Hotel Online  Special Report

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Newmarket International and Cvent Partner to Enable Powerful Connection
Between Meeting Planners and Hospitality Venues
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Newmarket’s MeetingBrokerSM and Cvent’s Supplier Network integrate to enable
intelligent and efficient electronic request for proposal (eRFP) process
Portsmouth, NH/McLean, VA – April 2, 2008 — Newmarket International, Inc., the leader in sales and catering software solutions for the hospitality industry, and Cvent Inc., the leading provider of on-demand communication software for event management and web surveys, announced their partnership today. The partnership will enable a seamless and direct connection between meeting buyers, including Fortune 500 corporations, associations and educational organizations and event suppliers. The integration between Cvent’s Supplier Network and Newmarket’s MeetingBrokerSM solution makes sourcing group and meeting business online easy for both meeting planners and suppliers.

MeetingBroker, an innovative web-based lead management solution is now integrated with the Cvent Supplier Network, a revolutionary site selection and request for proposal (RFP) tool designed for meeting and event planners. Featuring over 50,000 venues, the Cvent Supplier Network helps planners compare hotels, conference centers, restaurants and other unique event venues online. Members of the Cvent Supplier Network have their venue and services promoted to over 150,000 meeting and event planners. RFPs sent through the Cvent Supplier Network are immediately distributed to MeetingBroker-enabled venues electronically. The eRFP functionality allows suppliers to receive qualified leads by ranking to help them quickly evaluate the business opportunity for their venue or property. Suppliers can then quickly respond to the opportunity using MeetingBroker and engage in a two-way communication with the prospect. 

“For venues looking to strengthen their existing meeting planner relationships and also grow their groups and meetings business, the integration between Newmarket and Cvent is the answer,” said Marty Denning, Business Development Director at Newmarket International, Inc. “By combining Cvent’s extensive member base of over 10,000 planners with our strong customer base of hospitality venues, we are offering a powerful solution for the market and giving our customers an edge over the competition.” 

The integrated solution will help to increase conversion rates, reduce response time and ultimately generate more value for both the demand and supply-side. Event suppliers will also benefit from MeetingBroker’s assignment and escalation rules, reports and integration with Delphi®, Newmarket’s leading sales and catering software. Planners will receive quick and accurate responses to their RFPs, ongoing RFP status updates and the advantage of a direct communication link to suppliers. The Cvent Supplier Network with eRFP functionality is a complimentary offering for planners and is available at www.cvent.com.   

“Cvent’s MeetingBroker integration will allow planners to get a fast and accurate response from venues and meeting suppliers,” said Chuck Ghoorah, Executive Vice President of Sales and Marketing for Cvent.  “By allowing planners to send their RFP directly to the sales force automation systems used by sales staff at hotels this service streamlines the meeting planning process for all parties involved.”

About Cvent 
Cvent offers web based software that allows organizations to conduct meeting site selection, online event registration, event management, event web site creation and online surveys. Cvent helps over 10,000 event and marketing professionals plan over 100,000 events, surveys, and marketing campaigns per year. Cvent’s users have sent over 175 million email invitations, have processed $750 million in online payments, and have managed over 6 million registrations and responses using Cvent’s software. For more information on Cvent’s web based software, please visit www.cvent.com

About Newmarket International
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 70,000 users worldwide, with over 10,000 installations in over 110 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Cologne (Germany), London, Shanghai, Singapore and Sydney.

Newmarket and Delphi are registered trademarks of Newmarket International, Inc. MeetingBroker is a service mark of Newmarket International, Inc. 


 
 
Contact:

Elise Sherman
Marketing Programs Manager
Newmarket International, Inc.
esherman@newmarketinc.com
(603) 436-7500
Direct: (603) 427-5759 
www.newmarketinc.com

Eric Eden
Vice President of Marketing
Cvent
eeden@cvent.com 
(703) 226-3558
www.cvent.com 

