Knowland Wins 2023 Skift IDEA Award
Knowland | August 10, 2023
Sales & Marketing
How Travelers Find Destinations for Their Trips
Expedia Group Media Solutions | September 28, 2023
In today’s digital-first era, there’s a myriad of influential resources that inspire travelers to seek out certain destinations. From viral content on social media and posts from friends and family to destination sites and travel blogs, where people decide to travel can be a click away. Given that travelers are inundated with these outside influences and factors, how do people decide where to go? Insights from Expedia Group and Luth Research’s study, The Path to Purchase: Uncovering How Travelers Plan and Book, explores the complex online path behind the travel customer journey and provides actionable insights to help destination m...
6 Marketing Tactics To Boost Revenue at Your Hotel Restaurant
Alison Wilson | September 28, 2023
By Alison Wilson As a hotel general manager and restaurant owner, driving revenue growth for your establishment is an important priority. To achieve this goal, implementing effective marketing initiatives is crucial and in this article we’ll share, we present five tactical marketing strategies that can help elevate your hotel restaurant’s revenue and set it apart from the competition. 1. Establish an Irresistible Online Presence Ensure your website showcases the unique qualities of your hotel restaurant, from its ambiance to its delicious menu offerings. Include high-quality photography to entice potential diners. Boleo in...
Levering Cinematic Success With Fairmont The Queen Elizabeth’s Barbie Adventure
Adam and Larry Mogelonosky | September 27, 2023
By Adam and Larry Mogelonsky Fairmont’s ambitious Beyond Limits campaign embodies the essence of this luxury brand’s recognition that accommodations are infinitely more than comfortable beds. The brand-wide campaign epitomizes one of the tenets of the Mille Club, a program we (Hotel Mogel) run designed to inspire any hotelier with lessons from the five-star, thousand-dollar-plus-ADR hotspots around the globe. In short, this timeless tenet is guests want unique experiences. Right in the heart of Montreal, Canada, Fairmont The Queen Elizabeth is already regarded within the brand and within our home country as among the leading hotels ...
Knowland Account Alerts Feature Uses Push Intelligence to Provide Hotels With a Competitive Advantage in Account-Based Sales
KNOWLAND | September 27, 2023
Enhanced functionality delivers at-a-glance actionable data directly to sales team inboxes ARLINGTON, Va. — Sept. 27, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced Account Alerts, an enhancement to its core platform. The delivery of automated email alerts once a day helps sales teams save time, stay informed, and react early to revenue opportunities. Consolidated email notifications will be pushed to the user anytime recent account activity matches the individual filters set by the user. Today’s analytics platforms focus heavily on pull intellige...
Cendyn Elevates Their Hotel Digital Marketing Offering With Seamless Integration of Google Performance Max for Travel Goals
Cendyn | September 25, 2023
Paris, France – September 25, 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the game-changing integration of its digital ads management platform with Google Performance Max for Travel Goals. This integration marks a pivotal moment for its customers, promising to reshape how they connect with their audiences and drive conversions across their digital channels. As a longstanding Google Premier Partner, Cendyn has established itself as the first to offer this innovative integration for the industry. By empowering hoteliers to easily enhance their visibility across all Google adv...
Tourism Tidbits: How Effective Is Your Marketing?
Dr. Peter Tarlow | September 11, 2023
By Dr. Peter Tarlow September marks the end of the high summer tourism season in most of the Northern Hemisphere. This was also the year that many companies got involved in politics and found themselves with negative marketing results. The end of summer is also a good time to review your marketing efforts and ask yourself questions such as: How successful were your marketing efforts? What should you have done differently? What successes or challenges did you face that you were able to control and what was beyond your control? How did you handle problems that were beyond your control? Often tourism and travel profes...
Google Hotel Reviews: Everything You Need to Know
Eva Lacalle | September 11, 2023
By Eva Lacalle In today's digital age, online reviews have become an integral part of the decision-making process for travelers. As a hotelier, it’s crucial to understand the impact of guest feedback on your business. This is where Google hotel reviews come into play. In this guide, we’ll explore everything you need to know about Google hotel reviews and provide valuable insights on leveraging them to enhance your hotel's reputation and attract more guests. Why Google hotel reviews matter Travelers rely on Google in their research, planning and booking process. Reviews are one of the first things potential guests see when they sear...
Knowland Reports 21 Percent Growth in Meetings and Events in August
Knowland | September 7, 2023
ARLINGTON, Va. — Sept. 7, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports overall U.S. meeting and event volume for August 2023 was up 21 percent over August 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Las Vegas shined among the top 25 markets with 44 percent year-over-year growth for event volume in August. The leading industry segments driving its growth were National Association and Technology. With the excitement over The Sphere at The Venetian and the F...
