Markham,
ON � June 23, 2008 � Located near the ocean in Cape May, New Jersey, all
seven properties in the Cape Resorts Group portfolio offer guests beautiful
accommodations in sophisticated luxury. Most of the properties cater
to families and business travelers, while one property focuses specifically
on pampering couples exclusively. With such a diverse guest base
and the imminent opening of an eighth property, the Resorts Group recently
found itself requiring a property management system that could integrate
data from each of the unique boutiques into one single database to support
its growth and leverage multi-property technology for more efficient operation.
Perhaps more importantly, finding the right multi-property
PMS would enable Cape Resorts to centralize its operation on one system
to cross-sell properties, provide better guest service and market to its
large guest pool more effectively. After a wide-ranging system search,
Cape Resorts selected the Maestro Integrated Property Management System
from NORTHWIND that automates the company�s:
�With more than 500 rooms across seven properties,
we needed a software solution that did more than just collect information,�
observed Cape Resorts Group�s Revenue Manager Jeanni Ronk. �One of
the reasons we chose Maestro is its ability to track data in a single database
and the ability it gives us to mine that data and conduct highly specialized,
targeted marketing to our guests based on their activity preferences.�
Maestro�s platform and seamless system integration enables Cape Resorts
to centralize functions such as sales, accounting, spa booking and retail
POS. �All of our properties and their separate systems are now fully
integrated and we do not have to worry about interfaces between Maestro�s
systems because the modules share the same system platform and database.�
Ronk explained the property previously used a DOS-based system that was
difficult to support and expensive to maintain. �Maestro�s
hotel software utilizes a single-image database that enables us to
quickly and securely look at each guest�s activities across all our properties
from any location.�
Centralized Yield Management & Web Reservations
Ronk also noted that Maestro�s cross-property
ResEze Web reservation functionality is particularly important to Cape
Resorts. ResEze directly accesses the Maestro Front Office
system at each hotel to ensure guests can book online and the properties
can sell to last-room availability. �Maestro�s inventory for all
our hotels is maintained real-time, and the system has a great yield management
module. I use it across all our channels so we can easily establish
rate parody�� Ronk said. Guests see the same rate regardless
of the channel they book on. �Before, I was managing rates in Expedia,
Pegasus and other channels. Maestro allows me to manage it all in
one place � the guests appreciate that too.�
In addition to the system�s ease of use, Ronk
also notes that Maestro�s support and training has been superlative.
Prior to live implementation in February, Maestro twice sent a team to
Cape Resorts to train staff across the properties so that they could begin
taking reservations even before one of the properties actually opened for
high season. Maestro�s 24/7 award-winning Diamond Plus Service saves
Cape Resorts money because, Ronk says, she can call them anytime and arrange
to have the appropriate people available to provide functionality demos,
or conduct mini-training sessions for new hires, all as part of their normal
maintenance fee.
�Maestro understands the unique needs of independent
property chains and boutique hotels and they helped us over any hurdles
we encountered since going live,� Ronk said. �I wanted to purchase
a system from a company with a reputation for hands-on professional service,
and the Maestro organization has provided that, and more.�
About Cape Resorts Group
Cape Resorts Group is a hotel management company
representing a portfolio of top-tiered hotel properties in Cape May and
Atlantic City, New Jersey. Its management team includes a complete
compliment of hospitality professionals offering the following specialties:
revenue and yield management, sales and marketing, accounting, customer
service, human resources, and food and beverage. As of 2008, we will
operate 8 properties within the luxury hotel market with an inventory of
over 550 rooms. In addition we operate four dining rooms nearing
300 seats, business meeting rooms and banquet space totaling over 10,000
square feet, various lounges and a nightclub. Cape Resorts Group
maintains and utilizes a data base system which includes over 50,000 previous
guests. We also operate a 24-hour, state-of-the-art, central reservation
office serving all of our properties.
Maestro
Property Management Suite
The Maestro Suite is comprised of more than 20
integrated modules on a single-image database for centralized, real-time
full property automation, providing a 360-degree guest view at every point
of contact. Solutions include Front Office (PMS), Accounts Receivable,
Analytics and Business Intelligence Tools, Sales and Catering, Multi-Property
Management, Condo Owner Management with Web Functionality, Timeshare Owner
Management with Web Functionality, Spa and Activities, Club Membership,
Yield Management, Golf Course, CRM, Central Reservation Office, Corporate
Enterprise Management, GDS Two-Way XML Connectivity or Integration, ResEze
Web Booking Engine, Work Orders, Fine Dining and Retail POS, Table Reservations
with Web Booking, Concierge and Guest Experience Measurement. The Maestro
PMS is database independent (ODBC Compliant) and may be deployed via Windows,
UNIX, Linux, Terminal Services, hosted and Web platforms.
About NORTHWIND � Maestro PMS
NORTHWIND
is recognized in the hospitality industry for its �standard setting� Diamond
Plus Services and state-of-the-art Maestro technology. The company is respected
for being a long term partner that understands how to help you boost productivity
and strengthen management control for your hotel, resort, conference center
or multi-property group by providing flexible solutions that increase productivity
and maximize ROI. With a network of dealers and offices worldwide, NORTHWIND
is a leading supplier of software for all types of hospitality operations
including hotels, resorts, timeshares, condominiums, retreats, state parks
and clubs. Maestro applications are engineered for operators who need to
manage their enterprise in a real-time environment for the utmost operational
control and profitability. NORTHWIND is empowering over 8000 users worldwide
by delivering the industry�s most scaleable, flexible and advanced property
management solution suite with more than 20 robust Maestro modules. |