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Cherokee Casino Resort Selects Newmarket International’s
Sales and Catering Solutions

Benefits of implementation include tremendous time savings and cost savings 
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Portsmouth, NH – January 8, 2009 — Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced that the Cherokee Casino Resort, a premier gaming destination in Oklahoma, implemented several of Newmarket’s sales and catering solutions. In addition to the Cherokee Casino Resort, Cherokee Casino Will Rogers Downs and the Cherokee Casino West Siloam Springs, all properties operated by Cherokee Nation Enterprises, will also soon utilize the software applications. Newmarket’s solutions are expected to improve the properties’ sales and catering processes in order to book more business and provide the best customer service. 

“The decision to go with Newmarket was an easy one,” stated David Stewart, CEO, Cherokee Nation Enterprises. “Several members of our staff were already familiar with Newmarket’s technology and its reputation for great customer support.” 

Cherokee Casino Resort has several of Newmarket’s solutions and will be able to manage the group business cycle from RFP through event execution and analysis. At the core is Delphi, Newmarket’s flagship sales and catering application, augmented with Newmarket® Diagrams, a room diagramming software, eProposal™, a tool for creating dynamic multi-media proposals and MeetingBrokersm, an innovative web-based lead management solution. The other two properties have Delphi and Diagrams. Time savings and cost savings are just two of the benefits Cherokee Casino Resort and its sister properties will realize from implementing Newmarket’s technology. 

“The reporting capabilities are amazing. With Delphi, at just a click of a button, we’re now able to view group pace and productivity, pull catering and event reports, set marketing strategies and analyze our sales efforts,” added Stacy McKee-Redden, Director of Sales for the property. For McKee-Redden and her staff at Cherokee Casino Resort, reporting on sales’ contribution to the property is imperative. With the ability to view historical information, the property will be able to better plan rate strategies to avoid low occupancy. By knowing how to focus its sales efforts the company will benefit greatly. 

Delphi’s integration with Diagrams, MeetingBroker, eProposal and the resort’s Property Management System (PMS) will also bring great time savings. Sales and catering professionals can work from within one application, Delphi, to create events, Banquet Event Orders (BEOs) and room diagrams. The can also manage their leads and quickly respond to inquiries with stunning proposals from the Delphi application. 

“In a down economy, it’s more important than ever to ensure your sales strategies are focused on filling need periods and attracting new business. By giving our customers the tools to report on their business and save enormous amounts of time, we are providing them with the ability to compete and thrive in today’s market,” said Sean O’Neill, Chairman and Chief Executive Officer, Newmarket International, Inc. 

About Cherokee Nation Enterprises
Cherokee Nation Enterprises is the retail, gaming, entertainment, hospitality and cultural tourism entity of the Cherokee Nation. CNE operates casinos in Tulsa, Claremore, Roland, West Siloam Springs, Fort Gibson, Sallisaw and Tahlequah, as well as the Cherokee Travel Plaza, two Cherokee Outpost convenience stores, six retail tobacco shops, four gift shops, two golf courses and three hotels. The company is currently undergoing a $150 million expansion at its flagship resort property in Tulsa which will now be branded as a Hard Rock Hotel & Casino, and a $125 million expansion at Cherokee Casino West Siloam Springs.

For the past two years, CNE has been voted the number one company to work for in Oklahoma by Oklahoma magazine, a statewide publication. The company currently employs more than 3,200 people throughout northeastern Oklahoma and northwestern Arkansas. CNE began operating in 1990 with the opening of the Roland Bingo Hall, later to be expanded into Cherokee Casino Roland. In 2007, CNE's total revenue reached $418.6 million. CNE continues to grow, with 100 percent of the profit benefiting the Cherokee Nation through job creation and funding for vital government services, such as health, education, housing and community services.

About Newmarket International
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world.  Newmarket International has over 80,000 users worldwide, with over 12,000 installations in 110 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with primary international offices in London, Shanghai and Singapore. 

Newmarket, Delphi and Newmarket Diagrams are the registered trademarks of Newmarket International, Inc. MeetingBroker is a service mark of Newmarket International and eProposal is a trademark of Cendyn. 


 
 
Contact:

Elise Ouellette
Marketing Communications Manager
Newmarket International, Inc.
eouellette@newmarketinc.com 
tel: +1 (603) 427-5759
EOuellette@newmarketinc.com
www.newmarketinc.com

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