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September 2008 - The Internet and globalization are changing the way U.S. operators are doing business, even on fashionable, rustic Nantucket Island. Nantucket Island Resorts (NIR), with five unique properties and a 240-slip Boat Basin, is experiencing a welcome surge in Web reservations this year thanks to its effective multi-property Internet marketing strategies teamed with the Maestro� ResEze online booking engine. Each of NIR�s properties offers a distinct appeal and attracts guests
who come for business, conferences, weddings, vacations and other activities.
�Our resorts offer a variety of environments and amenities. We are booking
much more business from all segments online this year,� said Carol Andersson,
director of revenue and reservations at NIR. �A major advantage is
NIR�s ability to enable guests to book a large number of rate-optimized
room options and amenities on our websites with our ResEze Web booking
engine.� Andersson noted that guests book rooms in real time from
accurate availability because ResEze is fully integrated with NIR�s multi-property
Maestro PMS, which supports all resorts on a single database and enables
a 360-degree view of each guest�s stay. With guests booking and personalizing
their own reservations, NIR�s staff now spends more time on guest service
activities that result in repeat business.
The White Elephant Nantucket, Massachusetts .
Online bookings have increased significantly since NIR installed ResEze Internet reservation management technology and multi-modular hotel software from NORTHWIND-Maestro� PMS across all properties in 2006. �Our year-over-year revenue and occupancy comparisons show a substantial increase in reservations and revenue since we implemented ResEze,� Andersson noted. �The system is highly customizable, so we have tailored it to market the specific attributes of each of our unique properties.� For example, pet owners can go online to book NIR�s Cottages at the Boat Basin, where pet-friendly units, or �Woof Cottages,� are booked online by pet owners. With the Woof Cottage amenity, ResEze enables NIR to set rates and unit controls based on the number of guests and the number of pets. Property and Web Integration is Essential to Success Andersson said guests also value these Maestro features:
Andersson also explained that Maestro greatly helped NIR this summer when many of the company�s long-time employees were unable to enter the country because of changes to the Federal Government�s H2B Visa program. �We have three Jamaican reservation agents who have been with us for many years that could not travel to the States to work for us in 2008. But Maestro�s remote access capabilities made it possible for them to continue to book reservations for us from Jamaica without interruption.� Maestro�s flexibility enabled NIR�s remote staff to access the system�s multi-property database via the Web and book reservations for the resort in real time. Nantucket Island Resorts properties include the White Elephant, The
Wauwinet, the new White Elephant Hotel Residences, the nationally registered,
historic Jared Coffin House, The Cottages at the Boat Basin, and for those
who prefer water as their mode of travel, the full-service 240-slip Nantucket
Boat Basin. Each property offers its own distinct appeal depending
on why visitors come to the Island. �A key differentiator for us
is the ability to provide integrated, guest-oriented personal services,
and Maestro is an excellent tool for this,� Andersson said.
About NORTHWIND � Maestro PMS
About Nantucket Island Resorts
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