Hotel Online  .Special Report


From Mainframes to Web Connectivity: 
Where the Hospitality Industry is Going 
.
Two generations of Northwind Leadership Share Their Insights
.
The unexpected effects of the Internet on the relationship
between guests, properties and tech vendors
-.
See NORTHWIND Maestro PMS at HITEC booth 325

By Jacob Dehan, founder and president of NORTHWIND Maestro PMS and Warren Dehan president of NORTHWIND Maestro PMS US Operations, June 2007

We have seen an amazing transformation of the hospitality industry by technology in the past 20 years.  The most apparent changes are the move from property-based mainframes and mini computers in the 80s to PC LANs and widespread use of the Internet in the Twenty First century. Substantial as this system evolution seems to be, the sea change for operators – and the tech vendors who serve them – caused by the Internet is the profound shift in basic business philosophy toward increased service. 
 


Jacob Dehan

Warren Dehan

The Internet has done considerably more than allow guests to reserve hotel rooms online.  It not only determines how a guest books a reservation, but if they book it. Online forums, travel chat rooms, blogs and other social media channels enable guests to instantly communicate and exchange information on virtually any hotel and its reputation before they ever book a reservation. The success of TripAdvisor, Epinions and other sites posting detailed property reviews makes it essential that operators invest as much effort on guest perception and service as they currently do on pricing strategy. If guests are not happy with a property, they use the Internet to spread the word.  But if a property does well, guests tell others about the hotel and become a very effective source of new business.  The Internet is becoming a consumer protection channel in each hotel consumer’s hands that makes it mandatory that properties always provide good service. 
 

The Web and the communications it enables have also underlined the need for vendors to provide first rate service to hotel operators.  NORTHWIND Maestro-PMS understands that the success of its clients is essential to its own corporate wellbeing.  Twenty years ago NORTHWIND, and we suspect many other vendors, concentrated their efforts on generating revenue and developing products to drive sales; today we are partnering with our clients.  In 1994 NORTHWIND began developing [our second generation PMS with] integrated modules to help hotels serve guests more quickly without relying on interfaces to other systems. To enable our clients to be more productive, in 2006 we introduced our Four-Diamond service program to provide comprehensive services like personalized online webinar training classes, one-on-one support and professional consulting services.   When our clients are fully leveraging Maestro to be more productive they have more time to spend delivering better service to guests.

The Internet empowers every individual because it facilitates universal guest communications 24 hours a day.   Since we know a large percentage of guests rate shop on the Internet before they book, Maestro cooperated with its properties to develop its Global Yield Management module.  Maestro Yield Management now enables operators to develop and deploy global revenue optimization strategies for one property or a hotel chain across all Internet channels, travel agents, hotel and corporate booking sites and other avenues uniformly so prospective guests find the same optimized rate at every touch point.  Additionally, Maestro is rolling out its Web Connection program that will make it possible for guests to reserve online a wide spectrum of package and non-package property activities such as golf tee times, dining reservations, spa treatments, recreational equipment rentals and other events; keeping the guest on property while allowing operators to maintain a 360 degree view of their guest through the guest centric Maestro PMS integration.  New Maestro Web Connection functions include Online Table Reservations, ResEze Group Management Controls, Online Package Element Building and Condo-Timeshare Owner Account Access, all designed to deliver optimal guest services and improve efficiency. 

Thanks to the Internet, the hotel industry is undergoing changes no one could have predicted, and both guests and properties are the winners.  Properties that grasp how universal Internet communication has transformed their guests and the way they do business will attract more business; and guests will benefit from properties that are able to meet their needs efficiently. As much as today’s era of Web connectivity allows people the freedom to work and communicate without travel, what will not change is that people will always want to socialize and travel, so our industry should be around for a long time, and Maestro will be here to serve its clients with a growing number of personalized services. 

