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ORLANDO, FL – MAY 29, 2014 – The Shores Resort & Spa has turned 23% of their guests into brand advocates since going live with Flip.to in March. Along with an immediate surge in website traffic, the hotel earned a new booking on the very first day attributed to Flip.to.

David Rijos, General Manager for The Shores, offered this about Flip.to, “As an independent boutique resort, I can’t think of a better brand ambassador than our guests. And, as an operator, I can’t think of a more effective channel to tap the power of social media than Flip.to. It is innovative and engaging and has clearly moved the needle for this property in both new bookings and prospective bookings though sign-ups and social connections.”

The Shores was looking for a way to capture the guest experience at the resort in a way that could then be marketed to potential future guests. Flip.to allows hotels to easily curate short, positive quotes from guests for seamless integration on their homepage. The excitement in a real quote from a recent guest, who might have left just a few days prior, helps create a strong, trusted, personal brand connection with visitors to The Shores website. Flip.to then helps convert that connection into engagement and ultimately, an anonymous website visitor into a new guest.

“The Shores has seen strong numbers on multiple metrics with Flip.to. To start, 23% of their guests are spreading the word about their upcoming stay immediately at the time of booking. These advocates are a huge extension of their marketing force both pre-arrival and post-stay,” said Debi Moses, Senior Director of Sales for Flip.to. “And the conversion rate for anonymous website visitors interacting with the Flip.to homepage integration is well over 7%. Basically, The Shores is using the positive experience of past guests to convert future guests in a measurable way.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Debi Moses at dmoses@flip.to or visit www.flip.to.

About Flip.to

Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way and have a significant, measurable impact on a hotel's bottom line. Find out more at www.flip.to.

Contact: Debi Moses

dmoses@flip.to / 321-279-7353

About The Shores Resort & Spa

Ideally located on a quiet stretch of world famous Florida shoreline, the AAA Four Diamond Shores Resort & Spa gracefully blends luxury, comfort, service and style into an extraordinary beachfront retreat. From private balconies or terraces, the resort’s 212 guest rooms and suites offer captivating views of the blue-green Atlantic or Florida’s Intracoastal Waterway.  The Shores offers a long list of luxurious guest services and amenities, including private poolside cabanas, Oceanside fire pits with complimentary signature s’mores, exceptional dining, and an intimate spa. For more information or to make reservations, call (866) 934-Shores or visit www.shoresresort.com.

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