to Sales Director EMEA
Hospitality Industry Veteran Brings Years of Experience and
Expertise to Expand Newmarket’s International Reach
|Portsmouth, NH/London, UK, January 16, 2007 — Newmarket
International, Inc., the leader in sales and catering solutions for
the hospitality industry, today announced that it has appointed Patrik
Wennerland to Sales Director EMEA. In this role, Wennerland is responsible
for managing the EMEA sales team to help deliver continued sales growth
and reinforce Newmarket’s leading market position.
Patrik Wennerland brings over 15 years of international experience in global, regional and local sales and marketing in the travel and hospitality sector to the Sales Director role. He comes to Newmarket from myhotels Ltd, a luxury lifestyle boutique group in London, where he was the Managing Director. At myhotels Mr.Wennerland led a successful repositioning of the group in the international marketplace and expanded the company’s overall portfolio by rebuilding and refocusing the sales team.
“Patrik is a key appointment for Newmarket at a period of very high and escalating growth. With an EMEA team able to do business in ten languages, an industry leading product set, and an established base of over 8,000 customer installations, the prospects for Newmarket have never been better,” said Steve Lambert, Managing Director EMEA, Newmarket International, Inc. “Patrik’s extensive industry experience will ensure that we are able to get Newmarket’s proven solutions to the key decision makers.”
In addition to his tenure at myhotels, Mr. Wennerland held other critical leadership positions within the hospitality industry. Previously, he was Vice President of Sales & Marketing at Park Plaza Hotels Europe where he led all corporate sales and marketing efforts. Before that, he held VP roles at Golden Tulip and swissôtel Management Ltd as well as Choice Hotels International.
About Newmarket International
Newmarket is the registered trademarks of Newmarket International, Inc.
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