Maestro Enterprise Suite 
We know how important it is that you provide your guests a consistent level of service and repeat recognition, while maintaining a 360 degree guest view at every point of contact. NORTHWIND empowers its clients by delivering robust Maestro application solutions sharing a single-image database. The Maestro Property Management Suite of solutions, with deployment options in Windows, Unix, Linux, Terminal Services, ASP and Web, is comprised of over 19 integrated modules including Front Office (PMS), Accounts Receivable, Analytics & Business Intelligence Tools, Sales & Catering, Multi-Property Mgmt., Condo Owner Mgmt. w/ Owner Web Functionality, Timeshare Owner Mgmt. w/ Owner Web Functionality, Spa & Activities Mgmt., Membership Mgmt., Yield Management, Golf Course Mgmt., Customer Relationship Mgmt., Central Reservation Office, Corporate Enterprise Mgmt., GDS Two-Way XML Connectivity or Integration, Web Booking Engine, Work Order Maintenance, Fine Dining & Retail POS, Table Res. w/ Web Booking, Concierge, Guest Experience Mgmt.

About Northwind
NORTHWIND, is recognized in the hospitality industry for its 'standard setting' Four Diamond Support Services and state-of-the-art Maestro technology. The company is widely respected for being a partner that understands how to help you boost productivity and strengthen management control for your hotel, resort, conference center or multi-property group by providing you with flexible software solutions that increase productivity and maximize ROI. With a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, retreats, state parks and clubs. Maestro applications are engineered for operators who need to manage their enterprise in a real time environment for the utmost operational control and profitability.

NORTHWIND will be exhibiting at HITEC 2007 June 26–28 in Orlando, FL Booth #325.
Contact or visit us to find out what our service can do for yours!

Contact

NORTHWIND - Maestro PMS, North America
Audrey MacRae - Director, Sales & Marketing
60 Renfrew Drive, Suite 235
Markham ON L3R 0E1
P: (905) 940-1923
1.888.723.3129
Email: info@Maestropms.com
http://www.maestropms.com/HOL

Media Contact
Julie Keyser-Squires, APR
Softscribe Inc.
Phone: 404-256-5512
Email: Julie@softscribeinc.com
www.softscribeinc.com