Doug Kennedy Announces Next Topic in His Webcast Training Series: Train Your Team to Use the Language of Hospitality
Doug Kennedy | September 6, 2023
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software Kennedy Training Network Inc. (KTN) announced today the topic for Doug Kennedy’s next training webcast, which this month features a hospitality theme: Train Your Team To Use The Language of Hospitality, scheduled for Monday, September 11 from Noon – 12:40pm. REGISTER HERE According to Doug, “Interpersonal communication is always a challenge, especially in the lodging industry where we are dealing with different dialects and cultural differences. Plus, since the product is an emotionally based experience, language can sometimes tr...
The 7 Essential Ingredients to Dominate the Hotel Group Market
Daniel Melnyk | September 6, 2023
Hotels that invest in solutions that enhance the traditional sales and catering system attract and close the most profitable opportunities By Daniel Melnyk During my many trips over the past few months encompassing the US, the Middle East, and APAC, I have seen firsthand that the groups, events, and meetings are again back in full swing. But the return of group business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases; supply chain issues, and short lead times. More than ever, sales managers are bombarded with RFP spam flooding their inboxes. What used to be a lead for 6 to 8 h...
Top 9 Strategies on How to Use TikTok in Your Hotel
Agustina Lagos | September 1, 2023
By Agustina Lagos When people hear about TikTok, the first thing that comes to mind is teenagers dancing to the newest trending choreography. This type of content is loved and hated in equal parts (don't ask me which side I'm on).But the truth is that TikTok is growing at lightning speed and has become the most popular social platform. Even more than Instagram. Do you want to learn how to start implementing TikTok in the marketing strategy of your hotel? Keep reading and I'll tell you how to get the most out of this exciting social network. What is TikTok and why use it in hospitality? First, let's leave behind the idea that social ...
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
Cendyn Reinforces Commitment to Driving Profitable Revenue Through WIHP Acquisition
Cendyn | August 30, 2023
Global technology and services leader for the hospitality industry, Cendyn, continues its legacy of innovation with strategic acquisition of WIHP, a trailblazer in hotel metasearch services and technology Paris, France – August 30, 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, proudly announces the strategic acquisition of WIHP, an industry leader in hotel digital marketing services and technology. The acquisition signifies a key milestone in Cendyn's quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings. For close to 30 ...
How AI Will Affect Paid Search for Hoteliers
Valentina Suarez | August 28, 2023
By: Valentina Suarez Artificial Intelligence or AI, is already making a huge impact on a variety of global industries, including hospitality. Google has already seen success with their own AI implementations, including their fully AI-powered Performance Max ads, which have seen ‘on average over 18% more conversions at a similar cost per action’ vs. other paid search ads. A separate case study by Google found that India’s travel booking engine, Goibio, saw a 25% increase in hotel transactions with Smart Bidding, with a 22% lower cost per conversion rate for non-brand paid search campaigns. With any new innovation, adopting A...
Los Angeles Leads in Meetings and Events Volume for July, According to Knowland
Knowland | August 17, 2023
National Associations led key meeting industries in top three markets ARLINGTON, Va. — Aug. 17, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports Los Angeles-Long Beach moved up to the lead spot in the U.S. over Chicago for July 2023. This is the first time this year that the Los Angeles market took the lead in event volume. Overall U.S. meeting and event volume for July 2023 was up 22.1 percent over July 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. With an in...
The Power of Influencers: A Guide for Hotels on Successful Collaborations
Yana Petrova | August 16, 2023
By Yana Petrova In today’s digital age, social media influencers have become powerful voices that can greatly impact consumer behavior. For businesses in the hotel industry, partnering with influencers can be an effective strategy to enhance brand exposure, engage with potential customers, and create compelling content. However, before diving into any collaborations, it is essential to ensure that your social media channels are in top shape to maximize the success of your influencer partnerships. In this article, we will explore the key considerations and steps for working with influencers. Align with Brand Standards Maintaining c...
Embracing Threads: A Potential Game-Changer for Hotel Marketers
Lodging Interactive | August 15, 2023
Hotels can leverage the uncluttered spaces of Threads, at least for the time being. Threads, the latest social networking app launched by Meta Platforms on July 5, 2023, is already causing a stir among marketers. Owned by the same company that operates Facebook, Instagram, and WhatsApp, Threads offers a fresh approach to social interaction. Integrated closely with Instagram, this iOS and Android exclusive app has been described by Meta as "Instagram's text-based conversation app". Threads empowers users to share text, images, and videos while engaging with others through likes, reposts, and replies. Though it bears similarities to Twitt...
