Smart Strategies

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Women in C-Suite: Navigating Invisible Obstacles

Juliette Boone | December 5, 2019

By: Juliette Boone, Boulder “Rather than a glass ceiling, many female executives are forced to navigate an invisible obstacle course of workplace and professional barriers to advance in the industry.” In 2013, some colleagues and I published a research study in the Cornell Hospitality Quarterly concerning the lack of advancement of women into the C-Suite in the hospitality industry. Our work was borne out of a curiosity about the reported career obstacles that modern female executives faced. In the present era of “Me Too,” it seems appropriate to revisit that research to shine a light again upon the issues that might hold women ...

Tourism Tidbits: “Tidbits” for December – The Gift of Travel

Dr. Peter Tarlow | December 4, 2019

By Dr. Peter Tarlow December is a month for the giving of gifts.   It is also a time to motivate employees during a season not only of joy but also for many a time of great frustrations.  For those employed in the tourism industry December often means large crowds and challenging weather situations.  It is a time when those who work in the travel industry not only suffer from personal exhaustion but also from a low level of ésprit de corps.  December’s difficulties are a perpetual challenge for any tourism administrator.  When we add to this situation the fact that the long cold and often dark winter months add to ...

What Ever Happened to Real Hotel Marketing?

Larry Mogelonsky | December 4, 2019

By Larry Mogelonsky, MBA, P. Eng. ( Marketing for hotels used to be a far simpler art. Define a budget, review media pricing then assign monthly figures to each chosen publication and design your ads. Nowadays, in the era of revenue managers, the director of marketing position is often not necessarily as important the aforementioned master of yield-managing inventory. Indeed, the executive housekeeper may be considered more important because if the guestrooms aren’t cleaned properly then your all-too-critical TripAdvisor scores may suffer. Nowadays, marketing has been basically limited to: Keeping the website f...

Industry Experts at Preferred Hotels & Resorts Reveal Top Travel Trends and Hot Destinations for 2020

Preferred Hotels & Resorts | December 4, 2019

NEWPORT BEACH, CALIFORNIA – December 4, 2019: Travel and hospitality professionals across the globe are preparing to usher in a new decade of travel, focusing on up-and-coming destinations, increasingly popular lodging trends, and fresh ways to experience travel in a meaningful way that impacts the way people view the world. With more than 50 years of industry experience, the experts at Preferred Hotels & Resorts – the world’s largest independent hotel brand with more than 750 properties in 85 countries – are sharing their insights and tips for the year ahead. ·         CONSCIOUS TRAVEL – According to the Sustainab...

The Importance of Attracting and Managing Hotel and Hospitality Customer Reviews

Jessica Kaiser | November 21, 2019

By Jessica Kaiser Good, bad, and unusual, managing your online reviews can seem daunting, but with the right knowledge of what customers and critics online respond to, it doesn’t have to be. Getting reviews by encouraging customers to share their experiences has some clear-cut benefits. If someone had a positive experience and shares it online, your brand gets a public-facing declaration of a content customer. There are also some other benefits that may even seem like a negative at first glance, such as your hotel receiving a bad online review (more on this below!). From Facebook to TripAdvisor –anywhere your organization can receive r...

Don’t Skip Out on Skip-Gen Travel

Alan Young | November 14, 2019

By Alan E. Young There’s a popular saying that reads, “Identity influences behavior.” This proves to be an especially important understanding of hospitality. As industry leaders work to identify (and cater to) the entirety of the guest journey, from pre-stay to post-stay, we are constantly faced with the question like: What do guests want most, and why? What is their motivation for traveling? What makes an exceptional trip? Modern guest loyalty, after all, is earned, not given. Across each generational group and travel segment, hoteliers are implored to get closer with each guest to gain a deeper understanding of who they are, what t...

Hotel Branding: How to Take Your Hotel Brand to the Next Level

Jennifer Luo | November 13, 2019

By Jennifer Luo Seldom businesses can thrive nowadays without carefully-planned marketing strategies: not to say in the hospitality industry where there is at least one new property opening somewhere in the world almost every week. Moreover, the ubiquity of technology and the replicability of products means that branding has become one crucial differentiator for hospitality businesses. A hotel may be a superior service provider with its renowned facilities, but the customers need to seek a way to know about the hotel and its service quality out of all its competitors. As the market is saturated with countless hotels, brands and offerings...

Taking a Closer Look at a Panic Button Installation

Larry Mogelonsky | November 13, 2019

By Larry Mogelonsky, MBA, P. Eng. ( Behind every new technology are a host of potential setup problems that can take hours or days to solve. For that matter, ESDs (emergency safety devices) are no different, for which I’ve had the pleasure of recently having to oversee a property installation and am now reporting on some of the specifics that you must also consider. As background on how these panic button solutions work, we’ve had RFID (radio frequency identification) for many decades and relatively affordable forms of WiFi or GPS for nearly 20 years, but these technologies could never really give us the response ...

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