Hotel Online  Special Report

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IHG Selects Newmarket International’s Hospitality Solutions
to Drive Revenue Growth, Customer Satisfaction at Properties Worldwide

 
Newmarket International’s MeetingBroker Lead Management Solution
and Delphi.Net Sales and Catering Applications to help maximize
sales performance across the global IHG enterprise
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Portsmouth, NH – August 13, 2009 – Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced an enterprise wide agreement with IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)] to implement MeetingBroker® as their lead distribution and management platform for every property worldwide along with Delphi.Net™ as its online sales and catering solution for IHG’s midscale properties. IHG selected Newmarket International’s solutions following an internal study on the optimal business processes to innovate in order to grow revenues, market share and customer satisfaction during this challenging economic period.
 
MeetingBroker enables passing and managing leads from multiple online sources and has a proven return on investment in the hospitality marketplace. Delphi.Net is a “cloud based” sales and catering application built to optimize the management of corporate transient, groups and meetings. By implementing MeetingBroker, IHG will provide associates with a standardized platform in which all leads will be distributed and managed. The result will be an increase in conversion rates, enhanced business data and improved brand communication.
 
“We are in a challenging economy; however, with our great brands, we believe we can gain a competitive advantage by deploying a technology solution that will focus on the management of leads for the groups and meetings market,” said Stephen Powell, Senior Vice President, World Wide Sales, IHG. “By centralizing our lead distribution and management on the MeetingBroker platform we will be able to understand sources of business, how leads are managed at the property level and have a holistic picture of our customers across the global enterprise.”
 
In addition to a faster response to customers and a consistent way to respond to leads, MeetingBroker will have a positive impact on sales effectiveness. For locations that have multiple IHG hotels located in one city, for example, IHG can consolidate the response and a faster, more complete response will be delivered. “MeetingBroker is a platform we will leverage to make smarter business decisions to increase our market share,” concluded Powell.
 
In addition, stated Powell, “Delphi.Net is a highly intuitive web application, so the sales and catering teams will be fully functional almost immediately.”
 
During the past year, Newmarket International has implemented extensive platform upgrades, including migrating to Microsoft’s most advanced operating system to date, Windows Server 2008 and utilizing the Microsoft .NET Framework in its Delphi.Net and MeetingBroker applications. Newmarket International, a Microsoft Gold Certified Partner, has also developed a comprehensive reporting warehouse using Microsoft SQL Server 2008 Integration Services and SQL Server 2008 Reporting Services to provide IHG with enterprise-wide reporting on RFP activity through the MeetingBroker application.
 
“With online channels dramatically shifting the distribution and lead generation process, hospitality providers must now rely on powerful tools to quickly assign, respond to and analyze leads,” said Sandra Andrews, U.S. Hospitality Industry Solutions Director, Microsoft Corp. “Newmarket is utilizing the latest Microsoft technologies to create solutions that enable hoteliers to respond to leads faster than the competition by eliminating bottlenecks, escalating preferred accounts and focusing on the most profitable channels.”
 
“IHG has a strong portfolio of brands known for delivering superior customer service,” said Sean O’Neill, Chairman and Chief Executive Officer, Newmarket International, Inc.  “We are excited to be working with IHG on such a significant business initiative.”

About IHG
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms.  IHG owns, manages, leases or franchises, through various subsidiaries, over 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world.  The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world's largest hotel loyalty program, Priority Club® Rewards, with 44 million members worldwide.

IHG has nearly 1,600 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
 
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
 
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards program at www.priorityclub.com. For the latest news from IHG, visit our online Press Office at www.ihg.com/media.

About Newmarket International 
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering sales, group catering and event software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 80,000 users worldwide, with over 18,000 installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai, and Singapore. 

Newmarket and MeetingBroker are registered trademarks of Newmarket International, Inc. Delphi.Net is a trademark of Newmarket International, Inc.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners 
 


 
 
Contact:

Cassie Heppner 
Marketing Manager
Newmarket International, Inc. 
cheppner@newmarketinc.com
tel: +1 (603) 427-6499
www.newmarketinc.com

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Newmarket International’s David Miller Selected to Present at Online Forum / January 2009

MarketTools Honors Newmarket International with CustomerSat ACE Award for Excellence in Customer Service; Leading sales and catering software provider is recognized for the third year in a row with prestigious award for its customer support and services / December 2008

Newmarket International to Host 6th Annual User Conference / December 2008

Newmarket International Launches New Delphi in the Classroom Program; Leading hospitality software vendor brings world class product and training to universities worldwide / November 2008

Newmarket International’s David Miller Selected to Present at DevLearn 2008 / October 2008

Newmarket International’s Director of Educational Development to Facilitate Discussion on eLearning at MPI Meeting / October 2008

Newmarket International Launches Certification Program Regionally; Certified Newmarket Systems Analyst (CNSA) Course Helps Professionals Fully Leverage Delphi for Maximum Benefits / October 2008

Newmarket International Realizes Record Growth; Expands Operations Worldwide; Leading hospitality software provider moves into brand new Leadership in Energy and Environmental Design (LEED) building / September 2008

