Hotel Online  .Special Report


Maestro Partners with Hotel Operators and Experts on Web 2.0
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Maestro sponsors 2nd annual Online Revealed travel conference for Web marketing to
help hotel operators prepare for and better understand the powerful effect of social
media and Web 2.0 on internet bookings
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Markham, ON – June 5, 2007 - NORTHWIND, provider of Maestro PMS Enterprise Property Management hotel software and reservation software solutions for hospitality, enabled hospitality professionals to address marketing challenges in today’s Web 2.0 environment through its sponsorship of the Online Revealed travel conference in Toronto, Canada.  More than 200 attendees from every facet of the hospitality industry met May 28 through 30, 2007 at the second annual conference.  Attendees heard nearly 30 speakers from Yahoo Canada, Orbitz Worldwide, TravelZoo and other companies share insights on the ever-changing online marketplace and its affect on tourism.

“Our promise is to continue to focus on the business requirements of hotel operators, which in this case means continued support of our clients in the online environment of Web 2.0., an environment that is typified by the influence of social media on travel decisions,” said Warren Dehan, President U.S. Operations for NORTHWIND-Maestro PMS.  “Social media is a growing force on the Web with consumers turning to travel review sites, forums, wikis and blogs for trusted travel advice.”

Shelly Edwards, Senior Solutions Consultant for NORTHWIND and representation at the conference, referenced a statistic from conference presenter Trip Advisor.  “Over 73 percent of all online bookings are researched on tripadvisor, a social community of over five million travelers who post reviews and opinions of hotels, vacations and more.  What that means is the consumer is really setting the value of hotel offerings and affecting every aspect of the buying decision.” 


Warren Dehan
President U.S. Operations for
NORTHWIND-Maestro PMS
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Edwards suggests these tactics for hotel operators to be effective in the dynamic Web 2.0 environment, where their control seems to be lessened: 
  1. Get Involved - make sure you know what is being said about you online and contribute whenever and wherever you can. Think outside the box. 
  2. Focus on a total travel experience not only of your property but of your destination.
  3. Understand who your most valued guests are at a very granular level.
“Maestro’s Yield Management features enable our customers to offer BAR rates, best available rates that are viewed by the consumer as a fair way of offering value by market segment.  Our full two-way integration to the GDS and third party suppliers ensures price parity across all channels,” said Warren Dehan. “Maestro’s ResEze booking engine also allows hoteliers to offer more than just a room for their guests; they can focus on creating the total guest experience with dinner reservations, spa appointments and third party activities such as theatre and jet ski reservations. The Maestro Business Intelligence module, Maestro Analytics, can supply detailed guest and group information at a very granular level, which is needed to create a successful value proposition in the dynamic Web 2.0 environment.”

For more information about the Online Revealed conferences please visit http://www.onlinerevealedcanada.com/

NORTHWIND–Maestro PMS is exhibiting at HITEC 2007, June 25–28 in Orlando. 
Visit booth #325 for a complete Maestro demonstration. 

Maestro Enterprise Suite 
We know how important it is that you provide your guests a consistent level of service and repeat recognition, while maintaining a 360 degree guest view at every point of contact. NORTHWIND empowers its clients by delivering robust Maestro application solutions sharing a single-image database. The Maestro Property Management Suite of solutions, with deployment options in Windows, Unix, Linux, Terminal Services, ASP and Web, is comprised of over 19 integrated modules including Front Office (PMS), Accounts Receivable, Analytics & Business Intelligence Tools, Sales & Catering, Multi-Property Mgmt., Condo Owner Mgmt. w/ Owner Web Functionality, Timeshare Owner Mgmt. w/ Owner Web Functionality, Spa & Activities Mgmt., Club Membership Mgmt., Yield Management, Golf Course Mgmt., Customer Relationship Mgmt., Central Reservation Office, Corporate Enterprise Mgmt., GDS Two-Way XML Connectivity or Integration, Web Booking Engine, Work Order Maintenance, Fine Dining & Retail POS, Table Res. w/ Web Booking, Concierge and Guest Experience Mgmt. 
 

About Northwind
NORTHWIND, is recognized in the hospitality industry for its 'standard setting' Four Diamond Support Services and state-of-the-art Maestro technology. The company is widely respected for being a partner that understands how to help you boost productivity and strengthen management control for your hotel, resort, conference center or multi-property group by providing you with flexible software solutions that increase productivity and maximize ROI. With a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, retreats, state parks and clubs. Maestro applications are engineered for operators who need to manage their enterprise in a real time environment for the utmost operational control and profitability. 

