Hotel Online  .Special Report


Cabernets or Kayaks: Campbell’s Resort Uses Maestro to Keep
Guests Returning Generation after Generation
.
Seattle visitors come for great service, beautiful location
and the ‘Best Wine List’ in Washington State
.
-.
October, 24 2006 – Owned and operated by the same family for 105 years, Campbell’s Resort on Lake Chelan has prospered through a century of changes and continues to attract guests to its beautiful property and pristine location.   Seattle families once traveled by wagon from the rainy Pacific coast to the Cascade Mountains for the blue skies and warm weather.  Today, a fourth-generation of guests arrive at Campbell’s Resort in SUVs, but now they come for the resort’s conference center and matchless wine list as well as for the beautiful lake and hearty outdoor recreation activities.

“We are the longest continuously owned and operated resort in the state of Washington and I am the fourth generation of Campbell innkeepers,” said Art Campbell, president and general manager of Campbell’s Resort.  “We enlarged and modernized the resort and added a complete conference center, yet maintained our high standards for guest service.  The key to our success is knowing who our guests are, understanding that they come here for a relaxed family environment, and then providing it.”  As part of its modernization program Campbell’s Resort upgraded its system technology by installing Maestro Enterprise, a suite of software applications that automates its front office, spa, and convention and meeting facilities on one data base for instant access to guest information from any location on property. 

“We chose the Maestro Enterprise Suite to integrate all our property’s profit centers because it allows us to unite transactional data and guest information on separate specialized modules within a single system and database.  This is the most efficient way to automate a resort like Campbell’s with multiple profit centers.  Maestro was the best multiple-module single-image database system we found.” 

Along with many repeat guests each year Campbell’s Resort is attracting plenty of new business thanks to the area’s recent notoriety as the new wine capital of Washington State.  “Our business is seasonal, with a large number of families returning here for vacations in the spring and summer,” explained Campbell.  “The fall and winter seasons are attracting a growing number of business groups who come to the Resort for meetings in our 14,000-square-foot conference center, and our new Spa is very popular with guests in all seasons.”  By automating the Resort’s front office operation, Spa and its Group Sales and Catering facility on Maestro modules with a single data base, the property serves all its guest segments more efficiently.  The system tracks group purchases and meal extensions and its staff answers guests’ queries quickly and professionally.  Campbell’s also installed the Maestro Analytics business intelligence system which allows the Resort’s sales team to quickly analyze a group’s past profitability from all profit centers while current agreements are being negotiated.  The result is a contract based on the most complete business information.

“The reason our family has maintained a successful hospitality business for over a century is service,” said Art Campbell.  “We have very little staff turnover - our grounds supervisor has been with us for 37 seasons.  We remember our guests and what they enjoy.”  Campbell’s Resort is located at the end of the 55-mile long crystal Lake Chelan and summer guests prize its water activities like kayaking and swimming and scenic hiking trails.  The resort is also building a strong winter following because it is close to the Echo Ridge and Mission Ridge recreation areas for Nordic and downhill skiing.  Service is also the reason Campbell’s Resort selected the Maestro Front Office, Sales and Catering and Spa systems to automate its resort.

“Service and technical support are 70 percent of any hotel system installation,” said Campbell’s IT Manager, Alaric Pratt.  “NORTHWIND is my new benchmark for system support.  They have a thorough knowledge of hotel operations and their installation teams are very professional.  We believe in a single point of contact for support and Maestro’s Front Office, Sales and Catering, and Spa systems are all on the same database and supported by the same team.  They do a great job.”  Pratt also stated that he valued NORTHWIND’s free training webinars and client conference calls where users can compare best practices and gain insights on how to make the most effective use of their systems. 

Although it is a lakeside resort up 1,100 feet in the Cascade Mountains, Campbell’s Resort is far from rustic.  Many rooms have fireplaces, but the property’s Campbell's House Café, Second Floor Pub and Veranda dining outlets have received the ‘Best Wine List in Washington State’ award from Wine Press Northwest magazine for three consecutive years.  Quite an accomplishment for a state that boasts upscale cities like Seattle, Tacoma and Spokane. 

After 105 years of continuous operation, Campbell’s Resort remains vital, continually growing and changing with the times.  “We will be expanding our conference center in the next year,” said Campbell.  “Our new RiverRoom Spa and our extensive wine cellar are attracting a younger guest mix, but our hospitality heritage is still focused on cleanliness, safety and comfort; these never go out of style.  We may use the most advanced Maestro Enterprise technology to run our business more efficiently, but we keep it in the background so we can focus on caring for our longtime guests and new friends.  This is the key to our success.”

