Sales & Marketing

/Sales & Marketing

Sales & Marketing

HSMAI to Honor GCommerce With 5 Silver Adrian Awards for Outstanding Travel Marketing

HSMAI | December 5, 2019

Award Winners to be Celebrated at the HSMAI Adrian Awards Gala Tuesday, January 21, 2020, at New York Marriott Marquis NEW YORK, N.Y. (December 3, 2019) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce with 5 Silver Adrian Awards for digital marketing excellence for its winning entry in the 63rd annual Adrian Awards, the largest and most prestigious global travel marketing competition.  Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. GCommerce provides digital marke...

What Ever Happened to Real Hotel Marketing?

Larry Mogelonsky | December 4, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Marketing for hotels used to be a far simpler art. Define a budget, review media pricing then assign monthly figures to each chosen publication and design your ads. Nowadays, in the era of revenue managers, the director of marketing position is often not necessarily as important the aforementioned master of yield-managing inventory. Indeed, the executive housekeeper may be considered more important because if the guestrooms aren’t cleaned properly then your all-too-critical TripAdvisor scores may suffer. Nowadays, marketing has been basically limited to: Keeping the website f...

Bleisure, a New Target Market for Hotels: the 5-Step Plan for Success

Patrick Landman | December 4, 2019

By Patrick Landman Bleisure has become a booming customer segment for hotels. “Bleisure” is a portmanteau of the words business and leisure, and refers to corporate travellers which also add leisure activities into their stay. It is also known as “bizcation” or “workcation”. The typical question that guests are asked, “Are you traveling for business or leisure?” will likely soon require the third option of bleisure. Discover how to attract bleisure guests to your hotel in this brief 5-step guide for hotel operation, revenue management, and hotel marketing professionals. What Type of Guest Profile Does Bleisure Travelers In...

6 Reasons Why Facebook Is Essential for Hospitality Marketing

Michael Del Gigante | November 22, 2019

By Michael Del Gigante It’s easy for hospitality marketers to take Facebook for granted. The platform has been around for so long—more than 15 years now—and is so well established that it sometimes can blend into the background and feel like just one marketing option among many. However, the reality is that it’s far from just another marketing channel: for hospitality brands, Facebook is a uniquely powerful platform that has distinct advantages and holds unparalleled opportunities. What are these advantages and opportunities? What makes the social network so special? Why should marketers remain bullish on it after all thes...

Fuel Adds Robust In-App Functionality to Its AI-Powered Cross-Channel Marketing and Guest Engagement Platform

Fuel | November 19, 2019

Newly released platform update makes it easier than ever for hoteliers to create personalized marketing campaigns with in-app mobile and campaign building features. Myrtle Beach, SC – November 19, 2019 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced the launch of a powerful new feature set that has been integrated into its AI-powered cross-channel marketing and customer engagement solution. Powered by Blueshift, the patented platform works by aggregating guest data from every hotel system touchpoint and making it actionable, in order to create more personal...

The Q4 Hotel Digital Marketer’s Whitepaper

November 19, 2019

Now available for viewing and download, the NextGuest Q4 2019 Whitepaper Edition: The Hotel Digital Marketer’s Whitepaper, covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The whitepaper takes a deep dive into strategies that will help to reach different audiences. Read the NextGuest Q4 2019 whitepaper to learn about: What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at the new resort fee legislation, Google’s push into vacation rentals, social media advertising,...

Hotel Branding: How to Take Your Hotel Brand to the Next Level

Jennifer Luo | November 13, 2019

By Jennifer Luo Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost every week. Moreover, the ubiquity of technology and the replicability of products means that branding has become one crucial differentiator for hospitality businesses. A hotel may be a superior service provider with its renowned facilities, but the customers need to seek a way to know about the hotel and its service quality out of all its competitors. As the market is saturated with countless hotels, brands and offerings...

Lodging Interactive Launches RFPAssist – Evolutionary Group Sales System for Hotels

Lodging Interactive | November 13, 2019

PARSIPPANY, NJ - November 13, 2019 -  Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its RFPAssist Group Lead Sales System for the hospitality industry. An industry first, RFPAssist combines Facebook Messenger marketing automation with 24/7 customer service agents.  This combination enables hotel sales managers to capture group and event leads 24/7 and to book more group business. “RFPAssist is an evolutionary sales system for the hospitality industry that enables properties to ‘service’ inbound group leads 24/7 a...

