CoMMingle360 enables hotels to be everywhere their prospects are and to engage and sell to them through an omnichannel approach.
Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced today the next phase of its CoMMingle360 omnichannel marketing service for the hospitality industry. Commingle360 enables hotels to generate group event revenue opportunities and direct bookings through their social media channels 24/7.
“CoMMingle360 enables hotels to be everywhere their prospects are and to engage with them through an omnichannel approach, which can include Social Media platforms, Direct Messaging, Texting, and eMail,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “CoMMingle360 allows potential guests to access information about group events anytime and simultaneously gathers essential data for the hotel’s sales team to follow up effectively and close the business.”
Here is how it works with Instagram:
• A potential guest sees a hotel’s Instagram post about obtaining a free wedding guide.
• They are encouraged to message the word “Wedding” directly to the hotel on Instagram. Doing so automatically adds them to CoMMingle360’s Instagram sales process, where important event planning details are collected.
• CoMMingle360 then sends a text message to the potential client, confirming the wedding guide has been emailed to them.
• The hotel’s sales team immediately receives an email with the client’s contact details and their wedding event information, allowing for quick follow-up and the arrangement of a site visit.
CoMMingle360 efficiently stores all client information, ensuring the hotel can easily access it when needed.
“CoMMingle360 works for any type of property, whether branded or independent. As an example of our success, a branded property generated a remarkable 322 wedding sales leads, representing 1,294 room nights, and captured 199 catering-only leads,” added Vallauri. “Also, an independent hotel generated a remarkable 746 wedding sales leads, corresponding to a significant 5,108 room nights, and captured 650 catering-only leads.”
• Offers immediate 24/7 service to potential customers.
• Reduces wait time for prospects, delivering hotel event sales collateral immediately.
• The hotel’s sales team can promptly identify and follow up with individuals who have received their event sales PDF, a significant improvement over the traditional industry practice where tracking who downloaded a PDF remains uncertain.
• Provides a frictionless, self-service experience for prospects, leading to increased sales leads, site visits, and booked revenue.
Visit our website to learn more about CoMMingle360 and to schedule a demonstration.