Orlando, FL — January 2, 2014 — Flip.to and Travel Tripper announced the beginning of a strategic partnership that includes a seamless integration between the Flip.to brand advocate platform and the RezTrip Central Reservation System (CRS).

“We were early proponents of Flip.to – our customers were among the first to sign on. Based on the outstanding results those hotels had, we wanted to pursue a deeper partnership for the benefit of all of our customers.” Gautam Lulla, Chief Operating Officer for Travel Tripper, commented. “We have always recognized the value of a compelling booking experience, as well as the value of a guest beyond the reservation. Flip.to helps hotels capture the marketing potential of their guests. Their platform allows a hotel to reach the family and friends of their guests in a way that feels right- it’s one of the most authentic forms of marketing.”

RezTrip CRS customers will be able to use Flip.to to turn their web direct customers into trusted advocates. Those advocates build strong brand connections, grow the hotel’s marketing reach around the world and earn new guests with the help of Flip.to.

“Travel Tripper has built one of the most innovative booking engines on the market today. It is one of the most visually appealing booking engines available, and they have extended the marketing of a hotel to the booking engine,” noted Kristi White, VP of Global Sales Strategy for Flip.to. “It was this focus on marketing at each step of their booking process that made them perfect partners for Flip.to. Our platform engages guests right at the point of booking to create brand advocates in a natural way for the benefit of the hotel. We are very excited about this partnership and creating some amazing things for our mutual customers.”

To find out more about how Flip.to can help create a significant, measurable impact for your hotel, please get in touch with Kristi White at [email protected] or visit www.flip.to.