Sales & Marketing

/Sales & Marketing

Sales & Marketing

Lodging Interactive Becomes Sprout Social Agency Partner

Lodging Interactive | October 17, 2019

PARSIPPANY, NJ - October 17, 2019 -  Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced it has become a Sprout Social Agency Partner. Through its commingle:engage Social Media Marketing division, the Company continues to expand its client base which includes hundreds of hotels, resorts, restaurants and spas around the globe. “We continue to invest heavily in ‘best-in-class’ technology platforms and partners that enable our clients and team members to remain at the forefront of social media marketing and engagement,” said DJ Va...

Three Steps to Curating Your Hotel’s Social Influencer Strategy

NextGuest | October 17, 2019

Travel influencers are having a moment. With the ability to showcase stunning photography and lesser-known parts of the world, social media is the perfect platform for avid travelers to gain a following. This provides the perfect opportunity for hotel brands to partner with influencers and tap into those audiences in order to reach ideal guests. Don’t know where to start? Read on to learn our three steps for getting your influencer strategy in place.   Identify The first step for your hotel is to find the influencers that you want to work with. A great place to start is on Instagram or YouTube. Search relevant hashtags ...

Generate Group Leads With Rich Destination Content

Tambourine | October 11, 2019

Content isn’t just for attracting leisure travelers. Woo meeting planners and group guests with your depth of local knowledge. Destination content isn’t just vital to attracting leisure guests to your hotel; it is also crucial for generating group sales leads, giving your sales team another effective tool at their disposal. When meeting planners book a hotel for a conference, convention or similar event, they’re not just looking for meeting spaces, a ballroom and quality accommodations for their attendees. They want to feel that the hotel they’ve selected is the epicenter of the destination where it is located, and that choosing you...

Watch Now: How to Capitalize on the Journey to Increase Direct Bookings

NextGuest Digital | October 11, 2019

We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. In our latest webinar with Sojern, we discuss strategies for reaching potential guests throughout the entire travel planning journey and address key digital moments in each phase that shape and influence the booking decision. Speakers include Amy Devlaliwalla, Senior Director of Global Partnerships and Strategic Accounts at Sojern, and Margaret Mastrogiacomo, Executive Vice President of Strategy at NextGuest. Click here to watch the webinar....

Lodging Interactive Launches Social Media Marketing News Apple Podcast

Lodging Interactive | October 11, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the rollout of its commingle:engage bi-weekly podcast. The podcast episodes cover the latest changes and updates announced on social media and what they mean for hotels and resorts. “The world of social media continues to evolve and as it does it presents many opportunities and implications for hotels and resorts,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO. “We wanted to create a new way to keep hoteliers informed and educated on the latest social media marketing...

To Buy or Not to Buy… That Is the Question

JLNPR Inc. | October 10, 2019

2 Tips to Boost Your Company’s Brand Awareness & Close More Sales By Jennifer Nagy Small businesses, especially those in the startup phase, spend a lot of time focusing on how to increase sales. (I mean, rightfully so; after sinking thousands of dollars into developing a brand-spanking new technology solution, who wouldn’t want to start making some of that cash back ASAP?!) Because of that mindset, most entrepreneurs launch their business with a complete sales strategy established, a team hired to do the legwork and incentive structures established to incentivize their sales staff – which is great; however, in many cases, h...

Latest Social Media News and What It Means for Hotels

Lodging Interactive | October 9, 2019

We never know exactly what we’re going to get when it comes to social media updates, and even with our best and most educated guesses, some new developments are always keeping us on our toes. The last two weeks have been no different, giving us some surprising new features that we’re excited about. Let’s take a look at how each one will impact hotels and resorts moving forward. New Selling & Collaborative Facebook Stories Tools Facebook is currently testing several new Stories features that will add functionality to the platform. [caption id="attachment_206544" align="alignleft" width="350"] Image source: Marketing Land[/capt...

Back to Basics: Five Tips for Cyber Monday Success

NextGuest Digital | October 8, 2019

Over the years, Cyber Monday has become a huge opportunity for hotels to drive bookings. What started as a one-day online shopping holiday that followed Black Friday has now extended to weeks before Thanksgiving, with some sales even lasting the entire month of November. As a result, consumers aren’t just searching for deals earlier — they’re making more purchases over a longer period of time. In 2018, Cyber Monday sales hit $7.9 billion, a 19.3% increase from the previous year (Adobe). While businesses are making more, consumers are also planning to spend more: This year, the average consumer plans to spend $431 on Cyber Monday. Whi...

Conversational Marketing Should Be Part of Every Hotel’s Marketing Plan in 2020.

