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Pegasus Introduces Enhanced Shopping Transaction to ShoppingNG

Transaction Reduces Pressure on Supplier CRSs from Excessive Look-to-books


DALLAS, SCOTTSDALE and LONDON (June 22, 2011) – Pegasus Solutions has introduced the Enhanced Shopping Transaction (EST) as part of its ongoing ShoppingNG initiative to improve how hotels are merchandised. The newest transaction development improves the efficiency of rate and availability requests from distributors to reduce excessive look-to-book ratios created by aggressive online shopping.

Generally, distributors send many single property availability transactions, which return detailed information for a Website’s first display. However, this leads to excessively high look-to-book ratios, and can degrade the performance of suppliers’ central reservation systems (CRSs) that are ill-equipped to deal with the volume of single property availability requests. The EST actually enhances the transaction so responses include full room, rate and policy details, making it effectively the same as a set of single property availability responses without the pressure of several individual requests on the CRS.

“Evolution always has unintended side effects. For our industry, the popularization of new channels that make hotel information instantly available has significantly changed consumer shopping behavior. A new generation of aggressive shoppers requires next generation shopping tools,” said Mike Kistner, chief executive officer of Pegasus Solutions. “ShoppingNG addresses the fundamental reasons for the plumbing clogs created by the savvy and aggressive travel shopper with solutions like the Enhanced Shopping Transaction.”

Other ShoppingNG enhancements have included the Daily Error Report to provide insight into errors being returned from a supplier to a distributor, which greatly reduced errors and look-to-book ratios in beta testing. Cache enhancements allow suppliers to set configuration settings at both the SGA and property level, improving cache hit ratios. And finally, Enriched Single Availability has allowed suppliers to send additional fields and attributes such as bed types, formatted cancellation policies and child ages that enrich the rate information for a potential guest.

Complete product details on the Enhanced Shopping Transaction and other ShoppingNG enhancements are available at HITEC booth #1113.

About Pegasus Solutions

Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include approximately 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect services that have been chosen by nearly 6,000 member hotels in more than 130 countries.Pegasus is the hotel industry’s most experienced third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 21 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com.
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Media Contacts:

Mandy Murphy
+44 (0)20 8490 4877
[email protected]

Ariel Herr
+1(214)890-7912
[email protected] 

                                                                                                                                   
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