PARISPPAY, NJ May 30, 2018 – Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced its next generation, ADA conforming websites for hotels. Lodging Interactive’s “next-gen” websites include a unique mix of technology and management services designed to drive maximum direct bookings for hotels while staying in compliance with ADA guidelines as they continue to evolve.
“Our next-gen hotel websites leverage the latest website design and development technologies combined with our full-service website management model,” stated DJ Vallauri, Lodging Interactive’s Founder & CEO. “Today’s hotel website needs to tell the property’s visual story while being technologically advanced to ensure a mobile-first user experience and conform to all ADA WCAG 2.0 Guidelines; in addition, it needs to load very quickly for users.”
While many digital marketing agencies provide hotel website design services, only Lodging Interactive can offer a fully managed hotel website, digital & social media marketing to support the website and fully managed human live chat services 7 days a week.
Success Factors for The Modern Hotel Website.
Open Source Development and No Proprietary Content Management System (CMS).
Lodging Interactive designs and develops visually stunning hotel websites using Internet Open Source technologies. This enables the highest level of design flexibility while maximizing the hotel website’s search engine optimization (SEO) and the fastest page loading speeds. “Most digital agencies insist hotel websites be developed and managed through their proprietary CMS. While this ensures the hotel is “locked-up” with the agency for many years (good for the agency), it ‘handicaps’ the property in other areas such as page loading speed, design constraints, ADA conformity and SEO,” added Mr. Vallauri.
Fully Managed, Professional Webmaster Services.
Being able to ‘manage’ your hotel’s website changes yourself, sounds really good during the agency sales process and offers the illusion of the property being in total control of its website. Yet reality has shown quite the opposite is true. Being able to manage your own website changes, means your website will have a CMS (see point above). Sure, with the proper training you’ll be able to change simple text images and in some cases the images on a page, but adding pages, modifying menu items, managing SEO components and maintaining ADA conformance won’t be possible. For that you’ll need to budget additional development dollars.
ADA Conforming Website Design.
Ensuring your hotel website is ADA conforming and meets all WCAG guidelines is not only good business practice it will avoid legal demand letters and potential lawsuits. Web Content Accessibility Guidelines, often abbreviated to WCAG, are a series of guidelines for improving web accessibility. Produced by the World Wide Web Consortium (W3C), the WCAG are the best means of making your website useful to all of your users. Every new website Lodging Interactive designs and builds meets all WCAG 2.0 guidelines and positions our hotel clients with a path towards compliance with the ADA laws governing websites.
Ongoing ADA Conformance Checking & Maintenance.
The modern hotel website is always changing, new content is added weekly and at times new content will present ADA conforming issues that will need to be addressed. An example of this, is the uploading of a non-conforming PDF document. In order to safeguard our customers, Lodging Interactive runs monthly ADA conforming checks to ensure the hotel website remains within the ADA conforming guidelines. Should any issues arise, our team will fix the issues and continue to monitor for potential future issues. “ADA legal action against hotel websites that are not in compliance with the current WCAG 2.0 guidelines continues to increase and hoteliers should understand that adhering to future ADA website laws will be necessary and should budget accordingly,” said Mr. Vallauri.
Human Powered Website Live Chat Provided 7 Days a Week.
Customer service is the ‘new marketing’ and hotel websites can differentiate themselves by offering their website visitors real-time, human powered, live chat services. Not only is live chat a great customer service differentiator it provides real value to potential guests visiting your website and has proven to increase group and wedding RFP submissions. “Conversational commerce happens when you move your hotel’s website experience from a ‘self-service’ model and start to provide real-time support,” stated DJ Vallauri.
For more information on Lodging Interactive’s next generation ADA conforming websites for hotels, please call 877-291-4411 ext. 704 or visit LodgingInteractive.com.