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Newmarket International Receives 2009 MarketTools CustomerSat
 Achievement in Customer Excellence (ACE) Award


Prestigious Award Recognizes Leaders in Using Enterprise Feedback Management (EFM) to Increase Customer Satisfaction and Improve Business Results

Portsmouth, NH, April 7, 2010 – Newmarket International, the leading provider of sales and catering applications to the hospitality industry, today announced the company has won a 2009 MarketTools CustomerSat Achievement in Customer Excellence (ACE) Award in the areas of customer support and project management. The accolade demonstrates Newmarket International’s long-standing commitment to delivering unmatched customer service and support to its diverse global customer base.

The MarketTools CustomerSat ACE Award certifies, acknowledges, and celebrates outstanding achievement in customer satisfaction. Receiving a MarketTools CustomerSat ACE Award is a distinct honor that demonstrates the recipient’s rigorous application of customer feedback processes and its outstanding performance as measured by those processes. Only a small percentage of MarketTools’ clients, already a select group highly committed to customer satisfaction, qualify for the award.

“We are honored to have been awarded a MarketTools CustomerSat ACE Award.  The MarketTools CustomerSat ACE Award is a testament to our commitment in delivering the best customer experience possible,” said Jeff Hiscox, president and CEO, Newmarket International.

“High customer satisfaction levels are tightly linked to increased revenue and long-term profitability,” said Scott Arnold, president and CEO of MarketTools, Inc. "We are delighted to recognize Newmarket International for its commitment to achieving the highest levels of customer satisfaction, and we are proud that they rely on the MarketTools CustomerSat enterprise feedback management solution as a critical component of their customer satisfaction initiatives.”

About the MarketTools CustomerSat ACE Awards
Established in 2005, the MarketTools CustomerSat ACE Awards program recognizes outstanding achievement in customer satisfaction. To be eligible for a MarketTools CustomerSat ACE Award, clients must complete an application form and have conducted one or more customer satisfaction surveys during the calendar year for which the award is given. Qualifying performance is determined by a combination of customer satisfaction mean scores and top-box rating percentages maintained during at least a 6-month period during the calendar year. The customer feedback on which awards are based must be representative of the entire business, business unit or business segment to which the award applies. MarketTools ensures that the survey processes on which metrics are based are rigorous, defensible and repeatable. Surveys may use either a census of customers or representative sampling with specified minimum confidence levels and maximum margins of error.

About Newmarket International
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 19,000 installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore.

About MarketTools, Inc.
MarketTools is the leading provider of software and services for Enterprise Feedback Management (EFM) and Market Research.  The company is focused on providing leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact.  As the first company to make online surveys widely available on the Web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools' premier portfolio of technology-based insight brands includes CustomerSat™, MarketTools.com™, TrueSample®,  Zoomerang®, ZoomPanel® and ZoomPanel Tech™.

MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: www.markettools.com.

All trademarks are the property of their respective owners.

 
 
Contact:

Contact:
Cassie Heppner
Marketing Manager
Newmarket International, Inc.
cheppner@newmarketinc.com
tel: +1 (603) 427-6499
www.newmarketinc.com

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