Rank Higher Every Day with a Smart SEO Strategy
February 20, 2017 7:25am
By Gaurav Varma, Product Marketing Manager
SEO strategy can be easily divided into long-term actions and short-term engagements. In the long-term, it's important to have a strong website platform optimized for search, a clear link building strategy, writing keyword-rich meta tags and enhanced content for your website to name a few. What is often missed is that brands need to constantly work on their SEO strategy throughout the year to promote their business or drive engagement or to stay on top of the updates released by search engines (Google, Bing, Yahoo). Often these strategies are considered reactive approaches but they are as critical as the proactive ones.
Key opportunities to capitalize upon year-round:
Serve your customers with answers and NOT just links: With the increasing proliferation of mobile devices and rise in voice search quires Google direct answers have increased from showing up in 9% queries in January 2016 to 15% in July 2016, a 67% increase in just 6 months*. Customers desire direct answer to questions rather than looking up links to websites with the answers. Doing research on social media channels, review sites, asking your team and customers will help you know more about your brand and those insights can be turned into questions and answers that be posted on your website to assist your customers.
Promote your own milestones: Released a new product, hired a top talent to lead a vertical, acquired a business, all these are significant moments for your business as well for your key stakeholders, make sure you broadcast these news and milestones via your corporate blog or press releases. These opportunities create a buzz and top of the mind recall for your business additionally it creates more valuable content and links for search engines to index.
Consider partnerships with industry bodies: Every industry is represented by an education and trade association, forming partnerships with these bodies opens new doors to publish content, package existing content for a different audience, host a webinar, a fire side chat or a panel discussion. All these are great opportunities to promote your business and generate incoming links pointing to your site.
Use your competitor's actions to your advantage: Just like you, your competitor is also promoting their business, tracking your competitor, be it their blogs, social interactions, emails, webinars allow you to understand where they are focusing on and with that you might be able to get clues to build your next promotion, or a branding campaign.
Keyword research for your brand: Call it old fashioned but identifying the new keywords that customers use to find you and your competitors will always be useful. Creating content around the new-found keyword themes would help you to stay on top of your customer's actual needs.
Repackage your content assets: Content is created under a context and savvy marketers use the same content idea in many different forms to showcase the key points. A white paper can be easily turned into an info graphic, a blog post, a social media update. All these assets assist in building your SEO authority, moreover it allows you to increase the life of the content and decreases the need to create new content all the time.
Audit your SEO presence: Finally, from where we started, Google is always releasing a new update to improve the user experience, stay on top of the channels and websites that your business is listed on, or "linked to". Don't buy links in bulk or from irrelevant directories as that may end up getting you a penalty in the future. An easy way would be scan your business every quarter to know your listings status from important channels. You can get your health score today by visiting naptunelistings.com.
Gaurav Varma is Product Marketing Manager for Milestone - a leading provider of digital marketing software and services for hospitality, retail and finance industries. Milestone provides a full range of solutions including website and mobile design, content creation, SEO, digital marketing analytics and competitive intelligence. Milestone currently works with nearly 2000 hospitality and retail customers, their state-of-the-art technology and solutions drives significant revenue and ROI for clients across the globe.
Contact: Gaurav Varma
Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
Milestone Wins Prestigious 2018 “Best Overall Search Marketing Initiative” Search Engine Land Award
Three Key Ways Hotels Can Improve Web Search Results
The State of SEO in 2018: What Hotels Need to Know
Milestone Partners With Yelp to Launch New Client Offering
Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
Milestone Announces Milestone Pages: Schema-Powered Local Pages for Location-Based Businesses
Milestone Insights 2018 Edition Provides Location-Based Businesses With Affordable Digital Marketing Competitive Benchmarking & Analysis
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%
Crescent’s Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 Days With Data-Driven Digital Marketing
Free eBook: 6 Digital Marketing Trends that will Matter in 2018 | Milestone Inc.
Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility
Milestone Launches "True" Mobile First Hotel Website Design
Milestone Shortlisted for Best SEO Software Suite, Best Search Software Tool, & Innovation in Analytics Software by Prestigious US Search Awards 2017
For the 4th Time, Milestone, Inc. Appears on the Inc. 5000 list, Ranking No. 4180 with Three-Year Sales Growth of 64%
How Can You Make the Most Out of Your Digital Marketing Plan in 2018?
Book the Date: Milestone Webinar on Keys to Planning Your 2018 Digital Marketing Budget
Do Keywords Still Matter in SEO for Hotels?
Only a Few Days Left to Register for Milestone’s Digital Marketing Conference
Please login or register to post a comment.