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Also See: Newmarket International and Software Management, Inc. Join Forces to Offer First-Ever Lead Automation Service for CVBs and Their Member Hotels / March 2008
Five-Property DC Hotel Company Drives Sales with Online Tools; Property sales teams use Web system to share leads, cut tech expenses / February 2008
Inn at Middletown Reaps Big Benefits from Online Sales and Catering Solution for Mid-Scale Properties / December 2007
Tohono O’odham Gaming Enterprise Selects Newmarket International’s Delphi® Sales and Catering Solution for its Multi-Property Casinos / November 2007
The Kessler Collection Selects Newmarket's Delphi; Leading Luxury Hotel Collection to Standardize Sales Automation with Sales and Catering Application from Newmarket / November 2007
CustomerSat Honors Newmarket International with ACE Award for Excellence in Customer Service; Leading sales and catering software provider is recognized for the second year in a row with prestigious award for its customer support and project management / November 2007
Gleneagles Selects Newmarket’s Delphi Sales Advantage; Scotland’s premier resort enlists the Delphi sales and catering solution from Newmarket to assist in streamlining operations / November 2007
Newmarket International Launches Certification Program; NICE (Newmarket International Certified Engineer) program gives IT professionals the skills to optimize Delphi technical environments / November 2007
Newmarket International Launches New Version of its Delphi.Net Sales and Catering Solution / October 2007
Newmarket International Breaks Ground on First Commercial LEED-Certified Building in Portsmouth / October 2007
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White Lodging Selects Newmarket International's Delphi® Sales & Catering Solution; Delphi will be rolled out to over 100 hotels to help increase sales productivity and the sharing of critical business data / June 2007
Newmarket International Starts the Power Selling Revolution with the Release of Delphi® 9.5; Delphi 9.5 sets a new standard for sales excellence in the hospitality industry / June 2007
Hyatt Hotels Selects Newmarket International's Daylight® ASP to Transform its Operations and Enhance Customer Service; Hyatt will integrate Newmarket's® sales and catering solution with its proprietary Envision sales application via an ASP model / June 2007
De Vere Collection Leverages Newmarket International's Solutions Across 58 Properties; Leading UK hotel group turns to Newmarket® to optimise its sales, catering and events business / March 2007
Newmarket® International's Vice President of Product Development to Present at HTNG 2007; Shawn McGowan to participate in thought leadership program addressing the successes and challenges of service-oriented architecture / February 2007
Newmarket's Daylight Customers to Share Insights at NewmarketPLUS 2007 User Conference; Industry professionals to share real-world experiences using Daylight to connect and compete in the hospitality industry / February 2007
Industry Professionals to Discuss Competing for the Future of Hospitality at NewmarketPLUS 2007 User Conference; Newmarket International's customers will share how technology enables them to better compete in today's hospitality marketplace / February 2007
Prestigious Grecotel S.A. Selects Newmarket’s Delphi™ Multi-Property Edition and Delphi Diagrams; Delphi solution will empower luxury hotel chain in Greece to maximise sales and group business / February 2007
Newmarket International to Host 4th Annual User Conference; NewmarketPLUS 2007 will feature insight from Newmarket executives, industry analysts and leading hospitality companies / February 2007
Newmarket International Realizes Rapid Growth in Dubai; Region's leading hotels choose Newmarket's sales and catering solutions for competitive edge / February 2007
Newmarket International Appoints Patrik Wennerland to Sales Director EMEA; Hospitality Industry Veteran Brings Years of Experience and Expertise to Expand Newmarket's International Reach / January 2007
Classic Ethan Allen Hotel Taps Delphi Sales and Catering to Book More Business / December 2006
InterContinental and Crowne Plaza Hotels at Dubai Festival City to Launch with Delphi; Global hospitality firm prepares for dramatic growth in events business / December 2006
Four BDL Properties Move to Delphi Multi-Property Edition; British firm expects to boost revenue for its marquee IHG franchises / November 2006
Newmarket International Wins ACE Awards for Customer Support and Project Management; Customer Excellence awards certify Newmarket's outstanding achievement in client satisfaction / November 2006
Legendary 82,000-Seat British Stadium Installs Delphi Suite; Twickenham Experience Deploys Delphi Sales & Banqueting Suite / November 2006
MeetingBroker Recognized in 2006 EIBTM World Wide Technology Watch / November 2007
Starwood Atlanta Cluster Converts 312% More Business With Cross-Property Lead Sharing Solution; Achieves 42% Revenue Gain, 18-Month ROI on Technology Investment / June 2004
Dolce International Rides Trend of Increased Group Business Leads From Internet Channels; Global Leader in Conference Destinations Shares Leads via Network Technology, Web Connectivity; Group Leads Increase 10%, Definite Bookings Up 5% Over Last Year / May 2004
Meeting Planners Expand Internet Use in 2004, Web-Channel Group Business Increases 428% in 2003 / April 2004

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