data intelligence
U.S. Travel Spend Returns to Pre-Pandemic Levels, Totaling 4% of All Spend
Affinity Solutions | September 13, 2023
New data from Affinity Solutions indicates US travel spend has returned to pre-pandemic levels WHO: Affinity Solutions, the leading consumer purchase insights company. WHAT: Affinity Solutions’ Consumer Purchase Insights, based on actual credit card, debit card and transaction data, observed from January 2019 to June 2023: • Travel purchases rebound: The percentage of unique travel shoppers totaled 11.7% in 2019, with total spend reaching 4.5%. The category saw significant declines during the COVID-19 pandemic, with total spend falling to 2.5% in 2020. The category bounced back in 2022, with unique shoppers reaching 12% and total s...
MMGY Global Acquires European Data Intelligence Firm TCI Research
MMGY Global | June 20, 2023
MMGY GLOBAL EXPANDS EUROPEAN OPERATIONS WITH BRUSSELS-BASED RESEARCH COMPANY MMGY Global, the world’s leading integrated travel and hospitality marketing firm, announced today that it has acquired TCI Research, a data intelligence group specializing in the travel, tourism and hospitality sectors. Now known as MMGY TCI Research, the organization further enhances MMGY Global’s travel intelligence capabilities while strategically expanding its European footprint with offices in Brussels and Paris. Founded in 2010 by industry veteran Olivier Henry-Biabaud, TCI Research now touts 1.2 million euros in annual net revenue as well as ...
Amadeus and Key Data Announce Business Intelligence Partnership
Amadeus | January 12, 2023
The combination of forward-looking market insights will produce the industry’s most accurate view of worldwide air, hotel, and alternative accommodations bookings. As travel trends continue to evolve, so have the lodging options available to travelers. From hotels to short-term rentals, travelers have more choices than ever. For hoteliers, property managers, and tourism organizations trying to understand what’s happening in their market and how they are performing against their competitive set, a full picture of accommodation bookings and air traffic is necessary to make accurate, data-driven revenue decisions. With this in mind, Am...
Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers
Sojern | September 21, 2022
SAN FRANCISCO – SEPTEMBER 21, 2022 – Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travelers with advertisements on printed airline boarding passes, and evolved to encompass the rise of big data, digital marketing and programmatic advertising across new channels, mobile devices and social media—all the while prioritizing agility and an exclusive focus on travel. Sojern has learned—and persevered—through every challenge, industry shift and innovation. For example, the late 2000...
Zoox Smart Data Announces New Verizon Integration as Part of Most Recent Feature Updates
Zoox Smart Data | May 24, 2022
Other new features include enhanced marketing campaign functionality and expanded options for surveys to further amplify the effectiveness of the data collection and strategic marketing platform from Zoox. ALPHARETTA, GA – MAY 24, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced it has added three new feature enhancements to its platform including a new Verizon integration. Additional features include enhanced marketing campaign functionality and expanded options for surveys. Through these improvements...
Zoox Smart Data Approaches 30 Million Online Traffic Connections for Q1 2022
Zoox Smart Data | April 29, 2022
The results for the period from January 2022 through March 2022 continue to prove the reach and effectiveness of the data collection and strategic marketing platform from Zoox. ALPHARETTA, GA – APRIL 29, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced its internet traffic results for Q1 2022. Guests connecting to hotel Wi-Fi networks enhanced by Zoox reached just under 30 million connections, further showing the reach that hotels around the world have with their current targeted marketing efforts. ...
Zoox Selected as Official Data Manager for Rock in Rio 2022, With More Than 700,000 Fans Expected to Attend
Zoox Smart Data | April 28, 2022
The largest music festival in the world selected the global technology leader for its ability to collect data, strategically market to attendees, and enhance their event experience. ALPHARETTA, GA – APRIL 28, 2022 – Zoox Smart Data (“Zoox”), an international provider of technological solutions that harness big data to build customer profiles from existing Wi-Fi networks, today announced it has been selected as the official data manager for Rock in Rio 2022, considered the largest music festival in the world. The Zoox platform will enable Rock in Rio to learn more about its in-person and online attendees through high-level data col...
Drive Growth With Personalized Experiences for the Post-Pandemic Traveler Using Human Movement Data
Gladys Kong | October 13, 2021
By Gladys Kong Human movement data can help hotel and hospitality brands understand their visitors better and provide customized experiences tailored to their needs and wants. In the past few months, there has been a lot of focus on changing consumer behavior due to the COVID-19 pandemic and the challenges it has brought with it. Most audience segments have had to adapt to a changed world and modify their lifestyle. But as vaccination rates increase and restrictions are being lifted in the US and abroad, attention is now on how this next step in the pandemic recovery process might influence consumer behavior. This is especially so for t...
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