Elevated all-inclusive concept features standout amenities like an NFT bar, sustainable lagoon, all oceanfront rooms and more – just 10 minutes from the Cancun International Airport

MIAMI, FL (February 13, 2024)AIC Hotel Group, the trailblazing hospitality brand with an extensive portfolio of world-class properties across the world’s most desirable destinations, such as Eden Roc Miami Beach and Nobu Hotel Los Cabos, today announced the launch of AVA, an elevated resort brand that establishes a new category of all-inclusive travel in the global marketplace.

Featuring the luxury and customized personal service of a five-star à la carte escape, the first property under the AVA brand, AVA Resort Cancun, will open its doors in Summer 2024, and the 1,743-oceanfront-room property promises a serene atmosphere and upscale coastal aesthetic inspired by the carefree waterfront lifestyle. Designed by Boris Pena Architects, the renowned hospitality and commercial architectural firm, AVA Resort Cancun immerses guests in the stunning simplicity and beauty of the Mexican Caribbean throughout the property – from panoramic ocean views in every guest room, suite and villa to its 2.8-acre sustainable AVA Bay  by Crystal Lagoon Technology® to its upscale dining, nightlife and recreational amenities.

“As the travel industry continues to rapidly evolve, we knew that our next project needed to seamlessly bridge the last few gaps left in the all-inclusive market,” says Ash Tembe, Vice President of Sales and Marketing at AIC Hotel Group. “AVA Resort Cancun does just that by bringing the most memorable aspects of a vacation to one place, coupled with some of the most exclusive experiences and programming that a luxury resort can offer. It really is a playground for vacationers of all ages.”

Located just 10 minutes from the Cancun International Airport, AVA Resort Cancun is home to an extraordinary breadth of amenities that far surpass standard all-inclusive expectations and will delight any traveler. Guests will discover a myriad of over 17 dining concepts including global cuisine from award-winning chefs, – such as a teppanyaki grill, a traditional Mexican street food cantina, and a five-star French restaurant, – countless bars and craft cocktail lounges – like a tech-forward NFT Bar and a swanky speakeasy, – casual spots, and snack bars, each developed by renowned culinary group HKB Design. Further, the resort features 22,000 square feet of world-class wellness facilities – inclusive of an expansive spa, elite fitness space, pickleball courts, and beauty amenities, – a variety of energetic nightlife venues, highly curated kids and teen clubs, and experiences for travelers of all ages.

What sets AVA above and apart, however, is its fresh energy, relaxed luxury, exacting service and carefree ease, typically reserved for à la carte getaways, now newly part of an elevated, all-inclusive experience. Designed with multifaceted experiences at the forefront, AVA Resort Cancun is a destination for kids to be kids, teens to be teens, friends to make memories, and families and couples to be together – with a little something for everyone.

Visit https://www.avaresortcancun.com/ to learn more.