Only 29% of Hotels are Fully Leveraging Guest Intelligence
April 6, 2016 10:18am
Barcelona, Spain, Wednesday 6 April – Increasingly, savvy hoteliers are using guest feedback to make operational and service improvements on property to deliver better guest experiences. ReviewPro, leaders in guest satisfaction improvement, recently surveyed 2,877 hospitality professionals across the globe to gain a better understanding of how hotels manage guest satisfaction and to highlight current trends in the industry related specifically to guest survey management.
The findings of the 2016 Guest Satisfaction Management Barometer, the first edition of this industry study, provide some eye-opening insights that could help hotels identify gaps in their current guest feedback management strategy. Although the majority of hotels are already active in this area, the poll indicates there is a clear opportunity for hotels to implement the latest technologies and best practices to manage and act on Guest Intelligence more effectively, to be able to exceed expectations and improve their online reputation.
Key findings of the study include:
RJ Friedlander, CEO of ReviewPro, commented on the study, “It is clear from the findings that increasing guest satisfaction is vital for hoteliers. To do this successfully, they must have access to actionable insight to be able to make improvements where is matters most. This is why we are 100% focused on helping hotels boost satisfaction and are continuing to innovate and invest in the area of online reputation management and guest surveys. We have developed the most powerful, yet reliable Guest Intelligence platform available. By providing customizable views, reporting and alerts tailored for different departments, we empower any hotelier to better focus and prioritize on operational and service improvements. The results have been astounding in helping hotels create a guest-centric culture to deliver excellence, giving rise to increased guest satisfaction and revenue.”
You can download the full study here.
guest satisfaction management barometer,
ReviewPro's suite of cloud-based solutions, which includes Online Reputation Management (ORM) and the Guest Survey Solution (GSS), provide clients with actionable insight to increase guest satisfaction, rankings on review sites/OTAs and ultimately revenue. The company offers the industry-standard Global Review Index™ (GRI), an online reputation score, which is used by thousands of hotels worldwide as a benchmark for reputation management efforts, based on review data collected from 175+ OTAs and review sites in more than 45 languages. More than 25,000 hotel brands worldwide are currently using ReviewPro’s solutions. For more information, please visit www.reviewpro.com.
Contact: Roisin McGrath
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