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Newmarket International’s Delphi® Selected by the Al Habtoor Group for its Metropolitan Hotel / April 2008

Newmarket International and Cvent Partner to Enable Powerful Connection Between Meeting Planners and Hospitality Venues; Newmarket's MeetingBrokerSM and Cvent's Supplier Network integrate to enable intelligent and efficient electronic request for proposal (eRFP) process / April 2008

Southern Sun Selects Newmarket’s Delphi® Sales and Catering Software for its Middle East Properties / April 2008

Newmarket International and Wide Computer Systems Ink Deal; Increasing Demand for the Delphi Sales Advantage Sparks Reseller Agreement in the Middle East / April 2008

Newmarket International and Software Management, Inc. Join Forces to Offer First-Ever Lead Automation Service for CVBs and Their Member Hotels / March 2008

Five-Property DC Hotel Company Drives Sales with Online Tools; Property sales teams use Web system to share leads, cut tech expenses / February 2008

Inn at Middletown Reaps Big Benefits from Online Sales and Catering Solution for Mid-Scale Properties / December 2007

Tohono O’odham Gaming Enterprise Selects Newmarket International’s Delphi® Sales and Catering Solution for its Multi-Property Casinos / November 2007

The Kessler Collection Selects Newmarket's Delphi; Leading Luxury Hotel Collection to Standardize Sales Automation with Sales and Catering Application from Newmarket / November 2007

CustomerSat Honors Newmarket International with ACE Award for Excellence in Customer Service; Leading sales and catering software provider is recognized for the second year in a row with prestigious award for its customer support and project management / November 2007

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Newmarket International Launches Certification Program; NICE (Newmarket International Certified Engineer) program gives IT professionals the skills to optimize Delphi technical environments / November 2007

Newmarket International Launches New Version of its Delphi.Net Sales and Catering Solution / October 2007

Newmarket International Breaks Ground on First Commercial LEED-Certified Building in Portsmouth / October 2007

Real Hotels & Resorts Selects Newmarket International's Delphi® to Power Its Group Business Strategy; Leading Central American hospitality management company will leverage Delphi to connect its InterContinental properties / August 2007

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Hyatt Hotels Selects Newmarket International's Daylight® ASP to Transform its Operations and Enhance Customer Service; Hyatt will integrate Newmarket's® sales and catering solution with its proprietary Envision sales application via an ASP model / June 2007

De Vere Collection Leverages Newmarket International's Solutions Across 58 Properties; Leading UK hotel group turns to Newmarket® to optimise its sales, catering and events business / March 2007

Newmarket® International's Vice President of Product Development to Present at HTNG 2007; Shawn McGowan to participate in thought leadership program addressing the successes and challenges of service-oriented architecture / February 2007

Newmarket's Daylight Customers to Share Insights at NewmarketPLUS 2007 User Conference; Industry professionals to share real-world experiences using Daylight to connect and compete in the hospitality industry / February 2007

Industry Professionals to Discuss Competing for the Future of Hospitality at NewmarketPLUS 2007 User Conference; Newmarket International's customers will share how technology enables them to better compete in today's hospitality marketplace / February 2007

Prestigious Grecotel S.A. Selects Newmarket’s Delphi™ Multi-Property Edition and Delphi Diagrams; Delphi solution will empower luxury hotel chain in Greece to maximise sales and group business / February 2007

Newmarket International to Host 4th Annual User Conference; NewmarketPLUS 2007 will feature insight from Newmarket executives, industry analysts and leading hospitality companies / February 2007

Newmarket International Realizes Rapid Growth in Dubai; Region's leading hotels choose Newmarket's sales and catering solutions for competitive edge / February 2007

Newmarket International Appoints Patrik Wennerland to Sales Director EMEA; Hospitality Industry Veteran Brings Years of Experience and Expertise to Expand Newmarket's International Reach / January 2007

Classic Ethan Allen Hotel Taps Delphi Sales and Catering to Book More Business / December 2006

InterContinental and Crowne Plaza Hotels at Dubai Festival City to Launch with Delphi; Global hospitality firm prepares for dramatic growth in events business / December 2006

Four BDL Properties Move to Delphi Multi-Property Edition; British firm expects to boost revenue for its marquee IHG franchises / November 2006

Newmarket International Wins ACE Awards for Customer Support and Project Management; Customer Excellence awards certify Newmarket's outstanding achievement in client satisfaction / November 2006

Legendary 82,000-Seat British Stadium Installs Delphi Suite; Twickenham Experience Deploys Delphi Sales & Banqueting Suite / November 2006

MeetingBroker Recognized in 2006 EIBTM World Wide Technology Watch / November 2007

Starwood Atlanta Cluster Converts 312% More Business With Cross-Property Lead Sharing Solution; Achieves 42% Revenue Gain, 18-Month ROI on Technology Investment / June 2004

Dolce International Rides Trend of Increased Group Business Leads From Internet Channels; Global Leader in Conference Destinations Shares Leads via Network Technology, Web Connectivity; Group Leads Increase 10%, Definite Bookings Up 5% Over Last Year / May 2004

Meeting Planners Expand Internet Use in 2004, Web-Channel Group Business Increases 428% in 2003 / April 2004

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