News for the Hospitality Executive |
SCOTTSDALE,
DALLAS and LONDON (March 9, 2011)
– Pegasus
Solutions has launched
MetaSearch Services, a solution that allows hotels to capture direct
bookings from
metasearch results. The product, being introduced by Pegasus at ITB
Berlin Hall
8.1 stand 111, recently completed beta testing with several major hotel
chains
during which they achieved a return on investment of up to 5:1 for
every US dollar
spent. The program is now available to
Pegasus’ 90,000 hotel customers worldwide. With MetaSearch Services, Pegasus increases the revenue opportunity for hotels seeking business through online search by displaying and linking directly to hotel information, rate and availability in metasearch results. The product allows metasearch engines to shop hotels and travel suppliers through Pegasus, but sends the booking directly to the hotel chain or hotel web site. “Hotels need to be able to reach consumers wherever they choose to shop, whether they prefer to book through an online travel agency or directly with the hotel,” said David Sjolander, vice president of product management, distribution services for Pegasus Solutions. “Our MSS enables hotels to provide consumers with this choice when they elect to conduct price comparisons using metasearch.” Pegasus, the world’s single largest processor of electronic hotel transactions, currently connects tens of thousands of hotels to the global distribution systems (GDS) and alternative distribution systems (ADS), or online channels, through the UltraDirect® interface. UltraDirect, which has also been dubbed the distribution workhorse, connects metasearch engines to the central reservation systems (CRSs) of most worldwide hotel chains. MetaSearch Services leverages UltraDirect’s real-time access to updated rates and inventory, offering hotels the option to direct the actual booking directly to the hotel or chain site. “The hotel industry is in the midst of a major transition in terms of the way travel is being distributed, shopped and sold,” added Sjolander. “We’re seeing the market evolve. Hotels require fresh solutions like MetaSearch Services that allow them to compete strategically in today’s market.” About Pegasus Solutions Inc. – Proud honoree of the InformationWeek 500, CIO 100 and InfoWorld Top 100 Pegasus
Solutions is the world’s leading provider of technology and services to
hotels
and travel distributors, supplying the award-winning RezView® NG
central
reservation system, electronic distribution services, advanced agency
commission processing and payment services, and hotel marketing
representation
services. Founded in 1989, Pegasus created and launched the hotel
switch, and
today its customers include approximately 90,000 properties around the
globe as
well as a majority of the world’s travel agencies. Additionally,
Pegasus’ powerful
representation arm incorporates Utell® Hotels & Resorts and
Utell Connect
services that have been chosen by more than 6,000 member hotels in more
than
130 countries. Pegasus is the hotel industry’s most experienced
third-party
marketing, sales and reservations specialist. Pegasus also powers the
niche
consumer Web site www.hotelbook.com™,
dedicated to promoting independent and boutique hotels throughout the
world.
Headquartered in Dallas, Pegasus has 21 offices in 12 countries,
including
regional hubs in London, Singapore and Scottsdale, Arizona. For more
information, please visit www.pegs.com
or www.utell.com
|
Contact: Media contact: Ariel Herr |