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Home/Sales & Marketing

Sales & Marketing

Cendyn Launches eInsight Sales, the First Fully Integrated Sales & Marketing CRM Platform for Hospitality

Cendyn | March 7, 2023

Knowland Expands Presence in the Middle East

Knowland | February 28, 2023

Sales & Marketing

HRI Hospitality Leverages Knowland’s Portfolio Capture to Gain a Unified View of Meetings and Events Performance Across Its Portfolio

Knowland | March 23, 2023

Industry’s first meetings and events solution for management companies and ownership groups ARLINGTON, Va. — March 23, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today announced that HRI Hospitality (HRIH), a fully integrated owner, operator, and developer of premium branded hotels in top national markets, has adopted Knowland’s Portfolio Capture, following a successful testing period. The product is a complement to the Knowland platform and was designed to provide a comprehensive, unified view of meetings and events business performance across an entir...

Cendyn Adds New CRM Analytics Reporting Feature to Award-Winning eInsight™ CRM

Cendyn | March 21, 2023

The new game-changing visual reporting for eInsight CRM is powered by Microsoft Power BI   March 21st, 2023 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is thrilled to announce the launch of CRM Analytics, a new reporting feature for Cendyn’s eInsight CRM. This innovative enhancement is designed to drive effective and impactful decision making for hoteliers at scale. With the addition of CRM Analytics, eInsight CRM has simplified the process of transforming hotel organizations’ marketing data into actionable insights to help drive revenue, engagement, and direc...

Wyndham Teams with Groups360 for Instant Multi-Room Booking Solution

Groups360 | March 16, 2023

Tool will give group and event planners, as well as those managing infrastructure, logistics and corporate accounts, access to real-time rates, availability, and instant online bookings—a first for the economy segment PARSIPPANY, N.J., March 16, 2023 -- Wyndham Hotels & Resorts, the world's largest hotel franchisor with approximately 9,100 hotels spanning more than 95 countries, today announced a new agreement with Groups360 to bring instant online multi-room bookings to Wyndham hotels in 2023.   Powered by GroupSync™, the hospitality industry's leading direct booking solution, Wyndham hotels will have the oppor...

Here Are the 5 Big Things That Keep Hotel Sales Managers Up at Night

Daniel Melnyk | March 15, 2023

By Daniel Melnyk Being part of a hotel sales team is a challenging job. Quite frankly, being a hospitality professional – regardless of your scope – is no easy job. The hospitality industry is an ever-shifting, ever-demanding industry that twists and bends according to the whim of travelers, which, as you might have guessed, can be hard to satisfy. But as challenging as it may be, the hospitality landscape offers countless opportunities for personal and professional reward; there is something to be said about working within a landscape so firmly rooted in great service, tradition, and human connection and exploration. I have spent m...

A Time for Hotel Growth: Interview With Ryan Hamilton, CEO/Co-Founder of SalesAndCatering.com

SalesAndCatering.com | March 8, 2023

By Alan Young There is no denying that 2021 and 2022 were challenging years for the hospitality industry. While hotels remained shuttered and planes remained uncharacteristically desolate amid the COVID-19 pandemic, hoteliers and hospitality technology vendors contemplated the same question – what would the post-pandemic landscape look like, and when would it (finally) come into view? The long-awaited period of industry revival is now undeniably upon us, and hospitality brands have surged back to life as travelers worldwide look to make up for lost time. In many ways, though, the pandemic served as an opportunity for recalibration acr...

Cendyn Launches eInsight Sales, the First Fully Integrated Sales & Marketing CRM Platform for Hospitality

Cendyn | March 7, 2023

Together, Cendyn’s eInsight™ Sales and eInsight™ CRM create a single and revolutionary platform for sales and marketing teams that intertwines generating demand, building pipeline, enhancing guest satisfaction, and driving loyalty. March 7th, 2023 – Boca Raton, FL – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the launch of eInsight Sales, a new B2B sales automation solution available as a hospitality-centric add-on to Cendyn’s industry-leading eInsight CRM platform. Driven by the same PMS data that powers eInsight CRM, eInsight Sales enables hoteliers ...

Sojern Recognized for Excellence in Digital Marketing by Hotel Tech Report

Sojern | March 2, 2023

We’re excited to announce that Sojern has ranked amongst the top Digital Marketing Agencies globally in the 2023 HotelTechAwards. The HotelTechAwards are produced by Hotel Tech Report, the leading authority on hotel software and digital transformation in the hotel industry. The HotelTechAwards rank the world’s best hotel software companies and products based on authentic, timely reviews from real users. With over 2,412 software companies on Hotel Tech Report, Sojern is honored to be recognized in the competitive Digital Marketing Agencies category for 2023. “This recognition from Hotel Tech Report validates the work we’re doing ...

