All-Inclusive Entertainment Resorts turn to leaders in social marketing to increase website traffic and boost revenue
Orlando, FL — June 12, 2013 — Flip.to, a brand advocate platform that helps hotels leverage the marketing power of social media by encouraging guests to spread the word about upcoming stays, has been implemented at the Cove Haven Entertainment Resorts in the Pocono Mountains. The three resorts are seeing positive trends in website traffic and direct room bookings as a result of Flip.to’s technology.
The Cove Haven Entertainment Resorts are open year-round and offer a perfect retreat for a Weekend Getaway or Extended Vacation. With their All-Inclusive Packages, guests are able to enjoy a wide variety of Destination Resort Activities for one low rate. The 3 couples-only Pocono Resorts that make up Cove Haven Entertainment Resorts – Cove Haven Resort (Lakeville, PA), Paradise Stream Resort (Mount Pocono, PA) and Pocono Palace Resort (Marshalls Creek, PA) are the Pocono Mountains’ leading Pocono Hotels and Romantic Destination Resorts, featuring unique accommodations and popular All-inclusive Packages. After looking at many marketing channels, the group turned to the Flip.to platform to facilitate organic brand advocacy and virally spread the word about their property through social connections.
Cove Haven implemented Flip.to in late January 2013 and has driven over 4,000 unique visitors to their website. By offering a small incentive, a box of truffles, to their guests for sharing the news of their upcoming stay at Cove Haven, the hotel has prompted an average engagement rate of 22. Since January, Flip.to has placed messaging about Cove Haven in front of more than 160,000 social connections and produced hundreds of sign-ups for ongoing marketing.
Eric Lansberry, Marketing Manager at Cove Haven, commented on his experience with Flip.to, saying, “Flip.to has helped us broaden our social reach. The platform has allowed us to reach the family and friends of our guests in a natural way. This allows us to put our marketing message in front of thousands of people that we wouldn’t be able otherwise. Even more importantly, the message directs the family and friends of our guests’ back to our website and prompts them to book directly.”
Currently, Cove Haven is using Flip.to broaden their marketing reach. However, it also helps to drive direct bookings. With the average social media user having 130 Facebook friends, 300 Twitter followers and 60 LinkedIn connections, the messaging Cove Haven’s guests communicate to their network is far more effective and cost efficient than other types of marketing and advertising.