Also See Vintage Hotels Gains 360 Degree View of Guest at Every Touch Point with Maestro Enterprise Suite; Learn more about Maestro Four Diamond Service and free 'Web Connection' training at Northwind's HITEC booth / June 2007
Maestro Strengthens Internet Integration; Provides Clients Free Online 'Web Connection' Training to Boost Revenue, Productivity; New Web training program / June 2007
Maestro Partners with Hotel Operators and Experts on Web 2.0; Maestro sponsors 2nd annual Online Revealed travel conference for Web marketing to help hotel operators prepare and better understand the powerful effect of social media and Web 2.0 on internet bookings / June 2007
SunSwept Resorts Pampers Guests, Manages Multiple Properties Seamlessly With Maestro Enterprise System; Whether they come for romance or physical fitness, SunSwept guests enjoy top-notch service enabled by a single-image guest database / May 2007
Award-Winning Rudding Park Golf and Conference Center to Upgrade All Systems with Maestro Enterprise Suite; Luxury property taps Maestro PMS integrated multiple modules for extensive four stage property automation project / May 2007
Maestro Introduces Web Technology for The Wired Generation of Guests; Maestro 'Web Connection' gives operators total control of all Web and GDS channels / May 2007
UK Chains, Independents Thrive with Integrated, International Version of Robust Maestro PMS System Suite; NORTHWIND-Maestro PMS Builds Solid Presence in UK Hotel Market with Advanced Technology and Personal Service / April 2007
Maestro Installed at Top Ranked Fluno Conference Center Managed by Aramark Higher Education; World's #1 conference center partners with integrated Maestro PMS for banquet event and PMS on single platform, free online training Webinars / March 2007
Full-Service Hotels, Resorts See Revenue Payback, Optimized Efficiency with Integrated Maestro PMS Modules; Partnership & Hotel Technology Investment Delivers Premium Support Services & ROI / March 2007
Nantucket Island Resorts 5-Property Chain Relies on Maestro Multi-Property Suite for Rate Optimization, Operating Efficiency; Five premier hotels on Nantucket implement single-image database to streamline operations / February 2007
NORTHWIND Expands Maestro PMS with Advanced Resort Management Tools, Provides 360 Degree View of Your Guest / January 2007
Industry Leaders NORTHWIND & Jencess Partner in Response to Resort Industry Demand for All Inclusive Tech Solutions; Maestro leverages Jencess technology; delivers enhanced suite of PMS, Golf, Fine Dining POS, Retail POS, Membership Management / November 2006
One of New York’s “Sexiest Hotels” Installs Maestro Property Management; Madison Avenue property adds Maestro Analytics, ResEze Internet booking engine; single image database for all modules increases productivity / November 2006
Maestro Adds Retail POS, Membership and Golf Management to Extensive Product Suite, Automates All Areas of Property Operations with a Single Client Record / November 2006
Cabernets or Kayaks: Campbell's Resort Uses Maestro to Keep Guests Returning Generation after Generation; Seattle visitors come for its great service, beautiful location and the 'Best Wine List' in Washington State / October 2006
NORTHWIND Appoints David Warren Director of Services and Sales for Maestro PMS in the UK and Ireland / September 2006
Productivity' the Focus of NORTHWIND's 2006 Maestro Users' Conference; Three-day workshops help Maestro users maximize efficiency and boost profits / August 2006
NORTHWIND's Newest Maestro Technology Expansion and Rooftop Event a HITEC Smash; Maestro Analytics Business Intelligence Tool Applauded / July 2006
Luxury Skytop Lodge Increases Revenue with Focus on Groups, Packages;  Package Strategy Helps Drive 48% Reservation Conversion Rate / June 2006
New Maestro 'GEM' Guest Experience Management Drives Repeat Business, Captures Comments Online; Automated Response Analysis Boosts Guest Loyalty / May 2006
NORTHWIND Expands Client Support with Four-Diamond Service; Maestro Users Receive Online Training and Upgrades to Boost Productivity / April 2006
Campbell’s Resort Installs Maestro Enterprise Front Office, Spa, Sales & Catering, and Maestro Analytics / March 2006
Nantucket Island Resorts Installs Maestro Multi-Property Management System; 5-Property Chain with 240-Slip Marina Centralized Operations on Maestro Single-Image Database Software to Ensure Accurate Chain-wide Availability for Cross Selling / February 2006
15 Hotels, Resorts and Conference Centers Install Maestro Enterprise in 3rd Quarter / November 2005
Operators Weigh Options as Senate Moves toward New Data Security Rules / September 2005
Winthrop Rockefeller Center to Implement Maestro Enterprise Suite, PMS, Sales & Catering, ResEze Web Booking Engine / July 2005
Six-Property Les Hotels Jaro Chain Selects Maestro Multi-Property PMS, Sales & Catering, CRO, and ResEze Internet Booking / June 2005
Benchmark Going Strong with Maestro as Recommended Property Management Solution / June 2005
NORTHWIND Delivers Maestro Profitability Tool Suite to Boost ADR, Drive Repeat Business / May 2005
Maestro Users Group Findings Spotlight Operator Objectives; Incubator for Best Practices / May 2005
NORTHWIND Opens Virginia Office, Taps Industry Professional Margaret Legum For Business Development Position / April 2005 