Edwardian Hotels London Brings the Best of the UK to Teneo Hospitality Group’s New European Portfolio

Edwardian Hotels London | November 8, 2019

Key Edwardian Hotels London’s properties set to join Teneo Hospitality Groups’ European offering   Eden Prairie (Minneapolis), MN, November 6, 2019 - One of the UK’s largest privately owned hotel groups, Edwardian Hotels London, is now a key player in Teneo Hospitality Group’s new European portfolio. Among the 50 leading independent hotels and prominent European brands gained in Teneo’s far-reaching expansion, Edwardian Hotels London, owns and operates The May Fair, The Edwardian Manchester, both part of premium lifestyle brand Radisson Collection and an enviable collection of 10 individual luxurious Radisson Blu Edwardian ...

How to Pull Off a PR Stunt & Create Brand WOW

Melissa DiGianfilippo | November 8, 2019

By Melissa DiGianfilippo Bill Gates once said, "If I was down to my last dollar, I'd spend it on public relations." Smart man. Public relations can be less expensive and far more effective than you might think. Still, the most significant obstacle aside from budget is tickling the fancy of media outlets and your target audience. Without the media, your story is less likely to reach the public. A well-planned and executed PR stunt can generate incredible amounts of interest and elevate your hotel, motel, B&B, or resort to a new level in the minds and hearts of the media, and more importantly, potential guests. First, you might be won...

Hotel Sales RFP’s Circa 2020: How to Be the Best, Not Just the First to Respond

Doug Kennedy | November 8, 2019

By Doug Kennedy When I speak with hotel sales leaders at my training workshops and conference presentations, and when I read interviews with them in hotel trade publications such as this one, it seems that most are buying-in to these three myths about hotel sales in the current era: The most important factor in closing more leads is to be the first to respond. The second key to success is having the coolest PDF or online brochure, with more pictures than everyone else. Planners who send digital inquiries do not want to talk or correspond; they only want to get the proposal they asked for. Let’s tackle these mistaken beliefs...

NextPax Travel Technology Selects Puzzle Partner as Agency of Record to Expand Global Presence

NextPax, Inc. | November 5, 2019

Puzzle Partner to spearhead North American marketing initiatives for Europe’s foremost vacation rental and hotel channel manager Toronto, Ontario (November 2, 2019) - NextPax, the most advanced channel management technology provider for hotels, resorts and vacation rentals worldwide has named Puzzle Partner as their PR Agency of Record (AOR). Puzzle Partner will be responsible for strategic content and public relations initiatives to strengthen the NextPax brand in the Americas. NextPax chose Puzzle Partner because of the agency’s integrated approach, the hotel and travel industry knowledge of its team and its dedication toward driv...

Service Excellence: Through the Eyes of a Server

Bryan K. Williams | November 4, 2019

By Dr. Bryan K. Williams Back to my roots. There’s something deeply moving and rejuvenating to go back to where it all started. My professional career began almost 30 years ago in a fine-dining French restaurant called “The Palm Terrace”. I started as a busboy, then worked my way up to various roles. However, the job that transformed me; the one that made me feel like I was flying...the one that fully consumed me, was as a restaurant server. Oh, I loved that job. In fact, I still view myself as a server today! Many of the articles, books, keynotes and workshops that I’ve created were inspired by my time as a server. I studied...

The Hunter Group Salesperson: Endangered Species or Already Extinct?

Kristi White, VP, Product Management | November 4, 2019

By Kristi White Recently, I was attempting to source a new vendor for an installation. I did an exhaustive Google search and found three potential companies (they shall remain nameless to protect the guilty). I reached out to them via their websites inquiry form and waited for a response. Fortunately, all three companies responded promptly (within 2 hours). However, that is where the positive vibes ended. Four frustrating hours (and over 40 emails) later, I had scheduled appointments with all three companies but only AFTER I insisted on the call from each. Is This What Sales Has Become? This agita led me to drop by a colleague’s offi...

Back to Basics: Metasearch

NextGuest Digital | October 31, 2019

Metasearch platforms can seamlessly provide online travel shoppers with real-time pricing and availability throughout key touchpoints in the travel planning journey. Metasearch is becoming more sophisticated and so should your hotel’s strategy around it. With recent updates such as the joining of Google Hotel Ads with Google Ads and the rollout of Bing Hotel Ads, hoteliers can now stack up against the OTAs by displaying their hotel logo and price among highly trafficked results. What is it? When a user performs a search query for a hotel, whether on a search engine such as Google or Bing or a platform like TripAdvisor, the results that ap...

