News for the Hospitality Executive |
NEW
YORK (December 8, 2011) – Pegasus
Solutions has launched OpenFlex as the debut offering
from its Open
Hospitality® service. A mobile website design solution,
OpenFlex allows hotels to
deliver promotional offers correctly formatted for any mobile device.
By expanding the hotel booking choices hotels can offer guests, OpenFlex ensures hotels are capable of seizing business opportunities wherever consumers are comfortable making their accommodation bookings. According to David Millili, chief executive officer of Open Hospitality and chief web officer for Pegasus Solutions, this also eliminates the chance of wasting precious consumer attention. “Displaying a desktop version of a special offer website on a handheld smartphone has the potential to frustrate the consumer, who won’t book as a result,” said Millili. “OpenFlex, combined with our powerful mobile booking engine, instead allows mobile bookers to quickly access promotional information through their preferred point of contact, and even allows them to add extra items to their room booking such as food and beverage or event tickets.” With industry reports predicting a climb in the number of US consumers using mobile for travel research from 19.7 million in 2010 to 29.7 million in 2012, Millili adds that tapping mobile for revenue generation is imperative for hotels. “Some in the industry expect the number of guests who will start booking travel via mobile will double to 15.1 million in 2012,” added Millili. “The time is right to expand our focus on the growth of online mobile purchases as well as social media access. At the hotel, it’s all about creating comfort in the stay. In selling, it’s all about creating comfort in the booking process with the same revenue-generating features the hotel is accustomed to providing via desktop versions of their website.” A complete set of mobile solutions for hotels is available from Open Hospitality, which delivers a full array of online marketing solutions and accommodation booking options that help independent, group and chain hotels raise visibility and increase reservations online. About Open Hospitality Open Hospitality, a service of Pegasus
Solutions, delivers a full array of strategic hotel online marketing
solutions
and accommodation booking options, including its industry leading hotel
booking
engine. The award-winning Internet marketing company focuses
exclusively on
hotels and hospitality verticals. The company helps independent hotels,
groups
and chains to raise online visibility, build market share and increase
online
reservations. Open Hospitality designs hotel websites optimized for
major
search engines and creates high-impact email marketing campaigns. Its
diverse
client base of over 2,000 hotels in 38 countries includes some of the
most
renowned names in the hotel industry, including, Empire Hotel Group, St
Giles
Hotel Group and Noble House Hotels among others. The company is
headquartered
in New York and has offices in major cities including Los Angeles, San
Francisco, Anaheim, Las Vegas, Dallas, Milwaukee, Miami and Naples.
For more information visit us at www.openhospitality.com or call us: (212) 989-7227 Facebook: www.facebook.com/OpenHospitality Twitter www.twitter.com/OpenHospitality |
Media Contacts: +44 (0)20 8490 4877 [email protected] Ariel Herr |