Contact

NORTHWIND - Maestro PMS, North America
Audrey MacRae - Director, Sales & Marketing
60 Renfrew Drive, Suite 235
Markham ON L3R 0E1
P: (905) 940-1923
1.888.723.3129
Email: info@Maestropms.com
http://www.maestropms.com/HOL

Media Contact
Julie Squires
Softscribe Inc.
Phone: 404-256-5512
Email: julie@softscribeinc.com
http://www.softscribeinc.com


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Award-Winning Rudding Park Golf and Conference Center to Upgrade All Systems with Maestro Enterprise Suite; Luxury property taps Maestro PMS integrated multiple modules for extensive four stage property automation project / May 2007
Maestro Introduces Web Technology for The Wired Generation of Guests; Maestro 'Web Connection' gives operators total control of all Web and GDS channels / May 2007
UK Chains, Independents Thrive with Integrated, International Version of Robust Maestro PMS System Suite; NORTHWIND-Maestro PMS Builds Solid Presence in UK Hotel Market with Advanced Technology and Personal Service / April 2007
Maestro Installed at Top Ranked Fluno Conference Center Managed by Aramark Higher Education; World's #1 conference center partners with integrated Maestro PMS for banquet event and PMS on single platform, free online training Webinars / March 2007
Full-Service Hotels, Resorts See Revenue Payback, Optimized Efficiency with Integrated Maestro PMS Modules; Partnership & Hotel Technology Investment Delivers Premium Support Services & ROI / March 2007
Nantucket Island Resorts 5-Property Chain Relies on Maestro Multi-Property Suite for Rate Optimization, Operating Efficiency; Five premier hotels on Nantucket implement single-image database to streamline operations / February 2007
NORTHWIND Expands Maestro PMS with Advanced Resort Management Tools, Provides 360 Degree View of Your Guest / January 2007
Industry Leaders NORTHWIND & Jencess Partner in Response to Resort Industry Demand for All Inclusive Tech Solutions; Maestro leverages Jencess technology; delivers enhanced suite of PMS, Golf, Fine Dining POS, Retail POS, Membership Management / November 2006
One of New York’s “Sexiest Hotels” Installs Maestro Property Management; Madison Avenue property adds Maestro Analytics, ResEze Internet booking engine; single image database for all modules increases productivity / November 2006
Maestro Adds Retail POS, Membership and Golf Management to Extensive Product Suite, Automates All Areas of Property Operations with a Single Client Record / November 2006
Cabernets or Kayaks: Campbell's Resort Uses Maestro to Keep Guests Returning Generation after Generation; Seattle visitors come for its great service, beautiful location and the 'Best Wine List' in Washington State / October 2006
NORTHWIND Appoints David Warren Director of Services and Sales for Maestro PMS in the UK and Ireland / September 2006
Productivity' the Focus of NORTHWIND's 2006 Maestro Users' Conference; Three-day workshops help Maestro users maximize efficiency and boost profits / August 2006
NORTHWIND's Newest Maestro Technology Expansion and Rooftop Event a HITEC Smash; Maestro Analytics Business Intelligence Tool Applauded / July 2006
Luxury Skytop Lodge Increases Revenue with Focus on Groups, Packages;  Package Strategy Helps Drive 48% Reservation Conversion Rate / June 2006
New Maestro 'GEM' Guest Experience Management Drives Repeat Business, Captures Comments Online; Automated Response Analysis Boosts Guest Loyalty / May 2006
NORTHWIND Expands Client Support with Four-Diamond Service; Maestro Users Receive Online Training and Upgrades to Boost Productivity / April 2006
Campbell’s Resort Installs Maestro Enterprise Front Office, Spa, Sales & Catering, and Maestro Analytics / March 2006
Nantucket Island Resorts Installs Maestro Multi-Property Management System; 5-Property Chain with 240-Slip Marina Centralized Operations on Maestro Single-Image Database Software to Ensure Accurate Chain-wide Availability for Cross Selling / February 2006
15 Hotels, Resorts and Conference Centers Install Maestro Enterprise in 3rd Quarter / November 2005
Operators Weigh Options as Senate Moves toward New Data Security Rules / September 2005
Winthrop Rockefeller Center to Implement Maestro Enterprise Suite, PMS, Sales & Catering, ResEze Web Booking Engine / July 2005
Six-Property Les Hotels Jaro Chain Selects Maestro Multi-Property PMS, Sales & Catering, CRO, and ResEze Internet Booking / June 2005
Benchmark Going Strong with Maestro as Recommended Property Management Solution / June 2005
NORTHWIND Delivers Maestro Profitability Tool Suite to Boost ADR, Drive Repeat Business / May 2005
Maestro Users Group Findings Spotlight Operator Objectives; Incubator for Best Practices / May 2005
NORTHWIND Opens Virginia Office, Taps Industry Professional Margaret Legum For Business Development Position / April 2005 
Maestro Property Management Suite Selected by Five-Diamond Stein Eriksen Lodge and Four-Diamond Washington Duke Inn & Golf Club / March 2005
