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New York, NY – ALICE, the hospitality industry's leading operations technology, welcomes Anna Geraty as Senior Sales Executive of New England.

Anna joins ALICE at a time of rapid growth for the company, following its $26M Series B funding in August, and the company’s acquisition of concierge technology rival GoConcierge the following month.

Anna is a hospitality professional who has worked on property for more than 15 years, amassing a deep understanding of hotel operations, revenue management and sales. With a proven track record at the Pyramid Hotel Group since 2006, Anna excelled in a variety of sales and business development positions and was promoted to Area Director of Sales and Marketing in January 2013. She presided over sales, revenue and marketing efforts for multiple locations, including The Envoy Hotel, the Residence Inn Boston Downtown Seaport, the Residence Inn Boston Back Bay-Fenway, and the Residence Inn Boston Harbor on Tudor Wharf. Anna was also concurrently overseeing Revere Boston Common in Group Sales, Business Travel and Conference Services and Catering.       

As the Director of Sales and Marketing for Residence Inn Tudor Wharf in 2012, Anna spearheaded her team in attaining Sales Team of the Year. She was also a Care Cup Winner in the same year for achieving the highest gross operating profit percentage and RevPAR Index. Anna graduated with a Bachelor’s degree from Boston College.

Anna will succeed Head of Sales Wendy Zapach in championing ALICE’s growth in New England, allowing the sales leader to direct her focus to management and strategy for the burgeoning team. 

“New England is an emerging tech hub,” says Anna. “While hotels have been slower to acclimate, the tide is certainly changing. Hotels in the region are looking to invest in ways to achieve expedient service that will elevate the guest experience.”

A resident of Boston all her life, Anna spends her free time by the ocean or running. She finished the Boston Marathon in 2014 to fundraise for the Spaulding Rehabilitation Hospital, where she volunteered as Co-Chair of the Young Professionals Group between 2012 to 2015.

ALICE is the industry leader in hospitality operations technology. Close to two thousand hotels across the country and around the world have chosen ALICE for the transformative effect joining all hotel staff departments onto a single platform has for improved task management and employee communication. ALICE's guest engagement toolset is also helping its clients deliver exceptional service with cutting-edge innovations like guest-to-staff texting.

About ALICE

Manage staff work and guest communication across departments with the ALICE operations platform. By joining all the departments of your hotel onto a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service.

Since the company was founded in 2013, ALICE has gained serious traction in the industry working many of the world's leading hotel brands, including Two Roads Hospitality, Dream Hotel Group, Grupo Posadas, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. For more information, visit https://info.aliceapp.com.

Contact: Kayla Rowen

kayla.rowen@alice-app.com / 6054306480

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