News for the Hospitality Executive |
SCOTTSDALE,
DALLAS and LONDON (September 2, 2010) – Leisure travel average
daily
rate (ADR) has shown positive growth for the first time globally since
the
recession hit, increasing just over +1%, according to July’s The
Pegasus View from Pegasus Solutions.
The monthly report, issued on the first anniversary of the inaugural The
Pegasus View, draws data from billions of transactions processed
by
Pegasus, the world’s largest single processor of electronic hotel
transactions
for nearly 100,000 hotel customers worldwide.
Citing pent-up demand, July 2010’s The Pegasus View also indicates leisure bookings – those made online/through alternative distribution systems (ADS) – entered double-digit growth territory with an increase of more than +10% over last year. Together, the increase in booking volume and ADR helped revenue realize double-digit growth of nearly +12% over 2009. “We were pleased to see the look-to-book ratio in the ADS slow its growth during July from the +50% we saw in May and June to +35%,” said Mike Kistner, chief executive officer of Pegasus Solutions. “Have leisure travelers stopped shopping for the best value? Certainly not, but they’re definitely more willing to buy. This is evidenced not only by diminished growth of the look-to-book ratio, but also by the very encouraging ADR, revenue and length of stay growth we saw in the ADS channel. As corporate travel has led the recovery, hotels need to make sure they haven’t forgotten how to woo the consumer. As we see it, they’re back too.” Around the world, the ADS channel returned similarly positive results, with South America showing the highest revenue increase over prior year of +62.7%, and North America the smallest of +8.2%. Europe ADS revenue grew +29.0%, while Africa/Asia/Oceania by +23.7%. Global corporate bookings – those made through the Global Distribution Systems (GDS) – continued a double-digit growth streak with July up +24.5% over 2009. This volume is expected to continue increasing through the rest of the year at an average monthly pace of +30%, which, combined with an expected ongoing increase in ADR for the channel, will lead to estimated revenue growth of about +40% each month through the end of 2010. July’s The Pegasus View is available in its entirety online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the four GDS (Amadeus, Galileo, Sabre, and Worldspan) and ADS channels. About Pegasus Solutions Inc. – Proud honoree of the 2010 CIO 100 awards Pegasus Solutions is the world’s leading
provider of technology
and services to hotels and travel distributors, supplying the
award-winning
RezView® NG central reservation system, electronic distribution
services,
advanced agency commission processing and payment services, and hotel
marketing
representation services. Founded in 1989, Pegasus created and launched
the
hotel switch, and today its customers include nearly 100,000 properties
around
the globe as well as a majority of the world’s travel agencies.
Additionally,
Pegasus’ powerful representation arm incorporates Utell® Hotels
& Resorts
and Utell Connect, services that have been chosen by more than 9,000
member
hotels in 146 countries, making Pegasus the hotel industry’s largest
third-party marketing, sales and reservations specialist. Pegasus
also
powers the niche consumer Web site www.hotelbook.com™,
dedicated to promoting
independent and boutique hotels throughout the world. Headquartered in
Dallas,
Pegasus has 18 offices in 11 countries, including regional hubs in
London,
Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com.
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Contacts: Media contact: Ariel Herr |