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New York, NY – July 14, 2016 – Hoteliers can now download the HeBStrategy Q3 2016 Edition, which includes a recap of the most important hospitality technology and digital marketing news from Q2, actionable ideas on how to increase direct website bookings in Q3, and more. Created by HeBS Digital, the whitepaper outlines how hoteliers can think big picture to reach their consumers in all stages of the travel planning journey: by engaging, acquiring, and retaining past and future guests.

Download the HeBStrategy Q2 2016 Edition to learn about:

  • Notable Q2 Events: Includes ‘book direct’ campaigns taking over the limelight, a review of whether meta search marketing is still a viable channel for producing high return-on-investment, and an important reminder that campaigns now need to be ‘mobile-centric.’
  • Q3 Trends Shaping the Industry: addresses how hoteliers can improve the bottom line with supply and demand reaching equilibrium, new opportunities offered by Google in the world of SEM, the launch budgeting season for 2017, how content marketing has reached a critical point, and what hoteliers need to know about how the strong dollar should shape their strategy.
  • Last Quarter’s Articles & Events: A summary of HeBS Digital’s most popular articles and content from Q1 2016, including how to combat OTA dependency and increase direct website bookings, a checklist for luxury hotel digital marketing best practices, a recap of the Q2 Strategy Forecast & Action Plan webinar, and more.
  • Multichannel Marketing Campaign Ideas: Make the most of your upcoming multichannel campaigns with these innovative ideas on how to drive bookings for summer weekdays and weekends, boosting advanced bookings, and fulfilling last-minute occupancy needs.
  • Tips & Tricks to Apply to Your Campaigns: In the ‘Metrics that Matter’ section, the whitepaper includes tips on how to execute successful SEM and Facebook advertising campaigns, as well as how using ‘Intent data’ generates 4x the return of a CRM data-only digital marketing campaign.
  • Actionable Digital Marketing Ideas: Quick-to-implement digital marketing campaign ideas and special offer inspiration for upcoming summer events.

“The Q3 2016 HeBStrategy Whitepaper is packed with ideas on how to increase direct website bookings this quarter,” said Mariana Safer, SVP Digital Marketing at HeBS Digital. “Reaching travel consumers who are ready to book a hotel is an ever-evolving strategy, and at HeBS Digital we work relentlessly to keep a pulse on the industry, stay innovative with hotel digital marketing and technology products, and pull together our clients’ digital marketing campaign successes in a way that hoteliers can easily digest and use to help shape their own strategies. This is what the HeBStrategy whitepaper is all about.”

The HeBStrategy Q3 2016 Edition gives hoteliers innovative and actionable ideas needed to drive direct online revenues and ROIs this quarter. Download the whitepaper here.

About HeBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (

HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 350 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or


Contact: Mariana Safer / 212-782-3775

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