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ALPHARETTA, GA and HOUSTON, TX, September 20, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies and developer of Windsurfer® CRS, has become fully integrated with the The Rainmaker Group’s guestrev® product to help drive revenue and manage forecasting for SHR clients.

Hotel properties that utilize both guestrev and Windsurfer will now be able to see Daily Rates, overbooking (at the property level or room type level), and Open/Close to Stay-Through within the CRS, instead of waiting for their PMS to relay the same data. And by sending pricing recommendations directly to Windsurfer, properties will now have the ability to access strategic information as they make pricing decisions.

“We are excited to partner with SHR on a streamlined technology integration between the Windsurfer CRS and Rainmaker’s guestrev profit optimization solution. This real-time integration will provide SHR and Rainmaker customers with increased profitability through dynamic pricing capabilities,” said Mike Cowles, CEO of Rainmaker. “We understand the importance of working with best in class companies to provide quality experiences for our customers and we are proud to have SHR as a new integration partner.”

Nicole Adair, Corporate Director of Revenue Management for SHR agrees. “At SHR, we recognize the importance of a data-driven revenue management strategy and are looking forward to bringing the power of our Windsurfer CRS distribution platform to Rainmaker RMS clients,” she said. “This integration will allow our mutual clients to more seamlessly deploy their revenue strategy across distribution channels, and significantly reduce their manual processes.”

About SHR

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR is a leading provider of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing profitability. The technical maturity of SHR—having built not one but two Central Reservations Systems (CRS)—is second to none. In addition to serving thousands of properties around the globe with Windsurfer® CRS and Booking Engine, the company also provides Revenue Management for Hire to brands, chains, and management companies. SHR brings hoteliers nimble technology, intelligently supported by tested industry experts—keeping hotels competitive. For more information, please visit www.shr.global. SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Contact: Jason Emanis, Vice President of Marketing

info@shr.global / +1 713.333.9944

About Rainmaker

Rainmaker is the hotel revenue management and profit optimization cloud. Rainmaker partners with hotels, resorts, and casinos to help them outperform their revenue and profit objectives. Rainmaker’s cloud-based solutions for transient and group pricing optimization, demand forecasting, business intelligence and market analysis are designed to help hoteliers streamline operations and revenue optimization processes, improve lead performance and drive guest bookings. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s ‘Fastest Growing Privately Held Companies’ for the last seven years and to the Atlanta Business Chronicle’s list of ‘100 Fastest Growing Companies in Atlanta.’ Rainmaker serves hospitality customers throughout the world from its corporate headquarters in Alpharetta, Ga. and from offices in Las Vegas, Singapore, and Dubai. To learn more about Rainmaker and its suite of hotel revenue management and profit optimization solutions, visit www.LetItRain.com.

Contact: Dana Glaze, Senior Marketing Manager

contact@letitrain.com / +1 470.440.2041

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