Hoteliers Logon to New NORTHWIND Website for Maestro Solutions that Deliver Profitability and Efficiency / March 2005
Religious Housing, Theological Conference Centers Occupancy Up 40%, Emerge as Growing Hospitality Segment, Competition in Some Markets / February 2005
Maestro Property Management Suite Selected by Seven Additional Full-Service Hotels in One Month for 1st Quarter Installation / January 2005
Maestro™ Brings Powerful E-Booking Tools to New York IH/M&R Show and Historic Hotels of America Annual Meeting / November 2004
Maestro Property Management Suite Tapped by Two More Prominent Historic Hotels of America Properties / November 2004
Universal Resorts Selects Maestro Enterprise Suite from NORTHWIND For Chain of 9 Luxury Resorts in The Maldives / October 2004
Maestro Property Management Suite Installed by Three Canadian Hotels to Integrate Operations, Boost Efficiency; The 284-room International Hotel of Calgary, Stonehaven Relais & Spa, and the Exclusive Severn Lodge Select Maestro / September 2004 
High Profile Downtown Property, Listel Vancouver in British Columbia, Taps Maestro for Integrated Functionality, Ease of Use / September 2004
Industry Recovery Evident as Operators Invest in Technology; Install Maestro Property Management Solutions in Over 1,500 Rooms in June / July 2004
NORTHWIND President Outlines Hot Technology Trends in Audio Interview; Dehan Discusses How to Halt Rate Erosion via Standardizing Rates Across all Channels, Importance of Integrating Yield  Management with GDS, PMS / June 2004 
NORTHWIND Expands Operations as Sole Provider of its Maestro Suite of Property Management Solutions in North America, Adds UK Distributors, Strengthens Support Standards / June 2004
NORTHWIND Successfully Completes Rollout of its Maestro ASP Front Office System to 65 Suburban Franchise System Properties / June 2004
Industry’s First Seamless GDS Yield Management Reservation Profitability Tools at HITEC; Client-Focused Rate Management Tutorials and Classes Provided / June 2004
Vintage Inn Chain Increases GDS and Web Reservations 500%; Four-Property Hotel Group Leverages NORTHWIND’s Maestro Yield Management, GDS Interface for Projected $1M in e-Bookings / May 2004
Holiday Inn Sydney at Rooty Hill Selects Maestro Enterprise Suite to Automate Front Office, Sales & Catering and Work Order Scheduling / May 2004
Canadian Military Learns from Hospitality Industry: Troops Heading Overseas Move Faster as Maestro System from NORTHWIND Streamlines Air Base Lodging Check-in From 1 Hour to 2 Minutes / March 2004
Suburban Franchise Systems Selects NORTHWIND to Install  Maestro ASP Front Office in 65 Suburban Extended Stay Hotels / December 2003 
State of Arkansas Woos Visitors: Automates 4 Lodge Operations and 23 Parks With Single-System Strategy and Internet Booking - Installs Maestro from NORTHWIND / November 2003
Extended-Stay Developer Centralizes Operation of Six Long-Term Stay Properties, Drives 70-Day Average Length of Stay / October 2003 
Hotel Companies Accelerate Property Conversions To Vacation Ownership, NORTHWIND Supports Trend with Strong Condominium and Timeshare Owner Management Applications / Sept 2003
Hotel Operators Leverage Technology to Reduce Labor Costs, Increase Revenue, Drive Occupancy; ROI Verified / June 2003
Swan Lake Resort and Conference Center Reduces Check-In Time 25%, The Yarrow Golf & Conference Center Smoothes Operations for Well Heeled Clientele / May 2003
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Maestro Enterprise Suite Leverages Strong Functionality for Multi-Property Operating Companies, Delivers Centralized Management, Cross-Selling, CRM Advantages / April 2003
NORTHWIND Commits to Clients' Profitability, Support Fees to Remain Low in 2003; Four Diamond Service Initiative Announced, Maintenance Renewal Fees Unchanged for Clients in Coming Year, Users Drive Enhancements / Feb 2003
Northwind Appoints Dave Carrick Director of Operations, Increases Value-Add to Customers Using Maestro Property Management Solutions / Jan 2003
Northwind Appoints Atoy Moya as New Client Service Specialist; To Build a Stronger Partnership with Existing Clients / Sept 2002
Maestro Adds The Sizzle To ResEze / June 2002 
Barnsley Gardens Charms the World Using Integrated Sales and Catering, PMS from Northwind / June 2002
Northwind - Forsys Maestro-SilverWare Collaboration Provides Unique Hotel - F&B Outlet Operating Efficiencies, Optimizes Guest Services and Customer Loyalty / May 2001
Canadian Hotel Owner-Operator Drills Down into Maestro PMS from NORTHWIND to Pump Guests, Profits Into 26 Properties / April 2002 
Château Cartier Resort Boosts Annual ADR and Sales With Maestro PMS, Yield Management, Sales and Catering from NORTHWIND / March 2002 
Maestro at Northwind Off to a Good Note in 2002 / Jan 2002 
NORTHWIND Announces Two–Way GDS and Internet Travel Portal Integration through Newtrade Technologies Inc. / December 2001 
Pacific International Hotels’ selects Maestro Property Management System / Nov 2001

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