social media
Social Media for Hotels – Is It Worth It?
Ines Barreiros | April 27, 2021
By Ines Barreiros We all know the social media hype and have read plenty of articles of how important it is. And the truth is that your hotel needs to be where your guests are right? But the question here is, at what cost? Maybe you are considering working with an agency to help run your social media accounts. Perhaps you want to appoint someone as a community manager. Maybe you think that the time you spend managing these channels internally is enough. But how can you determine what is the right option for you and whether your efforts are generating a return on investment? This article will explore the rise of social media for hotel...
How Job Seekers’ Social Media Profiles Affect Employability: Evidence From a Research Study
Linchi Kwok | January 19, 2021
By Linchi Kwok Social media plays an increasingly important role in recruitment and employee selection. Recruiters are tempted to check on job candidates’ social media profiles (SMPs) because SMPs could reveal more dynamic information about the candidates than their resumes alone. By checking the candidates’ SMPs, recruiters can discover their real personality, which cannot be easily achieved even through job interviews. Meanwhile, hiring managers can also assess job candidates’ social capital based on the size and the composition of their social networks. The study To investigate how social media may affect recruiters’ hiring dec...
5 Things to Share This Holiday Season on Social Media
Pipeline Social Media | December 21, 2020
By: Maiya Wall / Pipeline Social Media The holiday season is here, and unfortunately, so is COVID-19. People are feeling anxious to travel again, undecided if it is wise to do so, and discouraged about missing out on holiday traditions. Travelers are wondering “How can I know for certain that I will have a safe stay?” One solid answer to this question is still hard to give with so many differences in opinions about how to best respond to this pandemic. From a digital marketing perspective, we advise you to focus on what you can do to alleviate guest concern this holiday season. Shift your thinking from “When will this virus end...
Online, Everyone Is a Guest-7 Ways to Extend Customer Service Through Social Media
Pipeline Social Media | October 26, 2020
By Maiya Wall / Pipeline Social Media What is the first thing that a potential guest does before booking a stay at your hotel? Most likely, it’s not going directly to the hotel website to learn about amenities. We believe they’ll go to your social media profiles and review sites first. They want to know what a stay at your hotel is like, they want to see more photos of your hotel that aren’t staged, and they want to see what other people are saying about you. When potential guests stop by your social channels to take a look, make sure you extend the same level of customer service online as you do in person at your hotel! This arti...
Reputation Management for the Post-Covid Hotel
Larry Mogelonsky | September 9, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) How has reputation management for hotel brands evolved in the wake of the pandemic? Do travelers rely more or less on third-party reviews? Have their top criteria for judging a property changed? Can we attribute a specific dollar amount for how much a good or bad review will cost an organization? These are some of the questions I ask myself when confronting this relatively new field. So that we’re all on the same page, when we refer to reputation management we are discussing the capacity of user-generated content (UGC) stemming from a guest’s experience to alter another customer...
8 Ways to Prep Your Hotel’s Social Media for Future Business
Pipeline Social Media | June 22, 2020
By Maiya Wall / Pipeline Social Media Your occupancy may still be suffering, but what are you doing today to market your hotel to potential guests? Waiting to invest in your hotel’s social media marketing until the effects of the virus are less noticeable is the wrong move. The time is now! People are starting to travel again or are making plans to venture out soon. You want to be at the top of their list when they are comfortable with traveling again. We’ve prepared 8 steps you can take with your social media strategy to prep your hotel for future success. 1. Share Photos of What Your Hotel Is Doing to Keep Guests Safe Guests n...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
Margaret Mastrogiacomo | June 15, 2020
By Margaret Mastrogiacomo As travel restrictions begin to lift, hotels are ramping up marketing spend to capture travel demand. To ensure a strong strategy, it’s important to keep a pulse on the latest digital innovations you can leverage across channels to make a greater impact on performance. This month, Google announced the Google Page Experience update, Facebook expands testing for in-stream ads on Facebook Live, and Discovery Ads are rolling out globally. From SEO to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Google announces the Google Page Experience Update se...
How Social Media Can Help Your Hotel During COVID-19
Pipeline Social Media | March 30, 2020
Canceled events. Canceled travel plans. Canceled bookings. It’s safe to say that the Coronavirus has rocked the hospitality industry and we can only hope that the effects will be over soon. You are most likely looking at your budget and finding any and all areas to trim back to meet payroll and impending bills. While you might not be concerned with social media right now, we wanted to give you some food for thought during this time in order to set your hotel up for success in the future. Social media is the first place your guests will go to get informed. They still rely on you to figure out what their travel options are, whether you a...
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