Now available for viewing and download, the NextGuest Digital Q3 2019 Edition: Hotel Digital Marketer’s White Paper. The white paper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence. The white paper also takes a deep dive into strategies that will help to reach different audiences throughout the travel planning journey.
Read the NextGuest Digital Q3 2019 white paper to learn about:
- What’s Trending: The only way to stay ahead of the competition is by keeping up with the latest developments in digital. This month we look at alternatives to standard loyalty programs, the importance of data privacy, the continued rise of metasearch, and more.
- From the Design Studio: Get inspiration from some of our most creative clients who use their websites to provide a compelling look at the property while driving direct bookings. Read more about the recent website launches of Viceroy Hotels and Resorts, The Hotel Zags Portland, and InterContinental Chicago.
- Metrics that Matter: The key to success is knowing what is not just good, but great. We look at some trending initiatives like Instagram Story Ads, Metasearch, and YouTube for baby boomers.
- A Look Outside the Industry: Find inspiration in initiatives outside the hospitality industry. We take a closer look at how Starbucks taps into nostalgia and how Bud Light keeps up with relevant cultural sensations.
Plus, other valuable insider information, including a recap of the previous quarter, creative concepts from the NextGuest Idea Shop, and more.
Click here to access your copy of the whitepaper today.