How Hotel Marketing Teams Are Winning with Video Content

Jessica Kaiser | October 30, 2019

By Jessica Kaiser If you’re looking at your phone or computer, it’s increasingly likely that you’re watching video. Facebook executives, including Mark Zuckerberg, have repeatedly stated over the last few years that by the end of the decade, video will make up the vast majority of what we see in the News Feed. As large a slice of our time that video takes up today – whether it reaches us through paid spots, email, websites, or social – that number will only tick up, across all demographics. Simply put, hotels that aren’t investing (or considering investing) in video content risk having their messaging slowly drowned out over...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition

NextGuest Digital | October 29, 2019

By Margaret Mastrogiacomo, EVP Strategy The world of hospitality digital marketing is always changing, and the key to success is staying ahead of the curve. This month, the latest digital innovations include Google testing search results without URLs, the benefits of being GDPR-compliant, and the colors that will be making a splash in 2020 design. From SEO to design, find out the top five things you need to know now in hotel digital marketing to make sure your hotel is ready to reach your next guest.  1. SEO: Google is testing search results without URLs. Recently, Google has been testing completely removing URLs from search results i...

8 Tips for Incorporating Influencers Into Your Hotel Marketing Strategy

Kacey Bradley | October 25, 2019

If you've logged onto Instagram at any point in the last couple of years, you've probably noticed your favorite actor, singer or another celebrity making posts with hashtags such as "ad" or "sponsored." With so many followers watching what they do, these people become influencers, inspiring others to buy the products they use just by showing the world that they use them. Often, companies collaborate with these celebrities or Insta-famous individuals to get them to showcase their offerings, too. As it turns out, this type of social media marketing can be a super useful marketing technique for hotels. Influencers come in and document their s...

Opening a Pop-Up Store in a Hotel

Kacey Bradley | October 21, 2019

By Kacey Bradley Just over a decade ago, the idea of brick-and-mortar shops began to change. Instead of investing in one permanent location for their businesses, brand owners moved their store around as often as they liked through their pop-up shops. The idea of pop-up stores is still relatively new, but is becoming more popular each passing year. People of all ages want to stop by and check out what's on offer when a new store appears, which provides tons of opportunities to the shop and who they partner with. Hotels are jumping on board this trend by opening pop-up stores in their lobbies. Read on to learn how any hotel can operate...

10 Items to Include in Your Hotel Marketing Budget

Stephanie Smith | October 21, 2019

By Stephanie Smith Now is the time to ask for funds for your 2020 hotel marketing budget. Here are some must-have digital marketing items to include and how to think through that process. Note for branded hotels: be sure you understand what the brand does for you, and what you need to handle at the hotel level. The brand sets aside funds for branding but generally does not make its way down to promote specific hotels. For Marriott, you have the option to opt into Marriott Digital Services. If you are a Hilton, you are automatically enrolled in Hilton Advance and can opt into Hilton Amplify and Elevate. Gather Reports and Analyze Tre...

Vizergy Continues to Innovate Technology With Voice Search Optimization Enhancement

Vizergy | October 17, 2019

Vizergy, the hospitality industry’s leading provider in digital marketing and software solutions, continues to innovate by expanding the native functionality of the Vizergy Marketing System (VMS). This newest enhancement allows clients to optimize for voice search in an automated fashion using structured data, also known as schema markup.  The structured data, which is in the latest JSON-LD format recommended by Google, enables rich results for your website and is embedded into website code to help it become more easily discovered by search engines and help optimize your website content for voice search. Voice search impacts SEO ran...

Lodging Interactive Becomes Sprout Social Agency Partner

Lodging Interactive | October 17, 2019

PARSIPPANY, NJ - October 17, 2019 -  Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced it has become a Sprout Social Agency Partner. Through its commingle:engage Social Media Marketing division, the Company continues to expand its client base which includes hundreds of hotels, resorts, restaurants and spas around the globe. “We continue to invest heavily in ‘best-in-class’ technology platforms and partners that enable our clients and team members to remain at the forefront of social media marketing and engagement,” said DJ Va...

Three Steps to Curating Your Hotel’s Social Influencer Strategy

NextGuest | October 17, 2019

Travel influencers are having a moment. With the ability to showcase stunning photography and lesser-known parts of the world, social media is the perfect platform for avid travelers to gain a following. This provides the perfect opportunity for hotel brands to partner with influencers and tap into those audiences in order to reach ideal guests. Don’t know where to start? Read on to learn our three steps for getting your influencer strategy in place.   Identify The first step for your hotel is to find the influencers that you want to work with. A great place to start is on Instagram or YouTube. Search relevant hashtags ...

Generate Group Leads With Rich Destination Content

Tambourine | October 11, 2019

Content isn’t just for attracting leisure travelers. Woo meeting planners and group guests with your depth of local knowledge. Destination content isn’t just vital to attracting leisure guests to your hotel; it is also crucial for generating group sales leads, giving your sales team another effective tool at their disposal. When meeting planners book a hotel for a conference, convention or similar event, they’re not just looking for meeting spaces, a ballroom and quality accommodations for their attendees. They want to feel that the hotel they’ve selected is the epicenter of the destination where it is located, and that choosing you...

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