About Campbell’s Resort

Campbell’s Resort, located on the shores of crystal clear Lake Chelan in the Cascade Mountains has been operated by the Campbell’s for 105 years and provides access to championship golf, excellent hiking trails, swimming, boating, winter sports and other family activities.  Campbell’s Resort also offers central Washington’s finest conference center with 14,000 square feet of state-of-the-art meeting facilities.  All Campbell's 170 guest rooms are all located on the water, with 5 guest lodges, all having dramatic up-lake views of the Cascade Mountains. Lakeside cottages are also available.  All rooms are non-smoking.  Guest room amenities include bathrooms with separate basins and dressing area, all with balcony or patio.  Complimentary newspapers are delivered each morning. Campbell's offers guests the historic award winning Campbell House Cafe, Second Floor Pub/Veranda and pool side beach bar. Guests enjoy waterfront activities, beach sports, lake or pool swimming, outdoor barbecues, and picnicking on 8 acres of landscaped grounds. 

About NORTHWIND

NORTHWIND, known in the hospitality industry for its service and state-of-the-art technology, is widely respected for providing hotels, private organizations, and corporate management companies with flexible software solutions that increase productivity.

Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, seminaries, state parks, and clubs.  Maestro applications are engineered for operators who need to manage their enterprise in a real time environment for the utmost operational control and profitability.  Designed to maximize the efficiency of any size single hotel or multi-property enterprise, NORTHWIND's Maestro solution offers the most productive working environment, which includes the following suite of products:  PMS, Sales & Catering, Spa & Activities Management, CRM, Corporate Reservations Office, Multi-Property Management, Condo/Owner Management, Yield Management, F&B POS & Online Table Res, Retail POS, GDS Connectivity and ResEze Internet Reservations.  This comprehensive multi-platform (Windows 2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations.  NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support. 

Contact

 

Campbell's Resort on Lake Chelan
104 W Woodin
Chelan, WA 98816
Phone: 509-682-2561
Email: info@campbellsresort.com
http://www.campbellsresort.com/
 

Audrey MacRae – Director, Sales & Marketing 
NORTHWIND
60 Renfrew Drive, Suite #235
Markham, ON L3R 0E1
Phone: (905) 940-1923 ext - 246
1-888-NORTH88 (667-8488)
Fax: (905) 940-1925
Email: info@Maestropms.com
http://www.Maestropms.com

Media Contact
Julie Squires
Softscribe Inc.
Phone: 404-256-5512
Email: julie@softscribeinc.com
http://www.softscribeinc.com