Business Travel Trends and Behaviors of Small to Mid-Sized Companies
Booking.com | August 10, 2023
Business travel is the second highest expense for companies, coming in just behind payroll and perks. But how do these travel expenses and experiences differ between businesses? And what trends and behaviors are currently commonplace in business travel? How regularly do business travelers travel Business travel by company size Geographical influences on business travel International vs domestic business travel How much do companies spend on business travel? Which aspects of business travel are most commonly booked by companies? Why do employees travel for business? Conclusion Methodology Sources Booking.com...
Direct Group Business: The New Frontier for Hotel Sales Teams
Cory Falter | August 10, 2023
By Cory Falter As the business world continues to evolve, hotel sales teams are presented with an opportunity to capture direct group business. From understanding a new target audience to tapping into the growing remote and virtual work culture, there is an abundance of prospects that hotel sales teams can capitalize on. Let’s dive into how your team can drive new direct group business. Understanding a New Target Audience The rise of non-professional meeting planners—administrative assistants or other staff members tasked with planning a corporate meeting—has opened up the market for direct group business opportunities. These...
Knowland Wins 2023 Skift IDEA Award
Knowland | August 10, 2023
Travel’s annual recognition of excellence in design, creativity, and innovation honors brands pioneering the industry’s future ARLINGTON, Va. — Aug. 10, 2023— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced today that it won the 2023 Skift IDEA Award as a problem solver in the data provider category for its contribution to industry recovery insights and forecast communications. Jeff Bzdawka, CEO, Knowland, said: “We are thrilled to be honored among this illustrious group of Skift IDEA Awards winners. Knowland has worked diligently over the past three year...
Are Group Sales at Your Hotel Slipping Through the Cracks? Here’s Why.
Shift Digital | August 9, 2023
The right information and extra support can help your hotel avoid missing out on group sales revenue. There’s no question—when it comes to returning to “normal,” group business and sales have been the most challenging for many hotels. Continued skepticism around when conferences and events will return to pre-pandemic levels, coupled with an influx of unqualified leads and skeletal sales teams, have resulted in hotels missing out on lucrative group business—simply because they couldn’t manage the incoming inquiries. So, as in-person conferences and events (and their revenue) finally resurface, what can hotels hamstrung by li...
Having a Nash Bash: How Your Hotel Can Capitalize on Events To Increase Direct Bookings
Stephen Fitzgerald | August 8, 2023
By: Stephen Fitzgerald, Vice President, Hotels, at Sojern From bachelorette parties to concerts, Nashville is an increasingly-popular destination for events–and these events are selling out hotel rooms well in advance. Recently, the Music City hosted concerts from artists like Taylor Swift to George Strait, both of which drove a sharp spike in hotel bookings. In fact, room rates at mid-range hotels during the Taylor Swift concert weekend ran upwards of $1150 per night. And it’s not just concerts driving bookings: Nashville is becoming a bachelor and bachelorette party mecca, and many of these parties take place during weekends without ...
Navigating Traveler Behaviors: Key Insights for Hotel Marketing Pros
Stephanie Sparks Smith | August 7, 2023
By Stephanie Sparks Smith Recently Expedia Group released their 2023 Q1 Traveler Insights Report. I brought this interesting piece of research to the great minds at the HSMAI Marketing Advisory Board to discuss the trends and explore if they align with what we are seeing in the industry. Booking Window Patterns While short-term bookings were common during the pandemic, many in the group have noticed a shift towards longer-term bookings. Some noted that leisure travelers are booking closer to 60 days out for some of their properties. One interesting point was that hotel bookings are being made further in advance compared to flights, indi...
What Your Hotel Needs to Know About FTC’s Stand Against Fake AI Generated Reviews
Lodging Interactive | August 3, 2023
The FTC acknowledges the emergence of generative AI and its potential impact on creating fake hotel guest reviews. The Federal Trade Commission (FTC) is taking a stand against deceptive practices in online reviews and social media metrics. With a proposed formal ban, the FTC intends to crack down on fake reviews, testimonials, and the use of phony followers and views to artificially inflate social media metrics. This means we’ll see a lot more hotels and travel businesses get authentic reviews and followers in the future! This latest move by the FTC builds upon previous actions targeting fake reviews. In 2019, the agency fined a third-p...
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