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Sales & Marketing

The Five Best Mediums for Telling Your Brand Story

Melissa DiGianfilippo | August 14, 2019

By Melissa DiGianfilippo Recently, I shared insights into how you can engage the media and get your hotel, motel, B&B, or resort into the press regularly. Now, I want to shift perspective and discuss what makes a good story, and then share the five best mediums you should use to tell and enhance your brand story. First, what is a good story? Paraphrasing the American Press Institute – a good story is about something the audience decides is interesting or important. A GREAT story makes important news interesting and relevant to the audience that's seeing, hearing or reading the story. It's HOW you tell your brand story that makes t...

5 Things to Do After Publishing to Social Media

Pipeline Social Media | August 12, 2019

By Maiya Wall / Pipeline Social Media After publishing to your hotel’s social channels, what do you do? Do you release your content out into the world never to return to it again? If your answer is yes, you are missing out on key insights and engagement opportunities. In this article, we list 5 things you should do after each and every posting to ensure you are engaging your fans, refining your social media strategy, and ultimately turning online interactions into more bookings. The conversation between your hotel and guests begins before they arrive! Implement these 5 steps to make sure you are starting that conversation well. 5 T...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing

NEXTGUEST DIGITAL | August 1, 2019

This month, the latest digital innovations include a new “Swipe to Visit” feature in Google image results, A/B testing tools in Microsoft Ads, and the roll-out of advertisements in Instagram’s “Explore” tab. From SEO to design, find out the top five things you need to know now in hotel digital marketing. SEO: AMP-enabled websites will display as previews in Google Image search results. Google has launched a new “Swipe to Visit” feature in Google image results that will drive traffic to AMP-enabled websites. The feature displays a preview of an AMP-enabled website’s header after a user selects an image result. The user...

Storytelling in 2019: The Power of Content Marketing

Hospitality Upgrade | July 31, 2019

Content distribution aims to build relationships and increase loyalty By Fran Worrall, Hospitality Upgrade Editor Building a unique identity is no easy task In today’s highly competitive market. In fact, effective differentiation is one of the main challenges facing hospitality providers — hotels and vendors alike. “It’s hard to stand out from the crowd in a fast-paced and constantly changing landscape,” says Lyn Graft, founder of Storytelling for Entrepreneurs in Austin, Texas, and author of the bestselling book Start with Story. “Consumers are inundated with so much information that they actively seek to ignore marketin...

Millennial Marketing Woes: SOLVED

Vertical Booking USA | July 23, 2019

By Mark Lewis-Brown, CEO & President at Vertical Booking USA As we all now know, the Millennials are the largest generation in history (92 million potential guests!) AND have an overwhelming desire to travel so they are a (potentially) hugely profitable demographic for all hotels – if they can get their bookings. As you also know (and probably struggle with on a daily basis) Millennials + the Internet has changed the travel industry significantly (especially when it comes to booking), leaving many hoteliers – especially those who haven’t jumped onboard the operational technology bandwagon - wondering: “How can I increase ...

Hospitality Social Media Marketing News

Lodging Interactive | July 16, 2019

In two short weeks, Facebook, Instagram, and Twitter have all either announced updates or made updates to their platforms that will impact social media accounts for businesses in the hospitality industry. Keep reading to see all the changes and what they mean for hotels and resorts. Facebook Ads Organic “Top Fans” Targeting Option  According to Social Media Today, Facebook is rolling out a new feature that allows Pages to target their “top fans” with organic posts, showing the content only to them. This could be used to thank them, share exclusive content, or even try to increase the likelihood that big Page supporters see spec...

GCommerce Announces Lindley Cotton as President

GCommerce | July 15, 2019

PARK CITY, Utah (July 15, 2019) - GCommerce has announced the ascension of Lindley Cotton to President of the organization.  Over her storied career at GCommerce, Mrs. Cotton has been a powerful and insightful voice in hospitality digital marketing.  She has crafted award winning campaigns and helped GCommerce clients achieve premium results.  Mrs. Cotton started at GCommerce in the Search Engine Marketing department before moving into the Strategic Marketing department followed by the Account Services Department.  She quickly rose to become the Director of Account Services.  Due to her natural leadership ability and vision, she was prom...

Are Social Influencers A Hotel Marketing Sham?

Larry Mogelonsky | July 10, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Miss Jane Doe has a hundred thousand followers on Instagram. She approaches your public relations or marketing manager looking for a full comp – a suite for three nights with her hubby/photographer in addition to all meals, some serious spa vouchers and transportation from the nearest airport. Boasting about her following, do you acquiesce and authorize this straightforward yet expensive, request? Sure, someone may argue that the room caused no displacement because it may have been midweek while the meal was merely food cost and so on. But there is a lot of staff time involved ...