What Hotels Should Know About Apple Business Connect

Cendyn | March 2, 2023

Picture this, you’re looking for a restaurant close to where you are. You pull out your iPhone and start looking at Apple Maps to find a spot that has what you’re looking for. You see a restaurant that has a great description, pictures of mouth-watering food, and it’s only a few blocks away. You click on a tile to call the restaurant to make sure there’s availability, you book a table, and head on over.   Now, imagine potential guests having this same capability for your hotel. Apple recently launched Apple Business Connect which gives businesses, and in this case hotels, the opportunity to make both their hotel and hotel ame...

Knowland Expands Presence in the Middle East

Knowland | February 28, 2023

Rapid regional growth and demand from major global chains spur expansion of leading business intelligence provider into Doha, Qatar ARLINGTON, Va. — Feb. 28, 2023 — Today, Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced its expansion in the Middle East to include Doha, the capital of Qatar. Knowland’s extension into the Middle East will continue throughout 2023 to accommodate the demand and competition facing new hoteliers. The Middle East is one of the fastest-growing hospitality markets in the world. This has created several challenges including steep compe...

Quarterly Traveler Insights Report: New Year, New Outlook

Jennifer Andre | February 24, 2023

By Jennifer Andre Each quarter, we share traveler insights based on Expedia Group first-party data and research to better understand traveler behavior to help our marketing partners reach and convert travelers. In the last report covering Q3 2022, we saw reassuring signs of enduring enthusiasm for travel despite growing economic headwinds, pointing to the resiliency of the travel industry. As we begin 2023, we’re taking a closer look at how insights from the last quarter of 2022 may inform traveler behaviors in the year ahead. In Q4 2022, we saw an increase in search volume globally, signaling strong demand and sustained interest fro...

HSMAI Adrian Awards Celebrates the Next Great Chapter

HSMAI | February 24, 2023

The Hospitality Sales & Marketing Association International (HSMAI) celebrated the best in hospitality advertising, digital, PR/communications, and integrated campaigns at the Adrian Awards Celebration on Thursday, February 23, at The JW Marriott L.A. LIVE in Los Angeles, California. Taking place on the West Coast for the very first time, the Adrian Awards celebrated the most creative and successful campaigns in travel marketing and the people behind the work with more than 400 industry and agency executives on hand. “Tonight we recognize the best of the best of our industry’s creative and innovative digital, advertising, and publi...

Hotels That Go Above and Beyond Will Keep Guests Talking, Spending and Loyal

Ryan Hamilton | February 21, 2023

By Ryan Hamilton Transforming ordinary transactions into extraordinary experiences gives guests memorable stories worth sharing and keeps them coming back for more In the best-selling book ‘Unreasonable Hospitality: The Remarkable Power of Giving People More than they Expect, author Will Guidara proposes a simple but impactful sentiment – the magic of great service can (and should) be brought to life in any transaction. A restaurateur himself Guidara took the helm of Eleven Madison Park at the age of 26. Under his guidance, EMP skyrocketed up the ranks from a struggling two-star brasserie to the #1 spot on the famed World’s 50 Bes...

Hotel Marketing During a Down Economy – Part 2

GCommerce | February 14, 2023

Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...

Phoenix Claims Top Event Market and Technology Leads as Industry Driver for January 2023

Knowland  | February 8, 2023

Knowland reports on market with highest meeting and event volume and the most dominant industry driver in latest monthly meeting and events report ARLINGTON, Va. — Feb. 8, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today that the Phoenix, Arizona market led the U.S. meetings and events industry by volume for January. Second place went to Orlando, with Washington DC taking third. The leading industry driver for meetings was Technology across four of the top five markets. Knowland is the only company to track ongoing meetings and events in the indu...

Hawaii’s Turtle Bay Unlocks Customer Data for New, Holistic Marketing Strategy

Hapi | February 7, 2023

Turtle Bay turned to Hapi and Salesforce to better understand its guests and develop relationships with them through personalized, omnichannel outreach. In 2018, Blackstone Group purchased the Turtle Bay Resort on the North Shore of Oahu with big plans for a new, five-star Hawaii destination. The midmarket hotel wasn’t the main draw, instead, it was all about location, location, location – Turtle Bay sits on prime seaside real estate in a surfing mecca, with five miles of beachfront and 20 miles of trails. “It’s arguably the best piece of dirt in Hawaii,” says Robert Marusi, who has been serving as Chief Commercial Officer of ...

Sojern Expands Leadership Team With Strategic New Hires

Sojern | February 2, 2023

SAN FRANCISCO – February 2, 2023 –  Sojern, the leading digital marketing platform built for travel, today announced the expansion of its leadership team with strategic new hires. The new hires come at a time when many technology companies face market challenges. With the recovery of the travel industry underway, Sojern’s business supports travel brands that match the market demand—focusing on specific verticals such as hotels and destinations while investing in technology and people. New hires include: Preeya Patel, Vice President, People and Stephen Fitzgerald, Vice President, Hotels North America. “At Sojern we continue to in...

