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Conquering New Horizons: How to Effectively Introduce Your Hotel and Travel Technology Platform to the Americas
Alan Young | November 30, 2023
By Alan Young In today's dynamic and complex environment, the task of extending your travel or hospitality services into new markets is fraught with distinct challenges. The hotel and travel industry, characterized by its close-knit community and exclusive dynamics, often poses significant barriers to new entrants. When you introduce your platform into these markets, it's not just about offering a new solution; it's about understanding and integrating into an established ecosystem. This industry's intricate network of relationships, legacy practices, and entrenched preferences can make it difficult for newcomers to gain a foothold. Succ...
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
From Clicks to Reservations: How Google Ads Integration Elevates Your Direct Booking Strategy
Cendyn | August 29, 2023
In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations. Hoteliers are turning to various online strategies to capture the attention of potential guests, and Google Ads has emerged as a game-changing tool in their arsenal. Searching for desired hotels on the search engine has always been a part of the customer journey, and that is why it is crucial for the hotels to appear as the top result of their prospective customer’s search results. Google Ads, formally known as Google AdWords, is a powerful online advertising platform that allows busi...
ChatGPT: How Conversational Bots Will Be the New OTAs
Sérgio Serra | February 16, 2023
By Sérgio Serra In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way. I’m sorry if the title of this article misleads you, but heads up, this is not an article about ChatGPT. It’s an article about how conversational bots based on Large Language Models (LLMs) can shape the future of the hospitality industry. Unlike many other technologies, this is a breakthrough that virtually everybody can understand and see many uses, a key one being online search. It’s simpler to pose a question and get a straight answer, rather than browse through different websites look...
GCommerce Launches Balboa Bay Resort’s New Website
GCommerce | December 13, 2022
Park City, UT, December 13, 2022 - GCommerce Solutions, a leading hospitality website design and development provider, has launched a new, dynamic website for Balboa Bay Resort. GCommerce was hired to increase the resort's website performance, specifically focused on increasing direct bookings and improving organic search engine ranking. Through stunning visual design, lifestyle photography, and an intuitive user experience, the new website solidifies Balboa's reputation as the number one hotel in Newport Beach. Approachable to luxury travelers, wedding parties, and even the million-dollar yachts docked outside, Balboa Bay Resort offers...
How Changes at Google Are Impacting the Hospitality Industry
Brett Thoreson | November 2, 2022
By Brett Thoreson Google has won the metasearch war, and hotels are looking to the online search powerhouse to drive more direct bookings Jimmy Wales once said, “If it isn’t on Google, it doesn’t exist.” In many ways, Wales was correct – Google is, after all, often viewed as the ultimate gatekeeper of the internet. If we want to know the answer to a question, the lyrics from a song, the date of an event, the location of a business, the public rating of a restaurant, or the details of a travel destination, we Google it. The platform is as much a noun as a verb. Its utility is inherently baked into our personal and professional ...
Lodging Interactive Launches Google Business Profile Content Marketing and Optimization Services for Hotels
Lodging Interactive | October 12, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry since 2001, announced the launch of its Google Business Profile content marketing and optimization services for the hospitality industry. With this new service, hotels can maximize their Google organic SEO reach and support potential guests in the booking consideration process. “Google recently opened up the ability for hotels to post updates on their Google Business Profile. This feature had long been available to other business verticals and now presents a huge competitive advanta...
Everything You Need to Know About GA4 / GCommerce Solutions
GCommerce | September 29, 2022
By now, many of you have heard us talk about Google Analytics 4 (GA4). This new analytics update is part of a series of steps that will bridge the divide between database driven analytics and privacy concerns. The GCommerce team has been implementing GA4 for our clients over the past year and now Google has officially announced that the existing Google Universal technology will no longer receive new data as of July 2023, the clock is truly ticking. Download our free ebook that will tell you everything you need to know about GA4 - what it is, what to expect and why it’s important to your business....
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