Maestro Property Management Suite Selected by Five-Diamond Stein Eriksen Lodge and Four-Diamond Washington Duke Inn & Golf Club / March 2005
Hoteliers Logon to New NORTHWIND Website for Maestro Solutions that Deliver Profitability and Efficiency / March 2005
Religious Housing, Theological Conference Centers Occupancy Up 40%, Emerge as Growing Hospitality Segment, Competition in Some Markets / February 2005
Maestro Property Management Suite Selected by Seven Additional Full-Service Hotels in One Month for 1st Quarter Installation / January 2005
Maestro™ Brings Powerful E-Booking Tools to New York IH/M&R Show and Historic Hotels of America Annual Meeting / November 2004
Maestro Property Management Suite Tapped by Two More Prominent Historic Hotels of America Properties / November 2004
Universal Resorts Selects Maestro Enterprise Suite from NORTHWIND For Chain of 9 Luxury Resorts in The Maldives / October 2004
Maestro Property Management Suite Installed by Three Canadian Hotels to Integrate Operations, Boost Efficiency; The 284-room International Hotel of Calgary, Stonehaven Relais & Spa, and the Exclusive Severn Lodge Select Maestro / September 2004 
High Profile Downtown Property, Listel Vancouver in British Columbia, Taps Maestro for Integrated Functionality, Ease of Use / September 2004
Industry Recovery Evident as Operators Invest in Technology; Install Maestro Property Management Solutions in Over 1,500 Rooms in June / July 2004
NORTHWIND President Outlines Hot Technology Trends in Audio Interview; Dehan Discusses How to Halt Rate Erosion via Standardizing Rates Across all Channels, Importance of Integrating Yield  Management with GDS, PMS / June 2004 
NORTHWIND Expands Operations as Sole Provider of its Maestro Suite of Property Management Solutions in North America, Adds UK Distributors, Strengthens Support Standards / June 2004
NORTHWIND Successfully Completes Rollout of its Maestro ASP Front Office System to 65 Suburban Franchise System Properties / June 2004
Industry’s First Seamless GDS Yield Management Reservation Profitability Tools at HITEC; Client-Focused Rate Management Tutorials and Classes Provided / June 2004
Vintage Inn Chain Increases GDS and Web Reservations 500%; Four-Property Hotel Group Leverages NORTHWIND’s Maestro Yield Management, GDS Interface for Projected $1M in e-Bookings / May 2004
Holiday Inn Sydney at Rooty Hill Selects Maestro Enterprise Suite to Automate Front Office, Sales & Catering and Work Order Scheduling / May 2004
Canadian Military Learns from Hospitality Industry: Troops Heading Overseas Move Faster as Maestro System from NORTHWIND Streamlines Air Base Lodging Check-in From 1 Hour to 2 Minutes / March 2004
Suburban Franchise Systems Selects NORTHWIND to Install  Maestro ASP Front Office in 65 Suburban Extended Stay Hotels / December 2003 
State of Arkansas Woos Visitors: Automates 4 Lodge Operations and 23 Parks With Single-System Strategy and Internet Booking - Installs Maestro from NORTHWIND / November 2003
Extended-Stay Developer Centralizes Operation of Six Long-Term Stay Properties, Drives 70-Day Average Length of Stay / October 2003 
Hotel Companies Accelerate Property Conversions To Vacation Ownership, NORTHWIND Supports Trend with Strong Condominium and Timeshare Owner Management Applications / Sept 2003
Hotel Operators Leverage Technology to Reduce Labor Costs, Increase Revenue, Drive Occupancy; ROI Verified / June 2003
Swan Lake Resort and Conference Center Reduces Check-In Time 25%, The Yarrow Golf & Conference Center Smoothes Operations for Well Heeled Clientele / May 2003
Bodyguards, Health Consultants Help Stressed-Out Professionals Take A Break At The Caribbean’s Premier Spa Adventure Resorts / May 2003 
Maestro Enterprise Suite Leverages Strong Functionality for Multi-Property Operating Companies, Delivers Centralized Management, Cross-Selling, CRM Advantages / April 2003
NORTHWIND Commits to Clients' Profitability, Support Fees to Remain Low in 2003; Four Diamond Service Initiative Announced, Maintenance Renewal Fees Unchanged for Clients in Coming Year, Users Drive Enhancements / Feb 2003
Northwind Appoints Dave Carrick Director of Operations, Increases Value-Add to Customers Using Maestro Property Management Solutions / Jan 2003
Northwind Appoints Atoy Moya as New Client Service Specialist; To Build a Stronger Partnership with Existing Clients / Sept 2002
Maestro Adds The Sizzle To ResEze / June 2002 
Barnsley Gardens Charms the World Using Integrated Sales and Catering, PMS from Northwind / June 2002
Northwind - Forsys Maestro-SilverWare Collaboration Provides Unique Hotel - F&B Outlet Operating Efficiencies, Optimizes Guest Services and Customer Loyalty / May 2001
Canadian Hotel Owner-Operator Drills Down into Maestro PMS from NORTHWIND to Pump Guests, Profits Into 26 Properties / April 2002 
Château Cartier Resort Boosts Annual ADR and Sales With Maestro PMS, Yield Management, Sales and Catering from NORTHWIND / March 2002 
Maestro at Northwind Off to a Good Note in 2002 / Jan 2002 
NORTHWIND Announces Two–Way GDS and Internet Travel Portal Integration through Newtrade Technologies Inc. / December 2001 
Pacific International Hotels’ selects Maestro Property Management System / Nov 2001

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.