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Florence’s Luxury Hotel Villa Olmi Resort Switches to Utell® for International Sales,
Marketing and Distribution Services


Utell Welcomes its First Luxury Hotel in Florence Further Enriching a 200-plus Italian Hotel Portfolio


SCOTTSDALE, DALLAS and LONDON (March 16, 2011) – The exclusive Hotel Villa Olmi Resort in Florence, Italy has become the latest luxury property to switch to Utell Hotels & Resorts for international sales, marketing and representation services.

Steeped in history, Hotel Villa Olmi Resort is located at the gates of Florence, near the city centre in a quiet area, surrounded by private gardens and the famous hills of Florence. Formerly a country estate, the hotel has been renovated, recapturing the original 18th century stucco and frescoes, classical elements of typical Florentine architecture.

Catering to both leisure and business guests, the property offers five-star state-of-the-art luxury facilities, which include a gourmet restaurant, outdoor swimming pool, fitness center, free wifi and free parking. Situated in an elegant rural environment, Hotel Villa Olmi provides a tranquil location for discovering Florence, as well as regular free shuttle services into the heart of the city. Additionally, resort staff can organize tours of the local region by helicopter or Ferrari.
 
Avelina Iglesias, vice president of sales and account management in EMEA for Utell said, “Hotel Villa Olmi Resort brings an exciting addition to the Utell Italy portfolio as our first five-star luxury property in Florence. The hotel management team has placed significant trust in Utell to deliver international reservations through our wide network of sales, marketing and distribution programmes proven to empower partner hotels with key new business opportunities.”
 
Hotel Villa Olmi Resort will benefit from Utell’s vast range of business solutions, including access to key business through Utell’s global preferred partnerships and programmes with international TMC’s (travel management companies), online distributors and global corporate markets.
 
Sara Morucci, sales director for Hotel Villa Olmi Resort, said, “Utell provides a vital link to enhancing our existing sales, marketing and distribution programmes to achieve our ambitious goals. Our aim at Hotel Villa Olmi Resort is to increase our visibility on a much wider scale both locally and internationally. Utell’s strengths in GDS and corporate travel will serve to open doors to new business, providing key complementary revenue driving tactics.”
 
Hotel Villa Olmi Resort is now available on the GDSs under Utell’s chain code, UI, and at the dedicated travel agent Web site www.UtellAgent.com. The property joins Utell’s expanding portfolio of luxury five-star hotels in Italy. Recent additions have included Italy’s notable Hotel Due Torri in Verona, the historic five-star CastaDiva Resort on Italy’s Lake Como and the five-star Villa Condulmer in Treviso.

About Utell® Hotels & Resorts
Utell Hotels & Resorts, part of Pegasus Solutions Inc, is the world’s most experienced hotel representation service providing a specialized range of powerful sales, marketing and distribution solutions for hotels and travel distributors. Utell is chosen by more than 6,000 independent hotels and small groups in more than 130 countries, and comprises an extensive and diverse international portfolio that includes luxury, boutique, value, business and resort properties for both business and leisure travelers. Utell offers an unrivaled combination of 80 years’ experience representing hotels by delivering first class business generating solutions. These include preferred travel agent and online partnership agreements, a range of worldwide marketing programs, leading edge Internet booking engine solutions, comprehensive business intelligence reporting capabilities and award-winning hotel Web site marketing. Utell’s products and services are used by thousands of travel agencies, travel providers and businesses worldwide, including major global TMC’s (travel management companies), corporations, online distributors and consortia groups. Visit www.utell.com for more information.
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Media Contacts:

Mandy Murphy
+44 (0)20 8490 4877
mandy.murphy@pegs.com

Ariel Herr
+1(214)890-7912
aherr@fortepr.com 

                                                                                                                                   
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