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The Pegasus View February 2010:


Business Travel Recovery Indicated by
Hotel Booking Volumes, Net Revenue and Average Daily Rates

 
North America business travel booking volumes show strong performance
While other regions return increases in length of stay and average daily rates



SCOTTSDALE, DALLAS and LONDON (March 31, 2010) – Pegasus Solutions has issued February’s The Pegasus View, indicating a business travel recovery based on hotel booking volumes, net revenue and average daily rates (ADR). As the only hospitality industry data report that draws from both global distribution system (GDS) and alternative distribution system (ADS) bookings, February’s The Pegasus View is based on the three billion transactions Pegasus processed during the month for more than 95,000 hotel distribution customers worldwide.
 
Globally, the GDS channel, which consists predominantly of business travel bookings, realized February 2010 bookings increases of +3.59%, a jump in net revenue of +2.96% and a rise in ADR of +0.95% over February 2009. North America returned strong performance on the booking front, surpassing February 2009 by +8.58%. Other regions, not realizing the bookings boost, did sustain higher length of stays (2.21 versus 2.14) than North America, and ADR that has trended 15% to 21% higher than North America for the last 14 months.
 
“Hotels worldwide have been holding their breath for business travel to recover,” said Mike Kistner, chief executive officer of Pegasus Solutions. “February figures are suggesting they can possibly exhale…a little. Regionally, the challenges hotels face in this recovery are different. North America is still contending with length of stay, which means that corporate travel is occurring, just in a lessened capacity. All other regions, however, have the rates and length of stay hoped for in North America but are not attracting the same volumes.”
 
The ADS again showed positive growth in bookings, increasing +15.26% over February 2009. Comprised of mostly leisure bookings, this channel has been plagued by aggressive rate shopping, which has ADR currently running at less than 80% of 2008 and 2007 levels. Even with booking volume up +42.73% over February 2007, these depressed rates still have global ADS revenue down -0.39% for the same period.
 
The Pegasus View for February 2010 is available in its entirety online and by free subscription at www.pegs.com. Data reported in The Pegasus View comes from Pegasus Solutions, the world’s single largest global processor of hotel transactions through the four GDS (Amadeus, Galileo, Sabre, and Worldspan) and ADS.
 
About Pegasus Solutions Inc.
Pegasus Solutions is the world’s leading provider of technology and services to hotels and travel distributors, supplying the award-winning RezView® NG central reservation system, electronic distribution services, advanced agency commission processing and payment services, and hotel marketing representation services. Founded in 1989, Pegasus created and launched the hotel switch, and today its customers include more than 95,000 properties around the globe as well as a majority of the world’s travel agencies. Additionally, Pegasus’ powerful representation arm incorporates Utell® Hotels & Resorts and Utell Connect, services that have been chosen by more than 9,000 member hotels in more than 130 countries, making Pegasus the hotel industry’s largest third-party marketing, sales and reservations specialist. Pegasus also powers the niche consumer Web site www.hotelbook.com™, dedicated to promoting independent and boutique hotels throughout the world. Headquartered in Dallas, Pegasus has 18 offices in 11 countries, including regional hubs in London, Singapore and Scottsdale, Arizona. For more information, please visit www.pegs.com or www.utell.com.
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Contacts:

Media contact: 
Ariel Herr
+1(214)890-7912
aherr@fortepr.com 
                                                                                                                                   
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Also See: Marriott International Adds Two Brands to Pegasus Solutions’ Global Commission Processing; Marriott ExecuStay and Autograph Collection Hotels and Resorts Included in Contract Expansion / March 2010

Proven MarketVision Hotel Competitive Intelligence Platform from Pegasus Solutions Yields Significant Returns for Hotels; Launched a year ago, properties worldwide realize revenue-driven results / March 2010

Utell® Hotels & Resorts Celebrates 80 Years of Innovation; World’s Leading Hotel Representation Service Marks Unprecedented Anniversary with Distinguished Additions to International Portfolio / March 2010

The Pegasus View January 2010: Leisure Travelers Regain Confidence, Boosting Booking Volumes Beyond 2009, 2008 and 2007 Levels / March 2010

The Pegasus View December 2009: Bookings in Both GDS and ADS Exceed 2008 and 2007 Volume; With +15.35% Increase in GDS and +22.49% Jump in ADS Net Bookings Over 2007, Report Highlights Importance of Raising Rates Lowered to Drive Demand in 2009 / January 2010

Pegasus Solutions Announces Successful Debt Restructuring; Strategic Move Positions Company for Additional Growth / January 2010

Pegasus Solutions Aligns and Expands Management Team for Targeted Growth in 2010; Appointments Reinforce CEO’s Corporate Vision and Dedication to Product Innovation / January 2010

InfoWorld Names Pegasus Solutions’ RezView® NG Among Top IT Projects of 2009; Next generation CRS represents only hospitality technology solution on revered list / January 2010

The Pegasus View November 2009: ADS and GDS Channels Experience Positive Year-on-Year Net Revenue Growth for First Time this Year; +13.28% Increase in GDS Net Revenue and +2.09% Jump in ADS Net Revenue Beat 2008 Figures, but Numbers Still Fall Short of 2007 Levels / December 2009

The Pegasus View October 2009: Report Shows Bookings and Net Revenue Figures Climbing Back to 2008 Levels; North America’s Corporate Bookings Jump +3.5% in October 2009 vs. October 2008 and Leisure Bookings Offset Dwindling ADR with +21% Increase for the Same Period / November 2009

HP and Technology Service Provider Pegasus Solutions to Collaborate on Travel Technology / November 2009

Warwick International Hotels Renews Contract with Utell® and Selects Pegasus Solutions’ NetBooker® NG Enhanced Internet booking engine will drive online bookings directly to 27 Warwick Hotels and Resorts worldwide / October 2009

The Pegasus View September 2009 Reports GDS Average Daily Rate Reaches High Point; GDS Reservations Up By +7% in September 2009 Compared to September 2007, While Overall Booking Lead Times Across All Channels Remain Short / October 2009

Pegasus Solutions’ August 2009 The Pegasus View Shows Largest 2009 Single Month Increase in Leisure Bookings / September 2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership; Pegasus Chooses VFM Leonardo's VScape® Digital Asset Management System to Power All Visual Content for ODD and Content Hub / June 2009

Utell® Hotels & Resorts Signs Up Hundreds of New Members in 2009, Around the Globe, 471 Hotels from
65 Countries Have Selected Utell Since the Beginning of the Year / June 2009

Pegasus Solutions Teams with Rubicon to Launch New MarketVision Competitive Intelligence Reporting: Visit HITEC Booth #1054 or twitter.com/pegexec, Hotel Users Switch to MarketVision to Take Advantage of Pre-eminent Market Intelligence / June 2009
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