hotel sales
Knowland Account Alerts Feature Uses Push Intelligence to Provide Hotels With a Competitive Advantage in Account-Based Sales
KNOWLAND | September 27, 2023
Enhanced functionality delivers at-a-glance actionable data directly to sales team inboxes ARLINGTON, Va. — Sept. 27, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, announced Account Alerts, an enhancement to its core platform. The delivery of automated email alerts once a day helps sales teams save time, stay informed, and react early to revenue opportunities. Consolidated email notifications will be pushed to the user anytime recent account activity matches the individual filters set by the user. Today’s analytics platforms focus heavily on pull intellige...
Knowland Reports 21 Percent Growth in Meetings and Events in August
Knowland | September 7, 2023
ARLINGTON, Va. — Sept. 7, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports overall U.S. meeting and event volume for August 2023 was up 21 percent over August 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. Las Vegas shined among the top 25 markets with 44 percent year-over-year growth for event volume in August. The leading industry segments driving its growth were National Association and Technology. With the excitement over The Sphere at The Venetian and the F...
Doug Kennedy Announces Next Topic in His Webcast Training Series: Train Your Team to Use the Language of Hospitality
Doug Kennedy | September 6, 2023
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software Kennedy Training Network Inc. (KTN) announced today the topic for Doug Kennedy’s next training webcast, which this month features a hospitality theme: Train Your Team To Use The Language of Hospitality, scheduled for Monday, September 11 from Noon – 12:40pm. REGISTER HERE According to Doug, “Interpersonal communication is always a challenge, especially in the lodging industry where we are dealing with different dialects and cultural differences. Plus, since the product is an emotionally based experience, language can sometimes tr...
The Difference Between What Customers Want and What They Need
Shep Hyken | August 31, 2023
By Shep Hyken Many years ago, I walked into an Ace Hardware store to find a new hinge for a swinging door. When I showed the salesperson my broken hinge, he asked if I was open to a suggestion. He sold me a better hinge that was less expensive. Who could argue with that? I had no idea that years later, I would write about this example in one of my books, Amaze Every Customer Every Time. After that, I noticed that salespeople were more helpful than “salesy.” And guess what happens when they practice helpful behavior versus typical sales behavior? They make the sale. Another example of this “helpful” level of service happe...
Direct Group Business: The New Frontier for Hotel Sales Teams
Cory Falter | August 10, 2023
By Cory Falter As the business world continues to evolve, hotel sales teams are presented with an opportunity to capture direct group business. From understanding a new target audience to tapping into the growing remote and virtual work culture, there is an abundance of prospects that hotel sales teams can capitalize on. Let’s dive into how your team can drive new direct group business. Understanding a New Target Audience The rise of non-professional meeting planners—administrative assistants or other staff members tasked with planning a corporate meeting—has opened up the market for direct group business opportunities. These...
What’s Whetting Investors’ Appetite for Hotels?
JLL | July 31, 2023
Recent hotel deals in Asia Pacific reflect uptick in travel and macro-economic confidence A string of marquee hotel sales across Asia Pacific are raising hopes of a rebound in investor appetite. After macroeconomic challenges and rising debt costs battered deal activity in the first half of 2023, July saw a series of major deals, including Singapore’s largest-ever single-asset hotel sale. Singapore property developer UOL Group sold the 542-room PARKROYAL Kitchener Road hotel to Midtown Properties, a unit of Worldwide Hotels Group, in a deal worth S$525 million ($388 million). This was quickly followed a week later by the first h...
Does Your Reservations Call Scoring Criteria Need To Be Updated?
Doug Kennedy | July 25, 2023
By Doug Kennedy When our KTN team onboards clients for either traditional mystery shopping or for call scoring of actual recordings (as captured in our clients’ various cloud-based platforms), part of our process is reviewing their existing call criteria. As a result, I get to peek behind the scenes and see what their reservations, front desk, and/or contact center staff are being trained to say. What I find is that most organizations are still using the same reservations call handling criteria as they did long ago, despite the fact that so much has changed on the caller’s side of the conversation. When it comes to information, t...
Instagram: The Rising Phoenix of Social Media Marketing?
Lodging Interactive | July 11, 2023
In a recent article, we discussed numerous inaccurate predictions of Facebook's downfall by many self-proclaimed "experts." In a similar vein, we now consider how Instagram offers savvy hotel marketers a true business advantage. The phrase "Instagram is dead" echoes through digital corridors, causing concern among hotel marketers. If I were to collect a penny for every time this is stated, the scent of the Caribbean's salty sea breeze would gently blow through the shutters of my private island. Yet, I understand this sentiment, as Instagram’s ever-changing landscape seems to be creating insurmountable roadblocks to follower growth and en...
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