Lodging Interactive Launches CoMMingeDIRECT – 24/7 Social Media Reputation & Crisis Management for Hotels

Lodging Interactive | July 10, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its CoMMingleDIRECT service. CoMMingleDIRECT provides 24/7 social media reputation and crisis management for hotels and resorts covering Facebook, Instagram, and Twitter. “Reputation protection on social media is critical for hotels and CoMMingleDIRECT provides hoteliers with peace of mind knowing their social media accounts are being monitored 24/7,” stated DJ Vallauri, Lodging Interactive’s Founder and CEO. “Research continues to support that consumers expect timely...

GCommerce Announces Lisa McGivney as Director of Marketing

GCommerce | July 8, 2019

PARK CITY, Utah (July 8, 2019) - GCommerce has announced Lisa McGivney, a rising industry voice in search and digital marketing, has agreed to become the company’s Director of Marketing. Lisa joined GCommerce 12 years ago, first serving in the marketing department before taking on roles in Account Services and Search. Most recently, Lisa served as the Director of Search Engine Marketing for GCommerce. Historically, GCommerce has had two primary marketing-based departments: the Search Marketing team and the Strategic Marketing team. By taking this new role, Lisa McGivney will be responsible for better aligning paid search, optimization, s...

The Impact of Technology on Hotel Sales and Marketing

Court Williams | July 8, 2019

By Court Williams and Rachel H. Levitt Gone are the days when travelers sought accommodations using the local newspaper or telephone directory, picked up the phone and called to make a reservation. Hospitality sales and marketing in the 21st century is a much more vibrant, complex activity, populated by multifaceted stakeholders at every level of the industry. This is complemented by a proliferation of new brands, ever-increasing rivalry, and a race to introduce new tools before competitors do. The Simplicity of the Past Achieving proper exposure was fairly simple in the past, although at the time it was considered as much of a sc...

10 American Brands That Get Patriotic Marketing

Michael Del Gigante | July 3, 2019

As Americans prepare for the July 4th celebrations this year, patriotism is on the rise. That’s not conjecture, but fact: According to a recently released survey of 5,862 US consumers conducted by Brand Keys, the share of people who consider themselves extremely or very patriotic increased across all age groups between 2018 and 2019. For marketers, this rising tide of patriotism presents powerful opportunities to connect with consumers. However, it also presents difficulties. As the researchers note in their report: “We live in an era of political polarization, consumer tribalism, and increasingly fervent social movements…Not onl...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing

NextGuest Digital | July 1, 2019

By Margaret Mastrogiacomo, EVP Strategy This month, the latest digital innovations include new voice search and SEM studies presented at SMX Advanced, the rollout of Instagram branded content ads, and native advertising becoming a more impactful display format as it gains more traction. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: According to a study revealed at SMX Advanced, voice search optimization is tied to high SERP placement, site speed, and content readability. In an SMX Advanced speaker session by SEMrush titled “Optimizing for Voice Search and Virtual Assistants,...

Lodging Interactive Announces Website and Social Media Marketing Promotion

Lodging Interactive | July 1, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its summer 2019 website and social media marketing promotion. For a limited time through August 31st, hotels entering into a new website design and digital strategy agreement will also receive comprehensive social media marketing and engagement services at no charge for one year. "Most properties and management companies have started to plan for their 2020 budgets. Our website and social media marketing promotion offers tremendous value for those properties looking to upgrade their website...

TravelNet Solutions Celebrates 20th Anniversary by Releasing Its First Commercial “Transformation”

TravelNet Solutions | June 27, 2019

(Minneapolis, Minn.) June 27, 2019 -- TRAVELNET SOLUTIONS (TNS), a leading hospitality industry provider of integrated Hospitality CRM, Vacation Rental PMS Software and Digital Marketing Solutions is celebrating the 20th Anniversary of the Company’s founding and announces the release of their first commercial “Transformation” Following the successful rebrand to TravelNet Solutions at the beginning of 2019, TravelNet further clarifies its mission of Transforming How Hospitality Works with a commercial that positions the 20 year old technology Company as a guide for those seeking growth and transformation in an ever changing, hyper com...

Pebblebrook Hotel Trust Executes Contract to Sell D.C.’s Rouge Hotel for $42 Million

Pebblebrook Hotel Trust | June 24, 2019

BETHESDA, Md. -- Pebblebrook Hotel Trust (NYSE: PEB) (the “Company”) today announced that it executed a contract to sell the 137-room Rouge Hotel in Washington, D.C. for $42.0 million to a third party. The contracted sale price reflects a 17.4x EBITDA multiple and a 5.0% net operating income capitalization rate based on the hotel’s operating performance for 2018. Based on the trailing 12-month period ended March 2019, the contracted sales price reflects a 17.7x EBITDA multiple and a 4.9% net operating income capitalization rate. The net operating income capitalization rates are after an assumed annual capital reserve of 4.0% of total...

Hotel Sales Negotiating Training, Circa 2020

Doug Kennedy | June 24, 2019

By Doug Kennedy As a conference speaker and trainer, I am finding that one of my most requested topics lately is hotel sales negotiating techniques. Based on the initial inquiries received, I get the impression that many hotel leaders still view negotiating as being a separate part of the selling process such as it was originally taught in 1990’s era training. These days, successful negotiating starts from how one handles leads at their “intake point,” which is important in order to maximize effectiveness further along in the sales engagement. First, let’s look at where in the sales process negotiating is taking place in the era...