Lodging Interactive | October 1, 2019

PARSIPPANY, NJ - October 1, 2019 - Lodging Interactive’s Founder and CEO, DJ Vallauri, discusses the importance of conversational marketing and why every hotel should prepare to leverage the new Facebook social media messaging platform in 2020. Much has been said and written about “conversational marketing” and how future marketers will be required to master this consumer engagement technique in order to be successful. Clearly, the hospitality industry is well-positioned to leverage the loyalty-building power of conversational marketing through personal engagement with its guests, pre-arrival, during guest stays and post-checkout. Le...

Now Available for Download: Hotelier’s Guide to 2020 Digital Marketing & Technology Budget Planning

NextGuest Digital | September 30, 2019

Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the previous year and set a new plan in action to start off 2020 on the right foot. When putting together your budget, think about upgrades your property needs to make regarding your digital technology and marketing strategy. It’s important to have an idea of where the industry is heading and keep forecasted trends for the upcoming year in mind when deciding how you want to allocate your marketing dollars. Budgeting should be looked at as more of an action plan to give your hotel a clear picture of where your money will be going each month and ...

Hotel Franchise Brand Management: What Role for the Brand?

Holden Madison | September 26, 2019

By Holden Madison Tess Mattisson, Senior Director of European Marketing for Choice Hotels International, oversees 400+ hotels and multiple franchise brands across Europe, the Middle East, and Africa regions: she has picked up a thing or two on hotel brand management in franchising. Moving Beyond: Your Brand and Butter Traditional brand names and logos are moving to a more mobile, personalized approach for franchisees.  It starts with scalability – measuring and learning from new investments – and then taking those investments to the whole business. Scalability boils down to the services offered, and it’s not a one-size-fits-all...

Social Media News: Facebook’s Clear History Tool Is Officially Here

September 20, 2019

As we all start the month of September off strong, it’s important to remember that keeping up with all the new social media updates will help us keep the momentum going. And this month, we definitely got some big updates. Let’s take a look at all the new changes that impact hotels and resorts and what they mean for businesses in the hospitality industry. Facebook’s Clear History Tool is Here  Facebook’s Clear History Tool is officially here, rolling out to audiences quickly. Users will now be able to clear their off-Facebook activity from being stored in the platform’s database, which includes what Facebook’s conversion p...

How to Optimize for Marriott SEO

Stephanie Smith | September 12, 2019

By Stephanie Smith There are likely many Marriott properties in your given market, and it is important to distinguish your hotel from other Marriott properties as well as other hotels in your competitive set.  Doing Marriott SEO (Search engine optimization) is just one differentiating technique when understanding where brand marketing stops and individual hotel marketing begins. Whether you are doing it yourself, hiring Marriott Digital Services or an outside agency, consider these factors when doing search engine optimization (SEO) for a Marriott branded hotel. Factors in Marriott SEO For ease, let’s divide our SEO strategy i...

Digital Inspo: What Creative Hotels Are Doing Online

NextGuest Digital | September 11, 2019

Coming up with fresh and creative marketing initiatives is never an easy task. Hotels all over the world face fierce competition regardless of their location. Utilizing creative ideas to attract guests can help hotels stand out in the crowd and help them gain new and repeat visitors. Our article series, “Digital Inspo: What Creative Hotels are Doing Online,” dives deep into recent original campaign ideas developed by hotel brands. This month, we look at how Aloft Hotels creates interactive mobile experiences that appeal to music- and tech-savvy travelers. The Campaign Aloft Hotels, Marriot International’s brand for music lovers and ma...

5 Tips to Maximize Your Hotel Metasearch Advertising Revenue

Patrick Landman | September 9, 2019

By Patrick Landman Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries such as "Hotels in Amsterdam" to have skyrocketed over the years, wouldn't you? Well, get ready to be disappointed. What if I told you that traffic for such query has, instead, been plummeting, and its volume is now half of what it used to be back in 2014? So how do you adjust you hotel marketing strategy? You can see by yourself, by looking at the GoogleTrends graph below. This (seeming) paradox can be explained by a quite recent shift in travelers'...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition

NextGuest Digital | August 28, 2019

By Margaret Mastrogiacomo, EVP Strategy The world of hospitality digital marketing is always changing, and the only way to win is by staying ahead of the pack. This month, the latest digital innovations include updates to Google My Business hotel listings, new upgrades to Instagram story formats, and textured design. From SEO to design, find out the top five things you need to know now in hotel digital marketing, and make sure your hotel is ready to reach tomorrow’s customers. 1. SEO: Hoteliers can now customize services and amenities in Google My Business listings. Hoteliers now have the ability to customize the services and amenitie...