Also See NORTHWIND Appoints David Warren Director of Services and Sales for Maestro PMS in the UK and Ireland / September 2006
Productivity' the Focus of NORTHWIND's 2006 Maestro Users' Conference; Three-day workshops help Maestro users maximize efficiency and boost profits / August 2006
NORTHWIND's Newest Maestro Technology Expansion and Rooftop Event a HITEC Smash; Maestro Analytics Business Intelligence Tool Applauded / July 2006
Luxury Skytop Lodge Increases Revenue with Focus on Groups, Packages;  Package Strategy Helps Drive 48% Reservation Conversion Rate / June 2006
New Maestro 'GEM' Guest Experience Management Drives Repeat Business, Captures Comments Online; Automated Response Analysis Boosts Guest Loyalty / May 2006
NORTHWIND Expands Client Support with Four-Diamond Service; Maestro Users Receive Online Training and Upgrades to Boost Productivity / April 2006
Campbell’s Resort Installs Maestro Enterprise Front Office, Spa, Sales & Catering, and Maestro Analytics / March 2006
Nantucket Island Resorts Installs Maestro Multi-Property Management System; 5-Property Chain with 240-Slip Marina Centralized Operations on Maestro Single-Image Database Software to Ensure Accurate Chain-wide Availability for Cross Selling / February 2006
15 Hotels, Resorts and Conference Centers Install Maestro Enterprise in 3rd Quarter / November 2005
Operators Weigh Options as Senate Moves toward New Data Security Rules / September 2005
Winthrop Rockefeller Center to Implement Maestro Enterprise Suite, PMS, Sales & Catering, ResEze Web Booking Engine / July 2005
Six-Property Les Hotels Jaro Chain Selects Maestro Multi-Property PMS, Sales & Catering, CRO, and ResEze Internet Booking / June 2005
Benchmark Going Strong with Maestro as Recommended Property Management Solution / June 2005
NORTHWIND Delivers Maestro Profitability Tool Suite to Boost ADR, Drive Repeat Business / May 2005
Maestro Users Group Findings Spotlight Operator Objectives; Incubator for Best Practices / May 2005
NORTHWIND Opens Virginia Office, Taps Industry Professional Margaret Legum For Business Development Position / April 2005 
Maestro Property Management Suite Selected by Five-Diamond Stein Eriksen Lodge and Four-Diamond Washington Duke Inn & Golf Club / March 2005
Hoteliers Logon to New NORTHWIND Website for Maestro Solutions that Deliver Profitability and Efficiency / March 2005
Religious Housing, Theological Conference Centers Occupancy Up 40%, Emerge as Growing Hospitality Segment, Competition in Some Markets / February 2005
Maestro Property Management Suite Selected by Seven Additional Full-Service Hotels in One Month for 1st Quarter Installation / January 2005
Maestro™ Brings Powerful E-Booking Tools to New York IH/M&R Show and Historic Hotels of America Annual Meeting / November 2004
Maestro Property Management Suite Tapped by Two More Prominent Historic Hotels of America Properties / November 2004
Universal Resorts Selects Maestro Enterprise Suite from NORTHWIND For Chain of 9 Luxury Resorts in The Maldives / October 2004
Maestro Property Management Suite Installed by Three Canadian Hotels to Integrate Operations, Boost Efficiency; The 284-room International Hotel of Calgary, Stonehaven Relais & Spa, and the Exclusive Severn Lodge Select Maestro / September 2004 
High Profile Downtown Property, Listel Vancouver in British Columbia, Taps Maestro for Integrated Functionality, Ease of Use / September 2004
Industry Recovery Evident as Operators Invest in Technology; Install Maestro Property Management Solutions in Over 1,500 Rooms in June / July 2004
NORTHWIND President Outlines Hot Technology Trends in Audio Interview; Dehan Discusses How to Halt Rate Erosion via Standardizing Rates Across all Channels, Importance of Integrating Yield  Management with GDS, PMS / June 2004 
NORTHWIND Expands Operations as Sole Provider of its Maestro Suite of Property Management Solutions in North America, Adds UK Distributors, Strengthens Support Standards / June 2004
NORTHWIND Successfully Completes Rollout of its Maestro ASP Front Office System to 65 Suburban Franchise System Properties / June 2004
Industry’s First Seamless GDS Yield Management Reservation Profitability Tools at HITEC; Client-Focused Rate Management Tutorials and Classes Provided / June 2004
Vintage Inn Chain Increases GDS and Web Reservations 500%; Four-Property Hotel Group Leverages NORTHWIND’s Maestro Yield Management, GDS Interface for Projected $1M in e-Bookings / May 2004
Holiday Inn Sydney at Rooty Hill Selects Maestro Enterprise Suite to Automate Front Office, Sales & Catering and Work Order Scheduling / May 2004
Canadian Military Learns from Hospitality Industry: Troops Heading Overseas Move Faster as Maestro System from NORTHWIND Streamlines Air Base Lodging Check-in From 1 Hour to 2 Minutes / March 2004
Suburban Franchise Systems Selects NORTHWIND to Install  Maestro ASP Front Office in 65 Suburban Extended Stay Hotels / December 2003 
State of Arkansas Woos Visitors: Automates 4 Lodge Operations and 23 Parks With Single-System Strategy and Internet Booking - Installs Maestro from NORTHWIND / November 2003 
Extended-Stay Developer Centralizes Operation of Six Long-Term Stay Properties, Drives 70-Day Average Length of Stay / October 2003 
Hotel Companies Accelerate Property Conversions To Vacation Ownership, NORTHWIND Supports Trend with Strong Condominium and Timeshare Owner Management Applications / Sept 2003
Hotel Operators Leverage Technology to Reduce Labor Costs, Increase Revenue, Drive Occupancy; ROI Verified / June 2003
Swan Lake Resort and Conference Center Reduces Check-In Time 25%, The Yarrow Golf & Conference Center Smoothes Operations for Well Heeled Clientele / May 2003
Bodyguards, Health Consultants Help Stressed-Out Professionals Take A Break At The Caribbean’s Premier Spa Adventure Resorts / May 2003 
Maestro Enterprise Suite Leverages Strong Functionality for Multi-Property Operating Companies, Delivers Centralized Management, Cross-Selling, CRM Advantages / April 2003
NORTHWIND Commits to Clients' Profitability, Support Fees to Remain Low in 2003; Four Diamond Service Initiative Announced, Maintenance Renewal Fees Unchanged for Clients in Coming Year, Users Drive Enhancements / Feb 2003
Northwind Appoints Dave Carrick Director of Operations, Increases Value-Add to Customers Using Maestro Property Management Solutions / Jan 2003
Northwind Appoints Atoy Moya as New Client Service Specialist; To Build a Stronger Partnership with Existing Clients / Sept 2002
Maestro Adds The Sizzle To ResEze / June 2002 
Barnsley Gardens Charms the World Using Integrated Sales and Catering, PMS from Northwind / June 2002
Northwind - Forsys Maestro-SilverWare Collaboration Provides Unique Hotel - F&B Outlet Operating Efficiencies, Optimizes Guest Services and Customer Loyalty / May 2001
Canadian Hotel Owner-Operator Drills Down into Maestro PMS from NORTHWIND to Pump Guests, Profits Into 26 Properties / April 2002 
Château Cartier Resort Boosts Annual ADR and Sales With Maestro PMS, Yield Management, Sales and Catering from NORTHWIND / March 2002 
Maestro at Northwind Off to a Good Note in 2002 / Jan 2002 
NORTHWIND Announces Two–Way GDS and Internet Travel Portal Integration through Newtrade Technologies Inc. / December 2001 
Pacific International Hotels’ selects Maestro Property Management System / Nov 2001

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.