Airbnb, Expedia, Google: 4 Lessons the Hotel Industry Can Learn From The Digital Giants

Meng-Mei Maggie Chen | June 24, 2019

By Meng-Mei Maggie Chen 2017 marked the 10th anniversary of Airbnb's creation and the digital giant celebrated its rapid expansion by releasing its strategy roadmap aptly dubbed "Airbnb For Everyone" with a slew of new types of accommodation topping their original offer. Among the new products unveiled were: New property types – Vacation Home, Unique, B&B, and Boutiques: these come in addition to the existing Entire Home, Private Room, and Shared Space filter options. New property tiers – Airbnb Plus and Beyond by Airbnb: the Airbnb Plus badge showcasing houses with more than 100 reviews and at least a 4.8 points r...

Tambourine Shares Why Travel Intent Products Are Baffling Hoteliers

Tambourine | June 21, 2019

A helpful guide to the travel intent products hoteliers should care about. In the war to shift share away from the OTAs and maximize direct bookings, hotel marketers have become tactical experts with their media dollars. When they invest a dollar into a media channel, they expect to see a return. As more and more hoteliers adopted the “SHIFT SHARE” mentality, Google Branded Search campaigns became the go-to marketing solution for hoteliers looking to stay high on search results and battle the OTAs (who are aggressively bidding on your hotel’s brand keywords) for direct bookings. Essentially, it’s cheaper to run ads to capture the boo...

Beach Retreat & Lodge at Tahoe Installs STS Cloud to Manage Groups and Events at Full-Service Destination Resort

SalesAndCatering.com, LLC | June 19, 2019

System Provider SalesAndCatering.com Delivers Affordable Full-Service Cloud System Functionality to Help Lake Tahoe Team Close More Business   MOUNT PLEASANT, SC, June 19, 2019 – Beach Retreat & Lodge at Tahoe launches STS Cloud Hotel Sales and Catering software by SalesAndCatering.com to sell and manage events at the resort destination. STS Cloud is a full-function, cost-effective hotel sales and catering software system used by hundreds of properties and multi-property hotel groups. Beach Retreat & Lodge at Tahoe is a year-round full-service resort on the shore of Lake Tahoe. Click here for information on SalesAndCatering.com....

Lodging Interactive Launches All-Inclusive Website, Social Media and Reputation Management Packages

Lodging Interactive | June 18, 2019

Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive full-service digital marketing packages. For one monthly price properties can now choose from a variety of digital marketing packages. Digital marketing packages include website design and digital marketing, social media marketing and engagement, and guest review responses services. "For nearly twenty years we have continued to develop hospitality focused digital marketing products and services to ensure our clients maximize their online visibility and reven...

Fuel to Release Exclusive Early Edition of Leisure Travel Study Results at HITEC 2019

Fuel | June 13, 2019

Leading provider of hotel software and digital marketing solutions to provide sneak peek at critical industry data to attendees of world’s largest hotel technology show Myrtle Beach, SC and Minneapolis - HITEC Booth #2920 - June 13, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, is providing access to an early edition of its much anticipated annual Leisure Travel Study at HITEC 2019 in Minneapolis. HITEC attendees will have access to the study at Booth #2920 on the HITEC trade show floor. The Leisure Travel Study is a comprehensive analysis of the ever-changing...

Softscribe Inc. Names 5 Steps on Instagram to Pack Your Sales Funnel for HITEC 2019

Softscribe Inc. | June 11, 2019

Choose Quality Posts Over Quantity. See B2B Instagram Examples at @softscribeinc BENTONVILLE, AR – June 11, 2019 – Softscribe Inc., the leading hotel tech PR agency for the hospitality industry, outlined 5 ways technology vendors can use Instagram to drive qualified leads at #HITEC2019. HITEC, the world’s largest hotel tech conference, is in Minneapolis, MN, June 17 to 20, 2019. Softscribe Inc. provides B2B PR for the hotel tech market and related industries. It creates public relations content, search and social media to help technology companies achieve their business goals and increase sales.  “Experts suggest two future ...

Fuel to Power Live Video Interviews With HITEC 2019 Exhibitors and Attendees

Fuel | June 11, 2019

Producer of Leading "Fuel Hotel Marketing Podcast" and "This Week In Hospitality Digital Marketing" combine forces to bring exclusive video interviews, live from the show floor in Minneapolis Myrtle Beach, SC and Minneapolis - HITEC Booth #2920 - June 11, 2019 – Fuel, a leading provider of hotel software and digital marketing solutions for the global hospitality industry, is joining its “Fuel Hotel Marketing Podcast” with another podcast, “This Week In Hospitality Digital Marketing,” to provide exclusive live interviews from the show floor at HITEC 2019 in Minneapolis. As part of the event, Stuart Butler, COO of Fuel, and Lore...

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