ALPHARETTA, GA and HOUSTON, TX, September 20, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has become fully integrated with the The Rainmaker Group‘s guestrev® product to help drive revenue and manage forecasting for SHR clients.

Hotel properties that utilize both guestrev and Windsurfer will now be able to see Daily Rates, overbooking (at the property level or room type level), and Open/Close to Stay-Through within the CRS, instead of waiting for their PMS to relay the same data. And by sending pricing recommendations directly to Windsurfer, properties will now have the ability to access strategic information as they make pricing decisions.

“We are excited to partner with SHR on a streamlined technology integration between the Windsurfer CRS and Rainmaker’s guestrev profit optimization solution. This real-time integration will provide SHR and Rainmaker customers with increased profitability through dynamic pricing capabilities,” said Mike Cowles, CEO of Rainmaker. “We understand the importance of working with best in class companies to provide quality experiences for our customers and we are proud to have SHR as a new integration partner.”

Nicole Adair, Corporate Director of Revenue Management for SHR agrees. “At SHR, we recognize the importance of a data-driven revenue management strategy and are looking forward to bringing the power of our Windsurfer CRS distribution platform to Rainmaker RMS clients,” she said. “This integration will allow our mutual clients to more seamlessly deploy their revenue strategy across distribution channels, and significantly reduce their manual processes.”