The launch campaign will enable widespread adoption of AI and automation by offering free service in 2020 for the first 500 qualifying hotels, up to a value of 1.2 million euros.

Barcelona, 10 March, 2020: ReviewPro, a Shiji Group brand, has driven the guest experience management landscape for over a decade and is now making a decisive move into AI-powered automation with its new product Guest Experience Automation™. The product launches with an offer of free service in 2020 to the first 500 qualifying* hotels up to a value of 1.2 million euros, to empower them to act now because “Guests Won’t Wait.” Find out more at

Guest Experience Automation™ combines a pre-trained AI-powered chatbot and personalized outbound messaging to automate the guest journey. With key features such as a pre-filled knowledge base, automated case management, ROI-based analytics and flexible conversational commerce, the product provides the eco-system for hotels to successfully implement an automation strategy for the benefit of both their guests and their business.

By working closely with clients, ReviewPro found that hotels are spending valuable resources responding to repetitive questions, or simply do not have time to answer guests.

  • 63% of emails/messages came from the same 8 questions (chain of 30 hotels)
  • 91% of emails/messages came from the same 18 questions (chain of 800+ hotels)
  • 50% of pre-stay and in-stay messages from OTAs go unanswered by the hotel

These very clear challenges for the industry motivated ReviewPro to bring to market a complete Guest Experience Automation™ solution. The technology comes ready to go, so hoteliers can automatically answer 50% of guest queries from the first day the solution is implemented.

“From exploration, to reservation, to pre-stay, check-in, in-stay and check-out, information drives the guest journey, but hoteliers haven’t yet fully taken control of this in an efficient and immediate way, ” said Michael Kessler, CEO of ReviewPro. “Guest Experience Automation™ leverages the latest in AI-driven technology to remove friction, support staff, and improve the guest experience by providing information in a more fluid and just-in-time manner to solve these pain points for hoteliers.”

*Qualification at the final discretion of the company.