London, United Kingdom, 24 September 2019 – Adjara Group has signed a deal with Cendyn to power CRM across all their hotels located in Georgia. As a leading Georgian company in hospitality, lifestyle development and agropreneurship, Adjara Group has gained worldwide recognition for trend-setting establishments and entrepreneurial projects through developing and managing lifestyle brands.

With Cendyn’s CRM Suite of products, the company’s hotels will benefit from a guest intelligence solution that utilizes data collected from multiple sources, to provide an accurate, single source of truth for each guest. This enhanced visibility of every guest will enable each hotel within the Group to learn more about their guests using enhanced guest profiles, automation, segmentation, and in-depth reporting dashboards.

“We are delighted to be partnering with such a visionary group of hotels in Georgia. With one of their hotels named one of The Best New Hotels in the World, 2019 by Condé Nast Traveler, it’s clear their vision to provide the best experiences for their guests is top of their agenda,” said Tim Sullivan, President at Cendyn. “By embracing our CRM technology, they are putting their guests first in all that they do and will be able to see quick returns from the scalability of personalization, automation and succinct reporting across their business.”

“We believe that our cooperation with a high-performance based software such as Cendyn will advance the Group’s outreach capabilities and enhance the guest experience,” said Levan Berulava, Managing Director of Adjara Group.

Founded by visionary Temur Ugulava, Adjara Group converted an abandoned Soviet-era sanatorium in the mountainous region of Kazbegi into the first Georgian lifestyle brand of Rooms Hotels. It has since gained global recognition and praise for its unparalleled location, architecture and design across all its hotels. Since then, the company has created and manages 6 hotels and is leading a large-scale agricultural development project in Eastern Georgia. The company is also working on new initiatives on the Black Sea coast.

Cendyn’s eInsight CRM provides marketing automation and guest intelligence and can easily handle complex interfaces, drive loyalty and leverage real-time data to provide personalized one-to-one communications for every guest. Combined with eInsight CRM, eNgage sits on top of a hotel’s property management system or call center application, intelligently guiding staff to create authentic, meaningful encounters and upsell offerings based on guest history, preferences and loyalty status.