Hotel Online  Special Report

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De Vere Collection Leverages Newmarket International’s
Solutions Across 58 Properties 
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Leading UK hotel group turns to Newmarket® to
optimise its sales, catering and events business

Portsmouth, NH - March 7, 2007 — Newmarket International, Inc., the leader in sales and catering solutions for the global hospitality industry, today announced De Vere Collection, operated by AHG Hotel Group, will install Newmarket’s suite of solutions to automate online, central and property-based sales, catering, and events operations throughout its 58 properties. Previously, both Verve Venues and De Vere Hotels & Leisure were operating Delphi Multi Property Edition® (MPE), a powerful application for automating group sales and catering processes. De Vere Collection will bring both hotel groups under one company and merge its Delphi environments into one operational database. In addition to an upgrade to the latest version of Delphi MPE, De Vere Collection will install Delphi BI, MeetingBrokersm, DirectBook and eProposal, integrating the Newmarket solutions into its existing property management systems to maximise staff efficiency. 

Mark Kemp, Director of Revenue and Distribution for De Vere Collection, said, “De Vere’s recent consolidation with AHG created the largest meeting space provider in the UK. The scope of our new operation demands the most efficient enterprise sales technology available. Implementing Delphi Multi-Property Edition to create a single sales platform for all our hotels will enable De Vere Collection to solidify its branding, allow instant cross-selling of all properties and deliver advanced online booking services to close more business.” Having the meeting-space availability, accounts and prospects for all De Vere Collection’s properties on one system will act as a sales force multiplier because each sales person can instantly respond to opportunities across the entire chain. Delphi BI, a next-generation business intelligence solution, will allow the hotel group to better analyse business-critical data and report on those results. 

De Vere Collection is also embracing the sweeping changes the Internet has brought to meeting space reservations. “We are leveraging advanced online technology to capitalise on the increased use of the Internet by meeting planners. Our strategy is to expand De Vere Collection’s meeting sales business, and Newmarket provides the tools we need to achieve that objective,” explained Kemp. De Vere Collection will use MeetingBroker, Newmarket’s online software service that manages the in-flow of leads from all distribution channels, including phone, email and public and branded web sites. MeetingBroker will help De Vere Collection to reduce RFP response times and execute on its cutting-edge Internet strategy. In addition, De Vere Collection will implement the Newmarket DirectBook solution, letting clients reserve day meetings online anytime across any of its properties. The ability to book meetings online instantly gives customers the accessibility to the event space they want while also freeing up De Vere Collection’s team to focus on increased customer service and other revenue-generating business. 

To answer the growing number of online sales requests, De Vere Collection will install Newmarket’s eProposal to distribute customised proposals in an interactive and attractive HTML website format that includes specific property amenity and branding information. “eProposal will be an important part of De Vere Collection’s rebranding because it allows us to create proposals that differentiate our brands, hotels and venues with unique differentiated messaging. It is a great sales communication tool,” explained Kemp.

President and CEO of Newmarket International, Sean O’Neill, said, “De Vere Collection is the dominant presence in the UK’s meeting and convention space marketplace, and its extensive operation will become even more efficient with our Delphi, MeetingBroker, DirectBook and eProposal solutions. We are excited to have the tools to match De Vere Collection’s vision for today and the future.”

About Newmarket International
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and banquet software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 8,000 installations in 92 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, London, Shanghai, Singapore and Sydney.

Newmarket and Delphi Multi Property Edition are the registered trademarks of Newmarket International, Inc. MeetingBroker is a service mark of Newmarket International, Inc. 

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Contact:

Elise Sherman
Marketing Programs Manager
Newmarket International, Inc.
esherman@newmarketinc.com
(603) 436-7500
Direct: (603) 427-5759 
www.newmarketinc.com

Press Contact: 
Julie Keyser-Squires, APR
Softscribe Inc.
Julie@softscribeinc.com
(404) 256-5512
www.softscribeinc.com

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Also See: Newmarket® International's Vice President of Product Development to Present at HTNG 2007; Shawn McGowan to participate in thought leadership program addressing the successes and challenges of service-oriented architecture / February 2007
Newmarket's Daylight Customers to Share Insights at NewmarketPLUS 2007 User Conference; Industry professionals to share real-world experiences using Daylight to connect and compete in the hospitality industry / February 2007
Industry Professionals to Discuss Competing for the Future of Hospitality at NewmarketPLUS 2007 User Conference; Newmarket International's customers will share how technology enables them to better compete in today's hospitality marketplace / February 2007
Prestigious Grecotel S.A. Selects Newmarket’s Delphi™ Multi-Property Edition and Delphi Diagrams; Delphi solution will empower luxury hotel chain in Greece to maximise sales and group business / February 2007
Newmarket International to Host 4th Annual User Conference; NewmarketPLUS 2007 will feature insight from Newmarket executives, industry analysts and leading hospitality companies / February 2007
Newmarket International Realizes Rapid Growth in Dubai; Region's leading hotels choose Newmarket's sales and catering solutions for competitive edge / February 2007
Newmarket International Appoints Patrik Wennerland to Sales Director EMEA; Hospitality Industry Veteran Brings Years of Experience and Expertise to Expand Newmarket's International Reach / January 2007
Classic Ethan Allen Hotel Taps Delphi Sales and Catering to Book More Business / December 2006
InterContinental and Crowne Plaza Hotels at Dubai Festival City to Launch with Delphi; Global hospitality firm prepares for dramatic growth in events business / December 2006
Four BDL Properties Move to Delphi Multi-Property Edition; British firm expects to boost revenue for its marquee IHG franchises / November 2006
Newmarket International Wins ACE Awards for Customer Support and Project Management; Customer Excellence awards certify Newmarket's outstanding achievement in client satisfaction / November 2006
Legendary 82,000-Seat British Stadium Installs Delphi Suite; Twickenham Experience Deploys Delphi Sales & Banqueting Suite / November 2006
MeetingBroker Recognized in 2006 EIBTM World Wide Technology Watch / November 2007
Starwood Atlanta Cluster Converts 312% More Business With Cross-Property Lead Sharing Solution; Achieves 42% Revenue Gain, 18-Month ROI on Technology Investment / June 2004
Dolce International Rides Trend of Increased Group Business Leads From Internet Channels; Global Leader in Conference Destinations Shares Leads via Network Technology, Web Connectivity; Group Leads Increase 10%, Definite Bookings Up 5% Over Last Year / May 2004
Meeting Planners Expand Internet Use in 2004, Web-Channel Group Business Increases 428% in 2003 / April 2004

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