cendyn
Hotel Revenue Growth Spearheads Cendyn’s Repositioning
Cendyn | March 7, 2024
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Why Hotels Shouldn’t Rely on ROAS to Measure the Success of a Campaign
Tina Markowitz | February 28, 2024
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Google Hotel Ads Bid Strategies Update: How Will It Impact Your Campaigns?
Cendyn | February 19, 2024
In the ever-evolving landscape of online advertising, staying ahead of the curve is paramount for businesses looking to maximize their revenue while also adapting to changes in user privacy expectations. With Google’s recent announcement regarding updates to its Hotel Ads bidding models, hoteliers face a pivotal moment in their metasearch advertising strategies. Let’s delve into what these changes mean and how hotels can navigate this transition effectively. Google Hotel Ads commission-based models to sunset The upcoming changes, slated to take effect on April 30, 2024, mark a significant shift away from commission-based bid strate...
Cendyn Named #1 CRS Provider in the 2024 HotelTechAwards for 7th Consecutive Year
CENDYN | January 9, 2024
Cendyn’s CRS once again ranks #1 in the Central Reservations Systems category on Hotel Tech Report and won the title 'Best Hotel Reservations Systems of 2024’ Tuesday, January 9th, 2024: Cendyn, a catalyst for digital transformation in the hospitality industry, has secured the top award for “Best Hotel Reservations System” (CRS) at the 2024 Hotel Tech Awards. The win marks Cendyn’s seventh consecutive victory in this important category where the honor has been awarded every year since 2018. Each year 2.5 million hotel industry professionals use HotelTechReport.com to make informed technology purchasing decisions. The HotelTec...
Market Trend: Refining SEM Strategies for Full-Funnel Marketing
Carly Ferranolo | December 5, 2023
By Carly Ferranolo The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That’s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel. The marketing funnel refers to the journey a customer takes from ideation to execution of a purchas...
Cendyn and SiteMinder Establish Strategic Partnership to Grow Revenue for Hotels
Cendyn | November 20, 2023
London, United Kingdom, 20 November 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, and SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, are excited to announce a strategic partnership to mutually grow each other’s revenue management capabilities for the benefit of more than 70,000 hotels. Through the partnership, Cendyn customers can now gain full access to SiteMinder’s revenue platform to complement the capabilities they receive through Cendyn’s central reservations system (CRS), which for the sixth consecutive year was voted the ‘Best C...
Quick Wins to Increase Holiday Bookings on Your Hotel Website
Luke Markesky | November 1, 2023
By Luke Markesky While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns. 1. Generate buzz Th...
Exploring Buy Now, Pay Later to Enhance Guest Loyalty and Boost Hotel Direct Bookings
Cendyn | October 27, 2023
The hospitality industry has consistently led the way in adapting to the ever-changing needs of travelers and guests. One notable innovation that has recently gained substantial momentum is the “Buy Now, Pay Later” (BNPL) payment option. This innovative payment solution is revolutionizing the way travelers make reservations, dine at restaurants, and access a wide range of services within the hospitality sector. What is Buy Now, Pay Later! Buy Now, Pay Later is a modern, consumer-friendly payment model that has gained significant popularity in recent years. It offers consumers the flexibility to shop for their desired product...
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