Hotel Digital Marketing in a Down Economy

GCommerce | February 2, 2023

These days it feels like mentioning the “R” word is tantamount to saying Voldemort’s name out loud.  We all know it's here, but maybe if we refuse to acknowledge its arrival, it’ll somehow spare us the battle ahead.  Sorry to burst that bubble, but the battle is about to begin. Reading the Tea Leaves GCommerce provides real time reporting to our hundreds of clients; meaning we sit on a metric-ton of data.  In the last 90 days: Website conversion rates dropped 36.5% in November 2022 versus October and 26% over November 2021. Portfolio wide ADR in November increased by $50, while overall revenue dropped an astonishing 4...

What the Data Reveals About Key Pre-Stay Questions You Can Automate

Adam and Larry Mogelonsky | February 1, 2023

By Adam Mogelonsky, Larry Mogelonsky There’s no panacea to the labor crisis hotels currently face. Instead, the best solutions are often the ones that help you to continuously improve the productivity of your existing team. This is why the two of us persistently extol automation, especially those solutions that are easy to onboard and offer a series of nifty applications well beyond their original aim. As we look ahead to 2023, many of us may try to shrug off this past summer’s staffing woes as a transitionary consequence from all that pent-up travel demand from the pandemic. Economic trends suggest the exact opposite. Our present l...

Lodging Interactive Announces 2022 Hotel Christmas Tree Competition Winner

Lodging Interactive | January 25, 2023

It was a close race, as hotels around the world battled it out for Lodging Interactive’s first annual Instagram Hotel Christmas Tree Competition that aimed to support local hotel charities. The stakes were high, and the competition was fierce, but in the end, only one could come out on top – the JW Marriott Houston Downtown Hotel. “We had a lot of fun with this contest, and more importantly, we are now supporting the winner’s local charity, Heaven Instead, by awarding $1,500 on behalf of the JW Marriott Houston Downtown Hotel,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “The contest ran from November 30th...

Marriott International Announces Instant Booking Solution for Meetings and Events With Groups360

Groups360 | January 18, 2023

Marriott International now offers online instant booking for group guest rooms and meeting space through GroupSync Marketplace at properties in the U.S. & Canada Marriott International and Groups360 today announced the launch of Instant Booking for Marriott’s portfolio of hotels in the United States and Canada. Marriott International is the first brand to have a direct integration with Groups360 to offer the “Instant Book” functionality for both guest rooms and meeting space at scale on GroupSync Marketplace, providing planners with a streamlined booking process at the click of a button. As the meetings and events landscape be...

What Will It Take to Succeed in Hotel Sales in 2023?

Doug Kennedy | January 11, 2023

By Doug Kennedy The skills required to succeed in hotel group, event, and BT sales are going to be hugely different here in 2023, but the disruptions that have caused these changes began much earlier. Traditionally, succeeding in hotel sales was more about personality than process. Target rates were locked in well ahead of time and fees were few, so negotiations were much simpler. A focus on filling the house made it easy to get concessions approved, but since most planners and BT buyers were novices, they weren’t asking for that much anyway. Closure rates on inbound leads were much higher because initiating an inquiry required more e...

Knowland Closes Recovery Data Reporting as Monthly Meeting Volume Exceeds 2019 for Second Month in a Row With December Reaching 103.1 Percent of Pre-P...

Knowland | January 11, 2023

Data insights leader established as the preeminent source of analytics and insights for meetings and events with unmatched recovery reporting for more than two years ARLINGTON, Va. — January 11, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, released its final U.S. monthly meetings and events data benchmarked against 2019, reporting December 2022 achieved 103.1 percent of  December 2019 volume, exceeding monthly pre-pandemic levels for the second month in a row. Knowland began tracking and releasing monthly group recovery data in October 2020 to inform the in...

The Latest Group Sales Trends & Stats for 2023 That Every Hotelier Should Know

Daniel Melnyk | January 10, 2023

By Daniel Melnyk, CEO and Founder of Parclane In what felt like the blink of an eye, 2022 came and went. 2022 was the year we found our way back to relatively normal, and for industries like hospitality, it was a year defined by recovery. 2023, however, promises to be defined by something else entirely – growth. For a long time, hospitality brands found themselves patiently treading choppy waters, and now it’s finally time to swim ahead. As we prepare for what lies ahead, it’s more important than ever before for hoteliers to get acquainted with the trends and statistics set to shape our industry moving forward. The group sales and...

HSMAI to Honor GCommerce Solutions With 6 Adrian Awards for Outstanding Travel Marketing

GCommerce | January 4, 2023

Award winners to be celebrated at in-person event in Los Angeles in February McLean, Virginia, January 4, 2023 – GCommerce Solutions will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023. The Adrian Awards, now in their 66th year, are the largest and most prestigious competition in global travel marketing. For 2022, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as the following “focus categorie...

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