as the most comprehensive and powerful hotel market intelligence tool available, MarketVision agency demand reporting allows hotels to measure performance against their competitive sets using various metrics and analyses for historical and future bookings.

This new innovative suite of reports offers the best integrated insight into market performance, with available measures based on revenue, net reservations, room nights, ADR (average daily rate), market share, average lead time and average length of stay. Additionally, booking patterns can be analyzed through the evaluation of room rate achieved, geographical source of business, travel agency, consortia / travel management company (TMC), or the channel that produced the bookings. This wide variety of reporting options, and far-reaching vision for forecasting has already directly impacted business for Hesperia Hotels, a member of Pegasus’ Utell® Hotels & Resorts representation service, according to Danielle Keogh, director of sales for the Hesperia London Victoria.

“We recently began using MarketVision over the past few months, and it has already had a profound impact on our business, enabling us to better forecast and target specific segments for growth,” Keogh said. “We now have access to forward-looking data that includes the current month, plus three months ahead, which has proved indispensable in our business planning, along with the provision of unlimited travel agents, TMC and consortia data. We have found the MarketVision product to be unrivaled in terms of the range and scope of reporting available to help achieve our revenue objectives.”

MarketVision’s capability to provide information on which sources have booked a property’s competitive set historically, as well as a view of booking demand up to 120 days out, can transform a property’s sales, marketing and revenue management decisions. Hotels can dynamically see and act against relative market performance, which also sets MarketVision apart from other market intelligence tools. Sarah Pugh, director of sales for The Stafford in London, reports MarketVision immediately and directly affected the hotel’s ability to both target and win business.

“We’ve always used business intelligence, but too often received reports weeks after the month that only looked backwards,” said Pugh. “MarketVision, on the other hand, lets me look all around our business this week, next week, and over the next few months, so I can actually compete, instead of regretting after the fact that The Stafford wasn’t chosen. Additionally, the detail of the reports allows me to determine who is booking. For example, I’ve already seen opportunities to work with other consortia next year. I know exactly who we need to be working with, which previously would have been unclear.”

MarketVision reports aggregate, organize and calculate various indexes to assist hoteliers in understanding their market position, including market share, target and market penetration measures. These measures also utilize “exception flags” that indicate performance status clearly – a red flag will display a hotel not receiving their fair share of room nights, whereas a green flag will indicate a property that has received or exceeded expected fair share.

Data used in the reports is sourced from Pegasus Solutions’ industry-leading UltraSwitch, which transmits reservations for 90,000 hotels, processing more than 49 million bookings annually, representing over 100 million room nights and in excess of $15 billion in hotel revenue. This is supplemented by data from Rubicon. Ric Leutwyler, president of Utell Hotels & Resorts and chief marketing officer for Pegasus Solutions added that MarketVision further expands Pegasus’ arsenal of tools for hotels to compete.

“MarketVision leverages the unique information flowing through UltraSwitch with Rubicon’s leading competitive intelligence set,” concluded Leutwyler. “This empowers our hotel customers to develop better sales, revenue management and booking strategies, thus allowing them to compete more intelligently.”

Editor’s Note: Pegasus Solutions is available for interviews at HITEC Booth #1054, and at twitter.com/pegexec

About Pegasus Solutions Inc
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying state-of-the-art central reservation systems and electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by nearly 11,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com.

About Rubicon®
Rubicon (www.RubiconGroup.com) offers the broadest and deepest collection of market insight in the travel industry today. A leading provider of competitive market intelligence and market analysis to the global travel industry, Rubicon integrates competitive market information into the business planning and revenue management practices of its customers, including the top global hotel and rental car companies. Its flagship product, MarketVision®, offers a comprehensive suite of services that address market positioning in terms of price, demand and channel. Rubicon's publishing arm, IndustryIntel®, provides insights from the world's largest repository of future demand and cross-channel pricing data.

.
Contact:

Ariel Herr for Utell
+1 (214) 890-7912
aherr@fortepr.com

.

.
.
Also See: Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009: Visit HITEC Booth #1054 or twitter.com/pegexec, Around the Globe, 471 Hotels from 65 Countries Have Selected Utell Since the Beginning of the Year / June 2009
...
.
..

 

.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch
Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Industry Resources | Press Releases
Please contact Hotel.Onlinewith your comments and suggestions.