Smart Strategies

/Smart Strategies

Increase Your Profitability by Shifting to a Proactive Group Sales Strategy

Knowland | October 15, 2019

By Lisa Bonanno ARLINGTON, Va., Oct. 15, 2019 -- Knowland, a hospitality industry leader in meetings market data and analytics for hotels, convention and visitor bureaus (CVBs), convention centers and other meeting venues, encourages property management companies to change their group source of business to proactive and to budget for that change in 2020. With the looming uncertainty of the economy, many property management companies are not confident their properties’ “inbound RFP strategy” will work going forward. As they sit down to develop their 2020 budgets, they must consider many things including their cost of acquisition fo...

To Buy or Not to Buy… That Is the Question

JLNPR Inc. | October 10, 2019

2 Tips to Boost Your Company’s Brand Awareness & Close More Sales By Jennifer Nagy Small businesses, especially those in the startup phase, spend a lot of time focusing on how to increase sales. (I mean, rightfully so; after sinking thousands of dollars into developing a brand-spanking new technology solution, who wouldn’t want to start making some of that cash back ASAP?!) Because of that mindset, most entrepreneurs launch their business with a complete sales strategy established, a team hired to do the legwork and incentive structures established to incentivize their sales staff – which is great; however, in many cases, h...

Hospitality Meetings and Events Professional Predicts 2020 Meeting Trends

Stefanie Rowe | October 9, 2019

As the current Director of Sales and Marketing at Hotel EMC2, which opened in 2017, I have seen it all when it comes to hotel meeting and events. Throughout my current role, I have learned how important it is to incorporate the property’s identity to provide a unique atmosphere. As an art and science inspired hotel, we have many of one-of-a-kind features including our on-site library of 12,000 books and robot concierges, which I make sure to highlight when meeting potential clients. From small corporate meetings to elaborate receptions, I have been a part of the planning process from beginning to end for a diverse array of events. Throughou...

New Research Shows Fraudulent, Misleading Hotel Bookings Rob Consumers of $5.7 Billion Annually

AHLA | October 7, 2019

WASHINGTON (October 7, 2019) – The American Hotel & Lodging Association (AHLA) released new research that reveals online booking scams and dishonest marketing practices by fraudulent and misleading travel websites continue to deceive and confuse consumers. In fact, 23 percent of consumers report being misled by third-party traveler resellers on the phone or online, which amounted to $5.7 billion in fraudulent and misleading hotel booking transactions in 2018 alone. “The numbers we saw in this research are completely unacceptable. Consumers are being robbed of billions of dollars every year by bad actors,” said Chip Rogers,...

9 Travel Trends and Habits of Baby Boomers

Alan Young | October 3, 2019

By Alan E. Young Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group. With that said, however, millennials only account for those born between 1980 and 1999. Although influential, they do not comprise t...

Putting the Bathroom on the Budget

Larry Mogelonsky | October 2, 2019

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) As we enter the traditional budgetary planning period for 2020, it’s all too easy to just go through the motions and tweak what was done last year. However, if there’s one area of guestroom operations where you can make major gains next year, it would be the bathroom. As it’s a highly personal space and thus a very sensitive one, any faults or perceived flaws therein will be emotionally charged and more likely to draw chagrin in online reviews. And if your TripAdvisor game isn’t perfect nowadays then you will have a hard time growing RevPAR over the long-term. While every...

5 Reasons Why Agoda’s Mix and Save Feature Could Be Disastrous for Hotel Operations

HotStats | October 2, 2019

By Laura Resco Online travel agencies are digging their fingers further into the hotel industry. One of the latest disrupting features comes from Booking Holdings-owned Agoda and its Mix and Save option, which it hails as a win for budget-conscious travelers. It could also be a loss for hotel operators. The premise is simple: Customers can split their reservation into multiple bookings, across multiple room types, in order to secure the best overall deal. In other words, a guest can book, for instance, a weeklong stay at a hotel, but move their room once, twice or more to optimize the best rate available. It’s a novel idea to be sure ...

HSMAI & ZS Release Incentive Plan Research Report

HSMAI | October 1, 2019

(McLean, VA, October 1, 2019) Take a deep dive into the state of hospitality incentives in a new Hotel Management Company Incentive Plan Research Report released by HSMAI and ZS  to discover key findings in incentive compensation structure, metrics, revenue, goal attainment, and more. The report is designed to help hospitality leaders make informed decisions to maximize the design and success of incentive plans. The latest research first outlines the framework for sales incentive plan design. The report finds that at its core, a good incentive plan is strategic, motivational, fair, simple, and fiscally responsible. Additionally, incentiv...

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