Jonas Hospitality is excited to announce the promotion of Jim Rowe to SVP Sales & Marketing, Property Systems in a move that will bring all brands closer together under the Jonas Hospitality Brand.

Jim Rowe will oversee the sales and marketing departments across brands, including Springer-Miller Systems (SMS), a leader in luxury hospitality solutions, and SpaSoft, a leading provider of spa management software in addition to Jonas Chorum, [leader in property management solutions], where he’s served as VP of Sales & Marketing for 7 years. In total, Jim has been a valued leader in the Jonas Hospitality organization for nine years.

Jim’s recent focus under Jonas Hospitality has provided valuable insight into the hospitality Industry and a unique vantage point to see how deeper integrations between Jonas Hospitality’s Property Systems can provide our customers with improved functionality.

Jonas Hospitality is looking to the future to unify its brands and solutions, including SMS, SpaSoft, and Jonas Chorum. Jim’s new role over Property Systems will allow more collaboration and innovation across the Jonas Hospitality portfolio while providing individual brands with achievable goals and direction.

“Jim has spent his time with Jonas Hospitality understanding the market, finding strengths, fixing weaknesses, and unifying the team’s efforts,” says Mark Loyd, Jonas Hospitality Group Leader, “I am confident in his ability to continue his work with bringing in SMS and SpaSoft. We are excited for Jim to step into this new role and further the Jonas Hospitality vision.”

“SMS and SpaSoft have long reputations in the industry, with loyal customers and top solutions. Their teams are hard-working and always looking for ways to improve, so I’m excited to bring them together,” says Jim Rowe “Through collaboration and innovation across brands, I’m confident Jonas Hospitality can continue to build on current success.”