Groundbreaking Development in Group Revenue Management: Rainmaker’s Group Pricing Solution Now Integrated with Cvent Lead Scoring

/Groundbreaking Development in Group Revenue Management: Rainmaker’s Group Pricing Solution Now Integrated with Cvent Lead Scoring

Groundbreaking Development in Group Revenue Management: Rainmaker’s Group Pricing Solution Now Integrated with Cvent Lead Scoring

|2016-06-20T02:38:30+00:00June 20th, 2016|

ATLANTA – June 20, 2016 – Sales managers overtasked by the complex challenges of the group bid process have a revolutionary new tool at their disposal. In partnership, The Rainmaker Group and Cvent, Inc. have integrated Cvent’s Lead Scoring technology with Rainmaker’s innovative grouprev® group pricing solution. The new interface makes it simple, for the first time, for sales managers to quickly prioritize group booking requests, enabling them to respond faster and win the blend of business that delivers the greatest economic benefit to the hotel. Going live shortly with Tropicana Las Vegas – a DoubleTree by Hilton, the solution will soon be implemented throughout the combined Cvent and grouprev user-base.

“Rainmaker is constantly looking for solutions that simplify tasks and optimize results for our customers,” said Co-Founder and President Tammy Farley. “Our collaboration with Cvent – one of the industry’s most powerful players – is an exciting new development that gives grouprev users an extraordinary advantage in the group bidding process, speeding response time and winning the business that matters most.”

First-responder advantage is critical in group business. However, the group bid process is a time-consuming one that requires hotel companies to coordinate two separate functions – revenue management and sales and catering – whose needs are too often at odds, resulting in slower response times and sub-optimal decisions.

“The new interface will give Tropicana a real advantage in today’s highly competitive group market,” said Gavin Mealiffe, Vice President of Sales at Tropicana Las Vegas – a DoubleTree by Hilton. “Through grouprev, we can now seamlessly access Cvent Lead Scoring, which enables us to prioritize RFP leads based on what’s important to us, optimize prices and create winning group bids.”

Specifically, the Cvent partnership enables Tropicana Las Vegas and other grouprev customers to:

  • Identify the most profitable leads and prioritize them
  • Identify the most advantageous dates for the hotel
  • Review each lead’s profitability to determine if the hotel can offer a discount and still be profitable
  • Decrease RFP response time
  • Increase thoroughness of the response
  • Maximize the conversion rate

This new functionality amplifies the advantages of grouprev, the only product of its kind, which improves deal conversions, stimulates rapid base-building, and is geared to attracting the best possible business. The optimal price recommended by grouprev significantly improves the likelihood of winning business and increasing the associated group room revenue, while minimizing lost business by both groups and transient guests.

About Rainmaker

Headquartered in Alpharetta, Georgia, Rainmaker is the premier provider of profit optimization and demand-cycle solutions to the hospitality and multifamily housing industries. Since its founding in 1998, the company has focused solely on delivering the highest revenue returns possible through the development and cultivation of a suite of products and consulting services designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last five years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. To learn more about Rainmaker and its suite of profit and demand optimization solutions, please visit, and follow Rainmaker on Facebook, LinkedIn and Twitter.

Contact: Patricia Nugent / Brock Talbot or /212-284-9935 / 212-980-9231

About Cvent

Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management company, with approximately 16,000 customers and 2,000 employees worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on FacebookTwitter or LinkedIn.

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995 This press release contains forward-looking statements, including statements relating to the expected functionality, impact, and advantages of Cvent’s partnership with The Rainmaker Group. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 1, 2016, Form 10-Q filed on May 5, 2016 and other reports and filings with the Securities and Exchange Commission.

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