revenue optimization

/Tag: revenue optimization

revenue optimization

Rainmaker, a Cendyn company, Ranks on Inc. 5000 List of America’s Fastest-Growing Private Companies

Cendyn | August 21, 2019

Boca Raton, FL. — August 21, 2019 — Cendyn is proud to announce that The Rainmaker Group, a Cendyn Company, has ranked on the Inc. 5000 list of the fastest growing privately held companies in the U.S. for 2019. This marks the eighth year for Rainmaker to achieve this honor since 2010. With a continuously expanding customer base and an industry leading platform of revenue & profit solutions, Rainmaker continues to rank on the Inc. 5000 list due to its impressive growth in the hospitality space. Founded in 1998 by Bruce Barfield and Tammy Farley, Rainmaker was recently acquired by Cendyn. As the leading innovative cloud software a...

RM Strategies & Best Practices for Pre-Opening Your Property

Dan Skodol | August 20, 2019

By Dan Skodol, Vice President of Revenue Analytics at Rainmaker, a Cendyn company Despite reports of a weakening global growth rate through 2020,1 research from IBISWorld shows that the hotels and motels industry has outperformed the broader economy for the past five years, and total industry revenue so far this year has reached $206 billion.2 Globally, there are 100,535 businesses, with a slate of new project openings continuously being added to the lodging landscape. We saw an increase of 669,460 rooms in 2018 in the U.S. alone.3 Whether renovating a building, buying an existing hotel, or building from the ground up, a hotel owner is ...

Rainmaker, a Cendyn Company, Has VP Lead Session on Measuring the Success of Group Business at Hotel Data Conference

Rainmaker | August 13, 2019

ALPHARETTA, GA. — August 13, 2019 — Rainmaker, a Cendyn company, today announced that Dan Skodol, the company’s vice president of revenue analytics, will be leading a session at Hotel Data Conference on August 15, 2019 at the JW Marriott in Nashville, TN. Dan will also participate in a panel on August 16 discussing The true price and value of loyalty at the. conference. The company is a Presenting Sponsor of the event. Skodol’s session titled, “Group Revenue Management – Measuring Success” will take place from 4:15-4:40 on August 15th and will highlight key metrics hoteliers can use to evaluate the success of a Revenue Manage...

The Key to Profitability: Understand Your Demand Forecast

Dan Skodol | August 7, 2019

By Dan Skodol A hotel that is constantly jam-packed with guests is not automatically a profitable one. The goal of a successful hotel is not necessarily to achieve 100 percent occupancy, but rather to optimize revenue. And developing a way to more accurately forecast daily demand is a key operational challenge for hoteliers.1 Today’s hospitality landscape is characterized by increasing room supply and tight margins. In addition, stiff competition makes it imperative for hotel revenue managers to continuously adjust strategies to remain relevant. Predicting how many customers your hotel will have on any given night, anticipating the sa...

Cendyn Announces Acquisition of The Rainmaker Group

Cendyn | August 1, 2019

Boca Raton, Florida, USA, Thursday, August 1, 2019 - Cendyn, the leading innovator in hotel CRM and hotel sales platforms for the hospitality industry, today announces the acquisition of The Rainmaker Group, a leading revenue and profit optimization platform for hotels, resorts and casinos. The acquisition of The Rainmaker Group’s integrated solutions will enable Cendyn to drive performance across all aspects of the hotel business. Aligning operations, marketing, sales, and now, revenue will provide hoteliers with the means to optimize their strategies and drive performance and loyalty across their businesses. As part of the acquisition,...

Maximize Hotel Profitability With Group Business

Matt Curry | July 24, 2019

By Matt Curry An analysis of the U. S. meetings and events market by PwC,1 revealed that the U.S. meetings industry generates approximately $30B – or just over one in five dollars – in hotel room revenue, while another $110B in revenue is generated from ancillary services such as food and beverage, event space, equipment rental, ground transportation, audiovisual (AV) support, and other services. Unfortunately, current revenue management practices tend to evaluate hotel group business performance based on the revenue per available room (RevPAR) index, which is not the best metric for determining a group’s overall profitability. There ...

Rainmaker Announces New Website Launch

Rainmaker | June 26, 2019

ALPHARETTA, GA. — June 26, 2019 — -  The Rainmaker Group (Rainmaker), a leading provider of cloud-based hospitality revenue and profit optimization software, is proud to announce the launch of its newly redesigned website at The new comprehensive website brings together the Rainmaker platform of solutions into a more visual experience while providing customers and site visitors access to a wealth of content, webinars and learning resources. "We are excited to debut our new company website,” says Mike Cowles, Rainmaker CEO. “The new design and improved readability will be a much more enjoyable viewing experience ...

Rainmaker VP to Participate in Panel Discussion at HSMAI ROC

Rainmaker | June 13, 2019

ALPHARETTA, GA. — June 13, 2019 — The Rainmaker Group today announced that Dan Skodol, the company’s vice president of revenue analytics, will participate in a panel discussion at HSMAI’s Revenue Optimization Conference, which will be held June 18-19 at the Minneapolis Convention Center in Minneapolis, MN. The company is a Platinum Sponsor of the event. Skodol will take part in the panel discussion entitled, “Think Differently About Revenue: Building a Better Room Merchandising Plan.” In this session, a group of industry professionals will discuss potential benefits of dynamically yielding at a granular, room type level. They ...

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