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Montana’s Buck’s T-4 Lodge Increases Revenue by More than +60% with
Pegasus Solutions’ NetBooker® NG Internet Booking Engine


Scenic Destination Increases Occupancy Nearly 30%

SCOTTSDALE, DALLAS and LONDON (February 08, 2011) – Montana’s scenic Buck’s T-4 Lodge realized an increase of +61% during its peak season following the implementation of Pegasus SolutionsNetBooker® NG Internet booking engine. The property also credited the tool with helping achieve nearly 30% occupancy and $5 rate increases coupled with a rise in more profitable direct bookings.
 
Born of a 1946 hunting camp, Buck’s T-4 Lodge is known for its scenic views of pristine Montana wilderness, warm Western accommodations, award-winning cuisine, wine and legendary entertainment. Ideally situated for visitors to Yellowstone National Park, Big Sky and Moonlight Basin Ski Resorts; Buck’s is also convenient for fly-fishing and whitewater rafting in the nearby Gallatin River, made famous by the Robert Redford film “A River Runs Through It.”

Before working with Pegasus, Buck’s T-4 was represented online through the online travel agencies (OTAs), as well as on its own site, www.buckst4.com. Upon implementing NetBooker NG, the hotel integrated its booking engine into the site for the first time, which had immediate impact, according to David O’Connor, managing partner of Buck’s T-4 Lodge.

“After we integrated NetBooker NG into our Web site, we saw a dramatic increase in online booking. These reservations reduced the cost at the property level – lessening time on the phone and removing fees paid through other online channels,” said O’Connor. “Our net revenue and occupancy increased accordingly, as did time spent on the site following the customized design we jointly developed with the Pegasus team to enhance the user experience.”

NetBooker NG offers hotels, like Buck’s T-4 Lodge, the functionality of a private-label site without the responsibilities and overhead of in-house website design, development and hosting. It combines a proven advanced booking engine with integrated Web marketing services, allowing hotels to create a site customized according to the property or brand.

“NetBooker NG was developed to bring guests from your virtual doorstep to your hotel doorstep,” added Ric Leutwyler, chief operating officer of Pegasus Solutions. “The more than 60 percent revenue, $5 rate and nearly +30% occupancy increases Buck’s T-4 Lodge realized by enhancing the virtual guest experience with NetBooker NG prove the potential of this solution for hotels. We’re also thrilled to see the added benefit at Buck’s T-4 Lodge of more profitable direct bookings, which also gave staff more time and resources to deliver on the actual guest experience.”

About Pegasus Solutions Inc. – Proud honoree of the InformationWeek 500, CIO 100 and InfoWorld Top 100
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include approximately 90,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect services that have been chosen by more than 6,000 member hotels in more than 130 countries. Pegasus is the hotel industry’s most experienced third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 21 offices in 12 countries, including regional hubs in London, Singapore and Scottsdale,
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Contact:

Media contact: 
Ariel Herr
+1(214)890-7912
aherr@fortepr.com 

                                                                                                                                   
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