2020 Organic Social Media Recommendations for Hotels

GCommerce | August 27, 2019

Erin Jelmini | GCommerce Solutions | Senior Marketing Strategist The current hotel digital advertising climate is “pay to play,” meaning that major platforms now prioritize paid advertising over organic posts, making it extremely hard for your hotel’s organic posts to gain any traction in the online marketplace. This being said, an organic social presence is still very important in the hotel space. When consumers are researching hotels they often turn to social media to help make their decision, and not having a social presence could come as a red flag. Six reasons why organic social media content is still important in the hospita...

Softscribe Inc. Lists Top Trends From Industry Leaders at Hotel Data Conference 2019

Softscribe Inc. | August 27, 2019

Frictionless Mobile Experience, Instagrammable Moments, Personalized Experience Top of Mind. BENTONVILLE, AR – August 27, 2019 – Softscribe Inc., an award winning hotel tech PR firm, attended the 11th annual Hotel Data Conference (HDC) this month in Nashville, TN with industry leaders and technology providers. STR hosted 734 attendees, with 91 on the waitlist, at the new JW Marriott® Nashville for a 3-day deep dive into data, industry & property performance, and trends for the global hospitality industry. Softscribe Inc. CEO Julie Keyser Squires attended on behalf of the company’s PR clients. Top Ideas and Quotes from Hote...

This Week’s Latest Social Media News and What It Means for Hotels

Lodging Interactive | August 23, 2019

The end of August is fast approaching, and new social media changes are coming alongside the rapidly-ending summer season! Let’s take a look at all the updates that have happened within the past two weeks that will impact hospitality businesses everywhere. Instagram and WhatsApp Are Getting a Rebrand Facebook is making its ownership of Instagram and WhatsApp more visible, “rebranding” the apps as “Instagram from Facebook” and “WhatsApp from Facebook.” The “From Facebook” part is already showing up on Instagram, but it reads a little like fine print on the login page. There aren’t any other structural changes aside from t...

Now Available: The Q3 Hotel Digital Marketing White Paper

NextGuest Digital | August 22, 2019

Now available for viewing and download, the NextGuest Digital Q3 2019 Edition: Hotel Digital Marketer’s White Paper. The white paper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The white paper also takes a deep dive into strategies that will help to reach different audiences throughout the travel planning journey. Read the NextGuest Digital Q3 2019 white paper to learn about: What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at alternatives to standard loyalty...

U.S. Travel Honors Destination Marketers, Tourism Leaders at ESTO

the U.S. Travel Association | August 22, 2019

AUSTIN, TX (August 22, 2019) - The U.S. Travel Association announced the recipients of the 2019 Destiny and Mercury Awards and the State Tourism Director of the Year at its 36th annual ESTO conference (the Educational Seminar for Tourism Organizations), held August 17-20 in Austin, TX. Twenty-three U.S. Travel member organizations were honored for excellence and creative achievements in destination marketing and inspiring the continued development of imaginative promotional programs. Destiny and Mercury Awards The Destiny Awards recognize excellence in destination marketing on the local and regional level, while the Mercury...

The Five Best Mediums for Telling Your Brand Story

Melissa DiGianfilippo | August 14, 2019

By Melissa DiGianfilippo Recently, I shared insights into how you can engage the media and get your hotel, motel, B&B, or resort into the press regularly. Now, I want to shift perspective and discuss what makes a good story, and then share the five best mediums you should use to tell and enhance your brand story. First, what is a good story? Paraphrasing the American Press Institute – a good story is about something the audience decides is interesting or important. A GREAT story makes important news interesting and relevant to the audience that's seeing, hearing or reading the story. It's HOW you tell your brand story that makes t...

5 Things to Do After Publishing to Social Media

Pipeline Social Media | August 12, 2019

By Maiya Wall / Pipeline Social Media After publishing to your hotel’s social channels, what do you do? Do you release your content out into the world never to return to it again? If your answer is yes, you are missing out on key insights and engagement opportunities. In this article, we list 5 things you should do after each and every posting to ensure you are engaging your fans, refining your social media strategy, and ultimately turning online interactions into more bookings. The conversation between your hotel and guests begins before they arrive! Implement these 5 steps to make sure you are starting that conversation well. 5 T...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing

NEXTGUEST DIGITAL | August 1, 2019

This month, the latest digital innovations include a new “Swipe to Visit” feature in Google image results, A/B testing tools in Microsoft Ads, and the roll-out of advertisements in Instagram’s “Explore” tab. From SEO to design, find out the top five things you need to know now in hotel digital marketing. SEO: AMP-enabled websites will display as previews in Google Image search results. Google has launched a new “Swipe to Visit” feature in Google image results that will drive traffic to AMP-enabled websites. The feature displays a preview of an AMP-enabled website’s header after a user selects an image result. The user...

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