News for the Hospitality Executive |
NEW YORK,
DALLAS, LONDON and SCOTTSDALE (December 6,
2011) – Heritage Hotels & Resorts realized growth in reservations
of +12.2%
and in revenue of +11.6% after switching to Pegasus
Solutions’ RezView® NG central reservations system (CRS) in
early 2011. The
collection of seven independent hotels in the southwestern U.S. has
seen reservations
jump as much as +32% at its Hotel Chimayo in Santa Fe since migration.
Regarded for its culturally distinct hotels, Heritage Hotels & Resorts offers seven properties, including the Hotel Albuquerque at Old Town, Nativo Lodge, Hotel St. Francis, The Lodge at Santa Fe, Hotel Encanto, and the recently transformed Hotel Chimayo de Santa Fe (previously Hotel Plaza Real). In addition to its New Mexico portfolio, Heritage also operates the Esplendor Resort in Rio Rico, Ariz. After leaving a global representation service, Heritage migrated to the RezView NG CRS based on its flexibility and Pegasus’ customer service, according to Kathleen Cullen, corporate director revenue strategies for Heritage Hotels & Resorts. “Flexibility of the platform was one of the most important factors we considered when researching our new CRS,” said Cullen. “Customer service was another major factor in our decision. We are a young and small company so it was important to ensure that we identified a business partner that would help us grow our business. As a smaller fish competing for global business, we needed to go with a company that would not treat us like a number, but was still able to deliver the sophisticated technology we were looking for.” Heritage also selected Pegasus’ RezView® NG based on its solid distribution and ability to sell each hotel as a distinct property, allowing a redesign of the Heritage revenue management strategy. Pegasus invested the service and support on-site at Heritage headquarters in Albuquerque to address Heritage’s unique needs and ensure they were prepared to reap the greatest returns from their technology investment. “RezView NG is the only CRS on the market that was built from the ground-up in the post-internet age of hotel buying,” said Mike Kistner, chief executive officer of Pegasus Solutions. “For groups like Heritage Hotels & Resorts, this means they can easily manage both the demand and requirements of direct consumer shopping while remaining competitive and appealing to a global audience.” A case study, which is available online, reports that the Heritage properties realized a +12.2% growth in reservations and an +11.6% increase in revenue. The three Santa Fe properties, which include the Hotel Chimayo, saw an astounding +32% growth in reservations with a +14.4% jump in revenue. Heritage Hotels and Resorts also works with Pegasus for global distribution via Utell Connect, online booking with NetBooker NG; agent-preferred Global Commission Processing Services; and private label voice services. All seven Heritage Hotels and Resorts are available for booking under the Utell Connect chain code ‘UZ’ and online at www.utellagent.com or www.hotelbook.com. About Pegasus Solutions Pegasus Solutions is the world’s leading
provider of technology
and services to hotels and travel distributors, supplying the
award-winning
RezView® NG central reservation system, electronic distribution
services,
advanced agency commission processing and payment services, and hotel
marketing
representation services. Founded in 1989, Pegasus created and launched
the
hotel switch, and today its customers include approximately 90,000
properties
around the globe as well as a majority of the world’s travel agencies.
Additionally, Pegasus’ powerful representation arm incorporates
Utell® Hotels
& Resorts and Utell Connect, services that have been chosen by more
than
6,000 member hotels in more than 130 countries. Pegasus is the hotel
industry’s
most experienced third-party marketing, sales and reservations
specialist. It
also powers the niche consumer website www.hotelbook.com™, dedicated to
promoting independent and boutique hotels throughout the world. The
company’s
widely followed monthly data report The
Pegasus View has been awarded a
2011 Stevie Award, and is recognized as the only hospitality report to
monitor
both actual business and leisure bookings.
Open Hospitality, a Pegasus Solutions company, delivers a full array of strategic online marketing solutions and accommodation booking options. Its award-winning marketing solutions focus exclusively on hotels and hospitality verticals, helping independent hotels, groups and chains raise online visibility, build market share and increase online reservations. Pegasus has 22 offices in 12 countries, including Dallas, London, New York, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com, www.utell.com or www.openhospitality.com. |
Media Contacts: +44 (0)20 8490 4877 [email protected] Ariel Herr |