Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their Google organic SEO reach and support potential guests in the booking consideration process.
“Google recently opened up the ability for hotels to post updates on their Google Business Profile. This feature had long been available to other business verticals and now presents a huge competitive advantage for properties that know how to maximize this Google feature,” said DJ Vallauri, Lodging Interactive’s Founder and CEO. “Your hotel’s Google Business Profile has become your hotel’s new ‘homepage.’ Customers can view images, read reviews, get your address, see your telephone number, read FAQs and your hotel’s news posts, all without visiting your hotel’s website.”
One of the benefits of an optimized Google Business Profile is that properties can reach their target audiences more efficiently by being where potential guests frequently look. By creating an optimized Google Business Profile, all hoteliers have a chance to compete for top ranking in local searches. Even smaller, family-owned hotels may be visible in search results. A properly optimized Google Business Profile increases a hotel’s online website visibility and directs organic traffic to its site, leading to more revenue opportunities.
Hospitality Google Business Profile Content Marketing, Well Beyond the Obvious.
Beyond ensuring a hotel’s basic information (address, phone number, check-in time, and website link) is accurate, the service includes ongoing content marketing and optimization:
- Monthly: add property photographs and create descriptive text and add image alt tags
- Monthly: write property and destination articles (i.e. blog posts) and post them to your Google Business Profile
- Ongoing: post what’s new, promotions, and newsworthy events about your property
- Ongoing: create and manage your FAQs section
- Ongoing: provide Google Business Profile ongoing data analytics.
Lodging Interactive’s Google Business Profile content marketing and optimization services are available for independent and branded properties. For more information, please click here or call us directly at 877-291-4411 ext. 704.