Calistoga Spa Hot Springs Uses Flip.to to Help with Rebranding Efforts
September 12, 2013 9:37pm
Engages 30% of Guests in First Month with Flip.to
Orlando, FL — September 13, 2013 — Flip.to is the brand advocate platform that helps hotels boost brand awareness and earn new guests with the help of their most trusted, untapped marketing source- their guests. Since going live with Flip.to in August, the Calistoga Spa has reached over 9,000 social connections.
The property turned to Flip.to to help them market to a new demographic of customers after their recent renovation. They felt that Flip.to would help attract that demographic in a way they couldn't naturally do on their own.
“As part of our repositioning, we expanded who our target guest is. We needed a way to market to this new demographic” said Michael Lennon, General Manager for Calistoga Spa Hot Springs. “Flip.to provided us an opportunity to market into the social networks of our first time guests and our repeat guests . As a result, we were able to reach new people that we wouldn’t be able to through traditional marketing.”
Kristi White, VP of Global Sales Strategy for Flip.to, commented “The Calistoga Spa recognized that the social networks of their existing guests were the perfect place to attract like minded individuals to their property. They are using Flip.to to turn existing guests into social advocates to help drive the friends and families of their guests back to the hotels’ website. Additionally, through a small incentive they are able to collect the email address of those visitors for future marketing.
In just over a month, Calistoga Spa has converted 30% of their guests into advocates who shared information about the hotel with their social networks, including Facebook, Twitter and LinkedIn. Additionally, they have driven over 400 visitors to their website and added almost 100 new email addresses to their marketing database.
To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at email@example.com or visit www.flip.to.
Tags: social media marketing,
digital hotel marketing,
Contact: Kristi White
Contact: Michael Lennon
New Industry White Paper - "The Business Case for Vanity Websites"
5 Ways AI Is Transforming Hotel Marketing
[Infographic] Classic Resorts Nets a New Channel of Travelers by Launching Advocacy with Flip.to
Local Measure Partners With Two of the World's Premier Luxury Hotel Brands, Expands Into More Than 600 Cities Worldwide
Social Media Marketing in the Hotel Industry: Trends and Opportunities in 2017
Hotel Marketing Isn’t Just About Planning & Booking
How to Use Social Influencers Successfully to Market Your Hotel
StayNTouch, Fuel & Flip.to Reveal How to Win Guests at Every Step of the Traveler Journey in Upcoming Webinar
Fuel and Flip.to Reveal Key Components of an Effective Website in New Leisure Travel Behavior Study
The Crane Resort Taps Into the Power of Guest Storytelling to Boost Their Bottom Line With Flip.to
Cutting a Bald Man's Hair
Hotel Emperador Sees the Impact of Advocacy as Guests Reach 200K Global Travelers with Flip.to
Flip.to and b4checkin Partner to Help Hotels Convert Personal Introductions into Future Guests
The Pines Resort Hits Major Milestone as Guests Introduce Over 100,000 Travelers to the Hotel with Flip.to
Flip.to Unveils Vision AI, Breaking New Ground for Hotels Reaching Travelers Worldwide Through Advocacy
Flip.to Sparks Huge Reach and Return for SoHo's Hotel Hugo
The Hotelier's Essentials for Big Name Competition
Adrift Hotel and Spa Reaches Over Half a Million Through Captivating Guest Stories Captured with Flip.to
Anaheim Majestic Garden Hotel's Reach Eclipses 100,000 Future Travelers in Just 6 Months with Flip.to
40% of Guests Become Ambassadors for San Francisco's Newly Minted Hotel Zephyr with Flip.to
Please login or register to post a comment.