News for the Hospitality Executive |
DALLAS,
SCOTTSDALE and LONDON (June 22, 2011) – Pegasus
Solutions
has introduced the Enhanced Shopping Transaction (EST) as part of its
ongoing ShoppingNG
initiative to improve how hotels are merchandised. The newest
transaction development
improves the efficiency of rate and availability requests from
distributors to
reduce excessive look-to-book ratios created by aggressive online
shopping. Generally, distributors send many single property availability transactions, which return detailed information for a Website’s first display. However, this leads to excessively high look-to-book ratios, and can degrade the performance of suppliers’ central reservation systems (CRSs) that are ill-equipped to deal with the volume of single property availability requests. The EST actually enhances the transaction so responses include full room, rate and policy details, making it effectively the same as a set of single property availability responses without the pressure of several individual requests on the CRS. “Evolution always has unintended side effects. For our industry, the popularization of new channels that make hotel information instantly available has significantly changed consumer shopping behavior. A new generation of aggressive shoppers requires next generation shopping tools,” said Mike Kistner, chief executive officer of Pegasus Solutions. “ShoppingNG addresses the fundamental reasons for the plumbing clogs created by the savvy and aggressive travel shopper with solutions like the Enhanced Shopping Transaction.” Other ShoppingNG enhancements have included the Daily Error Report to provide insight into errors being returned from a supplier to a distributor, which greatly reduced errors and look-to-book ratios in beta testing. Cache enhancements allow suppliers to set configuration settings at both the SGA and property level, improving cache hit ratios. And finally, Enriched Single Availability has allowed suppliers to send additional fields and attributes such as bed types, formatted cancellation policies and child ages that enrich the rate information for a potential guest. Complete product details on the Enhanced Shopping Transaction and other ShoppingNG enhancements are available at HITEC booth #1113. About Pegasus Solutions Pegasus Solutions is the world’s
leading provider of
technology and services to hotels and travel distributors, supplying
the
award-winning RezView® NG central reservation system, electronic
distribution
services, advanced agency commission processing and payment services,
and hotel
marketing representation services. Founded in 1989, Pegasus created and
launched the hotel switch, and today its customers include
approximately 90,000
properties around the globe as well as a majority of the world’s travel
agencies. Additionally, Pegasus’ powerful
representation arm incorporates Utell® Hotels & Resorts and
Utell Connect
services that have been chosen by nearly 6,000 member hotels in more
than 130
countries.Pegasus is the hotel industry’s most experienced third-party
marketing, sales and reservations specialist. Pegasus also powers the
niche
consumer Web site www.hotelbook.com™,
dedicated to promoting independent and boutique hotels throughout the
world.
Headquartered in Dallas, Pegasus has 21 offices in 12 countries,
including
regional hubs in London, Singapore and Scottsdale, Arizona. For more
information, please visit www.pegs.com
or www.utell.com.
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Media Contacts: +44 (0)20 8490 4877 [email protected] Ariel Herr |