Hotel Indigo Winston-Salem Downtown Opens in Historic Pepper Building, a 1928 Art Deco Landmark

/Hotel Indigo Winston-Salem Downtown Opens in Historic Pepper Building, a 1928 Art Deco Landmark

Hotel Indigo Winston-Salem Downtown Opens in Historic Pepper Building, a 1928 Art Deco Landmark

|2019-05-08T13:10:00+00:00May 8th, 2019|

(WINSTON-SALEM, NC) May 8, 2019 – Hotel Indigo Winston-Salem Downtown, has officially opened its doors in the historic Pepper Building at Fourth and Liberty Streets, revitalizing a 1928 Winston-Salem art deco landmark and bringing a stylish boutique hotel experience to the city’s vibrant arts district. The property, owned by Mayfair Street Partners and managed by Aimbridge Hospitality, includes 75 guestrooms, nearly 1,600 square feet of meeting space and the newly-opened Sir Winston, a signature restaurant and wine loft concept specializing in Southern cuisine with a European influence.

Hotel Indigo Winston-Salem Downtown becomes the latest Hotel Indigo® property, joining a global portfolio of unique boutique hotels under the InterContinental Hotels Group (IHG) umbrella, which combine authentic local experiences, modern design and intimate service with the peace of mind and consistency of staying with one of the world’s largest hotel groups. Each hotel is individually and distinctively reflective of its surrounding neighborhood and culture from the art, to the local flavors to the intrinsic design.

The new look and feel of Winston-Salem’s Hotel Indigo, imagined by CJMW Architecture, creates a stunning juxtaposition between the building’s storied history as a bustling 1920’s department store and furniture store, and the area’s quirky and colorful modern persona – an eclectic and stylish intersection of art, culture, music and fashion. The goal of the design was to maintain the historic integrity of the Pepper Building, which has sat idle for 25 years, preserving as much of the structure and details as possible. Notable design elements woven into the contemporary design include original cornice molding, vintage signage from the previous office space, and greeting guests to the main dining room, original pendant lighting unearthed during an excavation of the building’s sub-basement. A color palette and furnishings in the guestrooms and common areas capture the unique whimsy of the 1950’s, with mid-century modern pieces featuring warm wood tones and lively pops of orange and teal. Wall coverings and floor tiles reflect popular designs from the era, and mimic similar patterns from the department store’s original Terrazzo flooring at the North and East entrances.

Additionally, the property celebrates the opening of Sir Winston Wine Loft & Restaurant, which pays homage to both Sir Winston Churchill, arguably England’s greatest Prime Minister, and the original Sir Winston restaurant, which occupied the location for over 20 years and was one of the city’s favorite eateries. The restaurant incorporates a farm-to-table menu philosophy, delivered in a casually elegant environment, alongside a relaxed wine loft concept ideal for socializing with a glass or bottle from several of the world’s premier wine regions.

Guests of Hotel Indigo Winston-Salem can also enjoy a host of additional amenities including a 24-hour fitness center, business area, complimentary WiFi, a convenience market and Aveda bath products. The property is ideally located near historic Old Salem, the Reynolda House Museum of American Art, local breweries, Benton Convention Center and the Millennium Center.

Hotel Indigo Winston-Salem Downtown is owned by Mayfair Street Partners under licensing agreement with IHG Hotels and Resorts and management contract with Aimbridge Hospitality, the nation’s largest third party hospitality management company.

The Hotel Indigo brand is part of IHG’s diverse family of brands in nearly 100 countries and territories. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion – whether an overnight getaway, a business trip, a family celebration or a once-in-a-lifetime experience. The Hotel Indigo Brand participates in IHG® Rewards Club.

The property is located at 104 W 4th St, Winston-Salem, NC. For more information, or to make a reservation, visit or call (336) 722 0720.

About Evolution Hospitality

The Hotel Indigo® brand is a global boutique hotel brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally inspired murals to the renewal program where the music, scent, and menu items change throughout the year, each Hotel Indigo hotel delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighborhood. Each Hotel Indigo property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location. No two hotels are the same. There are 88 Hotel Indigo hotels open around the globe, with a quality global pipeline of 86 hotels set to open within the next three to five years. For more information or to make a reservation, visit Find us on Twitter, Facebook and Instagram

Contact: Rana Kay

About Mayfair Street Partners

Mayfair Street Partners, LLC (“Mayfair”) was founded on the core beliefs and values of its principals whose mission is built on integrity, performance, and an awareness of balancing “Margin and Mission” in all of its investments. Mayfair’s investment strategy is based on developing and investing in commercial real estate assets across urban mixed-use retail, limited to full-service hotels, multi-family, and land development. The company is an inaugural partnership of three cycle tested principals, Simon Burgess, AJ Belt, and Jason Joseph, with a combined experience of nearly 90 years. Together, their experience and platform provide investors with in-depth knowledge of the real estate industry and delivery of consistent returns over the life cycle of each project. Mayfair brings a unique approach to the investment marketplace by complementing and offering its investors the potential for strong returns through many levels of the investment cycle. This diversity of investment provides flexibility for varying risk profiles. Mayfair has offices in Alpharetta, GA, Winston Salem, NC and Charlotte, NC.

About Aimbridge Hospitality

Aimbridge Hospitality is the nation’s largest independent hotel management firm with a proven track record for delivering superior returns for its strategic partners in a variety of markets and economic cycles. Aimbridge provides property management, asset management, development, renovation and consulting services. Based in Dallas, Texas and with offices in Chicago and Puerto Rico, Aimbridge currently owns and/or manages approximately 800 upscale, independent and branded hotels with more than 100,000 rooms across the United States and the Caribbean. For more information on Aimbridge Hospitality, please visit

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