sales & marketing
HSMAI Takes Commercial Strategy to the Next Level With Commercial Effectiveness Organizational Assessment
HSMAI | April 23, 2024
McLean, VA (April 23, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) has announced the launch of the Commercial Effectiveness Organizational Assessment, a tool providing a structured framework for assessing where a hotel organization’s commercial structure is strong and where improvements are needed. The tool and accompanying report, Taking Commercial Strategy to the Next Level, are a free member benefit for HSMAI members and available to the industry for purchase. The goal of the HSMAI Commercial Effectiveness Organizational Assessment is to allow a hotel organization to assess and score their impleme...
GCommerce Partners With Jonas Chorum as Its Preferred Metasearch Provider
Jonas Chorum | April 17, 2024
Metadesk, powered by GCommerce, has established a partnership with Jonas Chorum its preferred provider for metasearch management solutions. Jonas Chorum, a subsidiary of Jonas Hospitality, is an industry-leading provider of hotel management solutions, trusted by 1,200+ hotels. Their suite of products includes a hotel PMS, CRS, POS, as well as guest and staff mobile apps. Their commitment to providing distinctive, guest-centric technology resonates seamlessly with Metadesk’s objective of enhancing direct bookings while prioritizing the overall guest experience. Key benefits of the expanded partnership include: Strategic Market...
Hotel X Supercharges Marketing With Automation and Dynamic Content
Hapi | April 11, 2024
The 404-room resort in Toronto implemented Salesforce Sales and Marketing Cloud for rich guest profiles and personalized guest journeys, but needed Hapi’s experienced hospitality team to access the necessary data. Located on Lake Ontario just five minutes from bustling Union Station in downtown Toronto, it’s hard to imagine there’s room for a full-service luxury resort. But stroll the 6-acre grounds of Hotel X, which opened in March 2018 as part of the Library Hotel Collection, and you’ll find multiple restaurants, a 90,000-square-foot fitness facility, a spa, a kids play center, cinema screening room, tennis, squash and pickleball...
HSMAI Americas Announces 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils
HSMAI | April 8, 2024
McLean, VA (April 8, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) is proud to introduce the 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils. Each council, with a tenure of 2-years, is comprised of emerging professionals from various roles within the hospitality industry. Participants benefit from a structured mentorship program with Advisory Board members, collaborative small-group projects, annual in-person meetings, exclusive networking opportunities, and access to leadership development resources. These councils, which consist of industry professionals under 32 years old, represe...
St. Louis Leads in Growth for Meetings Madness in March, According to Knowland Data
KNOWLAND | April 4, 2024
An early Easter and the accompanying spring breaks bring a decrease of 8.1 percent in March meetings ARLINGTON, Va. — April 4, 2024 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported that the St. Louis, Mo.-Ill. market led the top 25 markets in March for meetings and events growth with 24.3 percent year-over-year growth. Las Vegas came in second with 20.9 percent growth. National Association and Education groups led in four of the five top markets. This data is sourced from Knowland’s sales intelligence platform and designed to help hoteliers protect and grow th...
Unlocking the Secrets: The Unseen Forces Behind Hospitality Brand Success
Cory Falter | March 20, 2024
By Cory Falter Forget everything you thought you knew about branding. Unfortunately, there is a common misconception about what branding actually means. While a logo and color scheme are undoubtedly crucial branding elements, this surface-level understanding overlooks the deeper, more impactful layers of brand strategy, especially in a sector as dynamic and creative as hospitality. Let’s dive into the importance of a brand strategy and explore whether it’s time to consider working with a hospitality branding agency. The Heart of Hospitality B2B Brand Strategy Branding is more than skin deep. It’s the foundation of your ident...
Create Your Hotel Digital Marketing Strategy Before Jumping Into Tactics
Stephanie Smith | March 1, 2024
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Trust and Relationships: The Twin Pillars of Hospitality Business Growth
Alan Young | February 29, 2024
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