Penka Sevova Named General Manager
STOWE, VT —September 24th, 2018 – Springer-Miller Systems (SMS), the leading provider of guest-centric hospitality and spa management systems, announces the promotion of Penka Sevova to General Manager of SMS SpaSoft System Solutions.
The spa industry’s growth and the increased demand for SpaSoft‘s products and services have led SMS to redefine the SpaSoft product group within the SMS organization with Penka at its helm.
Penka will continue to lead the evolution of our Spa System Solutions at SMS. Rob Selwah, SMS President commented, "SpaSoft's explosive growth has required us to be more proactive in our re-engineering of the system to meet industry demands and allow the Spa business to continuously evolve. One of Penka’s greatest strengths is her desire to connect with our customers, understand their needs/challenges and deliver solutions to make their lives easier. She is the most qualified person to take the helm at SpaSoft as she not only understands the industry but the product’s capabilities inside and out.”
Penka has been with SpaSoft, working out of the SpaSoft corporate office in Markham (Toronto) Canada, for over 19 years. Most recently, Sevova was the Director of Product Development and she has been integral to SpaSoft's success since she joined the team. As General Manager, Penka will be responsible for leading all aspects of the SpaSoft business strategy, with a continued focus on the transformation of the SpaSoft product (Enhanced Reporting, Database Agnostic, Mobile Ready and True Cloud) and business.
Sevova recently shared her thoughts on her promotion, "It’s a great privilege and opportunity to lead a strong team that is dedicated to delivering valuable solutions to our clients. We are proud to be a part of their success story. I’m looking forward to the busy and exciting times ahead of us!"